HomeMy WebLinkAbout3.b. 2014 CSE_Event Recruitment Score Card Attachment A
COMMISSION ON SPECIAL EVENTS
Event Recruitment Score Card
Criteria Rating
Does The Event Have Potential To:
Increase Room Nights 0-20
Increase Sales & Lodging Revenue 0-10
Drive Group Business 0-5
Brand Fit:
Is the event aligned with the Vail brand and 0-10
does it bring it to life experientially on its key
dimensions:
1) Physical vitality
2) Cultural vitality
3) Emotional vitality (additional weight will potentially be
given to those events that begin to articulate Vail's strategic
objective of developing the notion of Health & Well Being)
Timing:
How well does it help achieve an optimal 0-5
calendar of events against occupancy opportunity
and Town of Vail available assets (human and capital)
Demographic Fit:
Does it help optimize visitor mix 0-10
- In-state over night guests
- Destination visitors
- International
Growth:
How well will it perform financially
- Revenue 0-10
- Leveraged media exposure 0-10
Producer Qualifications:
Expertise, local knowledge, ability to financially leverage 0-10
Marketing Strength:
How effectively will it be marketed 0-10
Total 100