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HomeMy WebLinkAbout2. Event Liasion Update 060414_finalEvent Liaison Update Upcoming Events 1 Town of Vail | CSE | 6/4/2014 Event Dates Vail Kid’s Adventure Club 6/14, 6/21, 6/28, 7/5, 7/12, 7/19, 7/26, 8/2, 8/9 Vail Summer Bluegrass Series 7/2, 7/16, 8/13, 8/27 Vail America Days 7/4/2014 Kick It 3v3 Soccer 7/26-7/28 International Dance Festival 7/27-8/9 Keen Vail Kids Adventure Race 8/7-8/10 Vail Kid’s Adventure Club: June 16 - August 9 (Saturdays) Blue Creek Productions 2 Town of Vail | CSE | 6/4/2014 Tier: 2 Funded: $20,000 Days out: 12 Notes: •Event specific website cross promoting all family activities in Vail. •Concierge Program for all local lodges with digital event flier & personal visit to front desk staff. •Grassroots - Family Newsletter email blast (3) to locals, businesses, concierges and past attendees. •In discussion with KZYR to do event specific Kids Report ads. •Press Releases - scheduled ongoing for local, front range, regional •Rack cards placed within businesses and lodges - qty 1,200 •Event posters and fliers - qty 75/200 •Event Facebook page & social media push •Estimated audience goal of 600 to 700 per event. Vail Summer Bluegrass Series: July 2 - August 27 (Wednesdays) Ariel Rosemberg/Lakeside Stride 3 Town of Vail | CSE | 6/4/2014 Tier: 2 Funded: $50,000 Days out: 28 Notes: •Ranking #1 and just surpassed Winter WonderGrass - when searching "Vail Bluegrass" on Google and Bing. Running Google AdWords campaign. •Media coverage: Vail Daily, KZYR, Summit Daily, Marquee Magazine: Summer Festival Guide, jambands.com/Relix Magazine, Jambase.com, cybergrass.com •Running a “Flyaway” sweepstakes with EGE, Antlers and Sarah Jarosz to include airfare, hotel and meet-and-greet with artist •Initial sponsor list: Eco products, Antlers at Vail, Bonfire Brewing. In talks with beer, cider and spirits companies. •Sharing GoPro Mountain Games booth space with Antlers and Sera Schools. •Advertising in the Jazz @ Vail Square program. Vail America Days/4th of July: July 4 June 27-August 2 Highline 4 Town of Vail | CSE | 6/4/2014 Tier: 1 Funded: $77,500 Days out: 30 Notes: •Press release about parade theme and float applications went out on May 14. •Planning and schedule phases right now. •Working with Highline to finalize overall event schedule for publication. . Kick it 3v3 Soccer: July 26 - 28 North American Sports Group 5 Town of Vail | CSE | 6/4/2014 Tier: 1 Funded: $40,000 Days out: 51 Notes: •No marketing materials submitted as of May 30. •Event activations have been discussed. •Note that they have an existing event attendee audience (teams) and don’t need to do as much external marketing for their event. Vail International Dance Festival: July 27- August 9 Vail Valley Foundation 6 Town of Vail | CSE | 6/4/2014 Tier: 1 Funded: $45,000 (Town Council) Days out: 52 Notes: •Incredible imagery in marketing materials. •Annual marketing plan very diverse, iconic brand, digital & traditional marketing, community building. •Great PR Coverage(sampling): •NY Times/Arts Beat •Rhee Gold Company/Dance Studio Life •Ballet Alert •PR Web •World News •Boston.com •WSAZ •4 Dancers •Ron Byrne Blog •Dance News •O.C Register •SF GATE •Travel Weekly •The State •WORTH •Tours en L’air •Broadway World Keen Vail Kids Adventure Race: August 7-10 VRD & Grand Traverse Adventures 7 Town of Vail | CSE | 6/4/2014 Tier: 2 Funded: $35,300 Days out: 64 Notes: •Registration is anticipated to be full by the end of June. •The geographic breakdown of participants is currently 48% Out of Town and 52% Vail Valley. •The event is 2/3 full at this point. Sponsors •Renewed all of existing sponsors and added a number of new local sponsors. •National sponsors who have signed on for the Vail event and will be adding value to the overall experience include Horizon Organics, Go Pro and ClifBar Kid. Ads in the following regional and local media outlets •5280 (print and online) •Competitor(print and online) •Summer Vail Parents Handbook •Vail Parents Handbook - Spanish edition •Vail LAX Shootout event guide Cross-Promotions •Competitor magazine promoted the event at their booth at the Bolder Boulder event. •Event promoted at the Cherry Creek Sneak.