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HomeMy WebLinkAbout4.b. CSE-2014 Event_Recap-Taste of Vail 6.4.14 finalEvent Recap: Taste of Vail Event Title: April 2-5th, 2014 Office: 970-401-33320 info@tasteofvail.com 2  Town  of  Vail    |    CSE    |    6/4/14   Vail Brand Compatibility 3  Town  of  Vail    |    CSE    |    6/4/14     Standard of excellence met by: • The estimated gross revenue from Taste of Vail is 1 million dollars for the Town of Vail. • 96% of the sample surveyed came to Vail specifically for the event. 87% are extremely likely to return. • 86% of paid lodging guests attending stayed in Vail. • We feel that we met the Vail Brand by promoting Vail, the lifestyle, health and wellness. In addition we achieved this by including all participating restaurants, lodging and locations in all marketing for event. • We brought an estimated over 10,000+ people into the Town of Vail. • This event solidifies Vail as not only a premier ski resort, but also a first class culinary destination. Event Strengths & Weaknesses 4  Town  of  Vail    |    CSE    |    6/4/14   Exceeded expectations: • Taste of Vail added the Debut of Rosé with USA Today. The event was a great success and allowed us to hold an event in Lionshead. • USA Today has committed to being a partner for the Debut of Rosé 2015. Their partnership will help us build and continue the Debut of Rosé as a marquee event at Taste of Vail. • Vail Restaurant Night/Wine dinners were continued. We listed specials restaurants sent us. The Taste of Vail filled village restaurants during the week and drove more people into restaurants to help generate revenue during the Taste of Vail week. • The Lamb/Après event went on with great success, even with adverse weather conditions. The event drew an estimated 9,810 people. Event Strengths & Weaknesses 5  Town  of  Vail    |    CSE    |    6/4/14   Exceeded expectations: • Volunteer comps were cut down with a new volunteer program. The comps for the event were carefully considered and accounted for. • Taste of Vail hired Walking Mountains to follow through with mission to have a 100% compostable event. Walking Mountains did an amazing job. • We grew our social media presence and our Denver Media Day increased media placement for event. Measures that could be taken for event improvement: • This year the weather was an issue for both Rosé and Lamb/ Après. We have plans for the Debut of Rosé to help with weather issues. We will make use of heaters to make event comfortable for all. • We are making an effort to create great sponsorship to increase national awareness of Taste of Vail. Event Budget 6  Town  of  Vail    |    CSE    |    12/15/11(presenta<on  date)   Total event budget: see attached • CSE funds: $37,500 • Funding utilization: CSE funds were used for the Debut of Rosé event, which was a success and the Lamb/Après’ event In-kind sponsorship: Vail Resorts USA Today Travel American Lamb Board Nestle/San Pellegrino Vail Marriott Mountain Resort Marczyk Fine Foods Avid Design Tiga Advertising Event Budget 7  Town  of  Vail    |    CSE    |    6/4/14   In kind sponsorship: (continued) TV8 Vail Mountain Coffee & Tea Avon Liquors Cash sponsorship: • First Bank • Stevinson Lexus • Abin Bev • Slifer Smith & Frampton • Dry Soda • West Vail Liquor • Alpine Wine & Spirits * Event producer to attach detailed budget for recap Estimated Results* 8  Town  of  Vail    |    CSE    |    6/4/14   *  Based  on  survey  results.    Es$mated  a*endance:        Total  <cket  sales:  9,810        %  of  people  in  Vail  specifically  for  event:        96%  of  people  came  to  Vail    specifically  for  the  Taste  of  Vail      %  of  people  a*ended  previous  years:      71%  of  aQendees  had  aQended  in    previous  years.        29%  were  first  <me  aQendees  in    2014.       Estimated Results* 9  Town  of  Vail    |    CSE    |    6/4/14      A*endees  came  from  (local,  regional,  out  of  state,   interna$onal):    42%  Colorado    8%  California    4%  Florida    4%  Pennsylvania    2%  Interna<onal    3%  New  Jersey    From  total  aQendance:  35%  of  guests  were  out  of  State    Average  age:   • 21-­‐34:  6%   • 35-­‐44:  28%     • 55-­‐64:  26%   • 45-­‐54:  23%   • 55  plus:  17%    Income  Bracket  of  A*endees:     • $100.000-­‐199,999:  41%     • $200,000-­‐  plus:    33%   *  Based  on  survey  results.   Estimated Results* 10  Town  of  Vail    |    CSE    |    6/4/14   • Lodging:   • 76%  aQendees  stayed  in  Town  of  Vail   • Average  amount  spent  on  lodging/day:  $318   • Es<mated  room  nights  booked  due  to  event  associa<on:  818   • Lodging  Spend  for  only  those  who  stayed  in  Vail  $312,482   • Lodging  call  to  ac<on:  The  Taste  of  Vail  sent  out  emails  to  all  lodges  for   package  informa<on  for  Taste  of  Vail.    All  lodges  that  presented  us  with   details  were  promoted.     • Dining:   • $240,789  for  only  those  who  stayed  in  Vail   • $82,002  for  all  other  overnight  visitors   • $40,043  for  Local/in  state  visitors   • Total :  $362,834   • Shopping:  $143,651   • Other  Ac$vi$es:  $70,694   *  Based  on  survey  results.   Estimated Return on Investment (ROI)* 11  Town  of  Vail    |    CSE    |    6/4/14   • Addi<onal  Town  of  Vail  spending  event  generated:    $1.0  million     • Sales  tax  revenue  generated  by  event  and  accrued  to  Town  of  Vail   including  sales  and  lodging  tax:**$41,000   *  Based  on  survey  results.   **  The  TOV  collects  4%  sales  tax  with  the  excep<on  of  short-­‐term  lodging  which  collects  5.4%  a_er   the  addi<on  of  a  1.4%  local  marke<ng  district  tax.  For  more  informa<on:  hQp://www.vailgov.com/ subpage.asp?dept_id=48     Visitor Intent to Return* 12  Town  of  Vail    |    CSE    |    6/4/14   Sa<sfac<on  ra<ngs:   •       On  average,  87%  of  the  first-­‐<me   visitors  are  'Very'  or  ‘Extremely    likely’  to   return  in  the  future.         • Survey  Comments   • Was  wonderful  as  always!!!!!   •   I  really  enjoy  it…  and  we  passed  up   a  Bar  Mitzvah  to  aQend.  WE  are   local,  and  we  love  and  are  likely  to   be  back.     • It  was  perfect.     • If  we  had  one  comment,  change   the  weather.   *  Based  on  survey  results.   Topline Marketing Efforts 13  Town  of  Vail    |    CSE    |    6/4/14   • 35% of our guests were informed about event happenings via numerous e-blasts that were distributed between September 2013 and April 2014. E-communications were distributed to approximately 70,000 people. • Facebook contest had 275 entries and generated: 572 new followers on Facebook, 18 Twitter followers and 14 on Pinterest. • The Denver media day resulted in both media placements and attendance at the 2014 event. Paul Ferzacca and Kristin Yantis met with four journalists representing publications such as Colorado Homes & Lifestyles, Colorado Expression, Mountain Living, Denver Life, JustLuxe.com and AAA Encompass. • TOV hosted 24 writers from local, regional and national publications including Vail Daily, TV8, Mountain Living Magazine, 303 Magazine, Colorado Homes and Lifestyles and freelancers who write for publications such as SF Chronicle, About.com, AAA Western Journey, Sunset, Denver Life, etc. Topline Marketing Efforts 14  Town  of  Vail    |    CSE    |    6/4/14   • Our print publications for 2014 were: 1. 5280 Magazine 2. USA Today 3. Applause 4. Aspen Daily News 5. Aspen Times 6. Denver Post 7. Summit Daily News, 8. Postcards: Went to restaurants, wineries, lodging and sponsors (three different postcards) 9. Program 10. Taste of Vail banners 11. Bus Ads 12. Parking Structure Ads 13. Eagle Airport ads 14. Vail Daily 15. Eat Ad Topline Marketing Efforts 15  Town  of  Vail    |    CSE    |    6/4/14   • Through  the  help  of  our  Marke<ng  and  PR  team,  our    media  outreach  con<nued   to  grow  our  Front  Range  and  regional  presence.    We  were  able  to  obtain  larger   na<onal  media  exposure  in  USA  Today,  US  Airways  and    Epic  Magazine. • Our media impressions were:  Media  Impressions:    2.8  million      Comparable  Adver<sing  Value:    $776,000   •                 Social  media  presence  doubled  this  year  with  followers  and  engagements.   Community Contribution 16  Town  of  Vail    |    CSE    |    6/4/14   Taste of Vail is a celebration of the outstanding food, wine and culture that is abundant in beautiful Vail, Colorado. The Taste of Vail’s impact on the community is from the promotion of Vail as a world class culinary destination. Events were held throughout Vail: Vail Mountain, Gore Creek Drive and many Taste of Vail restaurants and hotels, who hosted Showcase Dinners and educational seminars. The community is a large part of our event because Taste of Vail is a volunteer organization. We rely on the Vail community to enhance the experience of the large number of guests that attend the four-day event from all over the world. We typically have 40 volunteers at each event. Sustainability Efforts 17  Town  of  Vail    |    CSE    |    12/15/11(presenta<on  date)   • We begin by utilizing post consumer recycled paper on all collateral and printed materials. • We were innovative in our use of corn based service-wear both plates and utensils. •  All was approved by Walking Mountains Science Center and by Honeywagon as compostable for our area. • We hired Waling Mountains Science center to ensure all of our vendors/guests composted as much as possible. Walking Mountains oversaw all our events. • At each station recycling was available. • By the very nature of the event we encourage public transportation and shuttles. • We will continue to have Walking Mountains at our event to ensure all composting and recycling is done properly. Additional Information 18  Town  of  Vail    |    CSE    |    6/4/14   • Budget Attached • Wrap-up for sponsors is attached Additional documents attached to presentation: Thank you to Town of Vail The Taste of Vail would like to thank the town of Vail for working with us and making the 24th Annual Taste of Vail a grand success. We appreciate all your support with our event. The event has been able to grow and change with the Town of Vail’s support and we appreciate everything you have done for us. Thank you. Town  of  Vail  19   Elevate Your Pal ate April 2-5, 2 0 1 4 “B E Y O N D W O R D S ” © A R T I S T , C H A R M A Y N E B E R N H A R D T . A L L R I G H T S R E S E R V E D . Letter from the Board.............................. Why Vail?............................................ Who Attends?....................................... Special Guest........................................ Events................................................ Event Maps.......................................... Collateral & Advertising........................... PR Campaigns....................................... Sponsorship Activation............................ Contact............................................... 3 4 5 6 11 22 25 29 34 45 TABLE OF CONTENTS 2014 TASTE OF VAIL We are very proud of the 2014 Taste of Vail. Attendees experienced traditional favorites like the 10th American Lamb Cookoff. Many were engaged in our new signature event, The Debut of Rose with USA Today. This year, the world’s top wineries, Belgian beers, liquors, spirits and finest restaurants and hotels in the Vail Valley joined to- gether to produce an unforgettable weekend of sensory and savory festivities, along with some great spring skiing in Vail. The Taste of Vail’s mission statement is to enhance Vail’s image, positioning and reputation as a world-class international resort with serious commitment to fine food and to promote recognition of the Vail lifestyle. The event offers a variety of experiences on the mountain, in restaurants and classrooms to increase the attendee’s knowledge and enjoyment of food, wine, Belgian beers and distilled spirits. Thank you for joining us. We look forward to seeing you every year to celebrate the Taste of Vail! Sincerely, THE TASTE OF VAIL BOARD OF DIRECTORS Tom Armstrong | Chris Chantler | Greg Moffet | Sean Razee | Doug Wooldridge LETTER FROM THE BOARD 2014 TASTE OF VAIL As one of the nation’s top ski resorts, Vail attracts an affluent, active and influential consumer who loves Vail and all it has to offer. Vail memories and activities live in the hearts of the visitors all year long - extraordinary skiing, superior dining, singular boutique shopping and health and wellness activities. These memories drive visitors to return to Vail each year, for a one-of-a- kind destination and culinary experience. Taste of Vail.. Live it all year long. LETTER FROM THE BOARD 2014 TASTE OF VAIL • Upscale & Sophisticated • Live Epicurean Lifestyle.. all year long • Home Entertainers • Pleasure Seekers • Tastemakers • Health Conscious • Green • Active Outdoor Enthusiasts RESIDENCE OF ATTENDEES Colorado 62% California: 8% Texas: 7% Florida: 4% Pennsylvania: 4% New Jersey: 3% International: 2% TASTE OF VAIL 2014 ONLINE SURVEY: Total respondents: 98 equally a 8.6% margin of error at a 95% confidence interval. AGES: 35-54: 51% 55-64 plus: 43% SEX: Male: 39% Female: 61% Attended/Graduated College: 94% Post Graduate Degree: 38% Household Income 100-199,999: 41% 200 k plus: 34% WHY VAIL? 2014 TASTE OF VAIL The year was 2005, and a newfound passion brought Amy to an indie-natural food store simply stocking shelves. Within months of starting work, she was offered the position of dairy and specialty manager. It was here that she fell in love with cheese for what it really is; an old world preservation of the nutritionally unique and highly misunderstood food - milk. Amy’s extensive knowledge of the natural food industry is highly focused on dairy farming practices and the production of artisan cheese. She has spent the last decade selling, teaching, tasting, traveling and story telling. Amy relocated from Arizona to Denver in 2012 and re- mained in retail management until early this year when she established A Cheese Peddler. A Cheese Peddler is a mobile operation devoted to spreading the good word of artisan cheese as part of the food movement as a whole. special guest AMY COMBS A Cheese Peddler Michael Kelley has a great passion and expertise in beer history as well as beer food pairings and tastings. He is the High End Manager, Northwest Region for Anheuser-Busch Inc. and the product knowledge expert for the greater Northwest Region. Michael studied Zythology (Study of Beer) and Oenology (Study of Wine) at the University of Nevada, Las Vegas and is an avid home brewer. He took his passion for beer and turned it into an occupation in 2004. At this time he started his career with Boston based Harpoon Brewery, where he was fully immersed in the beer experience and culture. In 2006, Michael joined the Anheuser-Busch team and has been training wholesalers, retailers, and Anheuser-Busch employees on brewing, history, serving, and pairing of beer. Michael has worked with the finest restaurant groups across the country to develop menus, beer lists, and facilitate numerous beer dinners. Michael has also conducted seminars throughout the United States that include Aspen Food & Wine Classic, Sundance Film Festival and Park City Food and Wine Classic. Michael is a certified Beer Steward from the Master Brewers Association of America (MBAA). This well-respected Association was formed in 1887. Its purpose is to promote, advance, and improve the professional interest of brew and malt house production. He is also one of only fifteen certified Beer Sommeliers from the Doemens Academy in Germany and the Siebel Institute of Chicago, founded over 130 years ago. This institution provides a world class brewing education to students around the world. special guest MICHAEL KELLEY High End Manager, Northwest Region for Anheuser-Busch Inc. Steve Lewis founded Giuliana Imports in 1996. Starting exclusively with small family estates from the Italian region of Piedmont, specifically the wines of Barolo and Barbaresco. Today the Giuliana portfolio includes wineries from over fifty appellations in Italy, Spain and Argentina. Steve’s knowledge of olive oil grew over the last 18 years. He learned the “art of oil” from wine producers who are as passionate about their oil production as they are about their wines. In 2012 Steve started Giuliana Direct Olive Oil to organize and expand the olive oil portfolio to the greatest production zones in the Mediterranean. His goal was to market some of Europe’s greatest producers. These olive oils have never been available stateside. Steve has a fresh and new look at this ancient food that is at the same time delicious, sacred, healthy and difficult to find in its true form. Steve’s companies are Colorado based in the Boulder-Denver area. He spends a large part of his time in Vail Valley with his family. special guest STEVEN LEWIS Founder of Giuliana Imports Pete Marczyk, Founder and CEO - The Name on the Door Pete really, really loves to eat and drink and cook. He created Marczyk Fine Foods way back in 2002 with the help of his wife Barbara. Everything from the layout of the meat cases to the products on the shelves, came from the vision he created all those years ago. He also had the good sense to hire his brother, two years later, as manager of operations. Pete continues to head the family business, pushing his long-term vision of sustainability and growth in a scalable neighborhood market concept. You might also catch him foraging for Rocky Mountain Porcini or skiing with his brother in his free time. The Marczyk award-winning Pork Green Chile is one of his favorite things in the universe (it should be, since he’s the one who painstakingly developed the recipe) and he also loves the many other classic family recipes that are still being used today in the market kitchen. His motto: Keep it simple, make it great! Barbara Macfarlane, Founder and former CMO - The Queen Bee Barbara was the marketing director of Marczyk Fine Foods since she first helped open our doors with her husband Pete, in 2002. Ever since then, she’s been the brains behind our brand building and placement in the Denver grocery world, lending over 25 years of Denver marketing and PR experience. In 2014 she decided to pass her marketing torch on and spend some time with their son, but remains a key figure in the company working on our community outreach, non-profit partnerships and local and national PR. She insists you try the oven fried chicken in the summer, and the Cuban pork and beans in the winter. special guest PETE AND BARBARA MARCZYK Marczyk Fine Foods Once a hugely respected sommelier who reveled in the extravagance of princely pours, Josh now sips from the cups of carpenters as lord of wine, beer and spirits at Best Cellars at A&P — a chain of value-oriented wine stores where the bottles are arranged by taste and affordably priced. With award-winning shops in New York, New Jersey, Massachusetts, Connecticut, Washington, DC and Virginia, Best Cellars just might be near enough to visit the next time you’re feeling thirsty. No matter what, you can always drop by the store for a palate-whetting whiff via the web at www.bestcellars.com. A leading authority on the pairing of wine and food, Josh has written extensively on the subject in many books and magazines. In 1984, he won the title of Best Sommelier in French Wines & Spirits in the United States. In 1989, he was nominated for the Who’s Who in American Cooking. In 1997, Food & Wine magazine named him Retail Wine Innovator of the Year. In 2003, he received the prestigious Ambassador’s Award from the European Wine Council. In 2005, JetBlue Airways selected him as its official “Low-fare Sommelier.” In 2009, the Wine Enthusiast honored Josh and Best Cellars with the Wine Star Award as Retailer of the Year. Josh has been a frequent guest on CBS-The Early Show and CNN. He is also a regular com- mentator on NPR Public Radio International’s “The Splendid Table.” His latest book, Williams- Sonoma Food & Wine—a new look at flavor (Simon & Schuster Fireside, 2008), is available everywhere lushly photographed food porn is sold. special guest JOSH WESSON Best Cellars WEDNESDAY, APRIL 2 Experience Food & Wine with USA Today and the 2013 Debut of Rosé THURSDAY, APRIL 3 10th Annual Lamb Cook-off and Aprés Ski Tasting Davidoff Cigars Exploration Craft Cocktail Dinner FRIDAY, APRIL 4 Olice Oil 201 Mountain Top Picnic Exploration of Beer and Cheese SATURDAY, APRIL 5 Alluring Alternative Expressions of White Wine Looking at the World through Rosé Colored Glasses Evolution of Napa Wines Grand Tasting and Auction NEW THIS YEAR Experience Food & Wine with USA Today and the 2013 Debut of Rosé Exploration of Beer and Cheese Alluring Alternative Expressions of White Wine Looking at the World through Rosé Colored Glasses Evolution of Napa Wines signature events 2014 TASTE OF VAIL DEBUT OF rosE TASTE OF VAIL 2014 The Debut of a Rosé was a success. Taste of Vail was one of the first venues that allowed guests to sample the 2013 releases of rosé USA Today Travel was a partner for this new signature event. LAMB COOK-OFF AND APRES TASTING TASTE OF VAIL 2014 This year the Taste of Vail Lamb Apres’ Cookoff celebrated it’s 10th year. We sampled an array of lamb dishes from 28 restaurants and had 22 restaurants create lamb dishes that competed for the number one Lamb Dish of 2014. Taste of Vail’s 55 participating wineries will be showcasing a wide array of varietals that include Riesling, Sauvignon Blanc, Pinot Noir, Shiraz and Zinfandel. DAVID OFF CIGAR EXPLORATION TASTE OF VAIL 2014 Representatives from Davidoff Cigars were on hand to demonstrate pairings of their renowned products. Guests learned about the world’s finest cigars. They were able to enjoy Cutty Sark Prohibition, Macallan 12 yr and Highland Park 18 yr, while seated around the Four Seasons Pool. OLIVE OIL 201 TASTE OF VAIL 2014 As a follow up to last year’s “Exploration of Olive Oil” seminar, Steve Lewis, founder of Giuliana Imports, offered “Olive Oil 201”– an exploration of extra virgin olive oil. Often times it makes shelf life EVOO a challenge to work with. However, with Lewis’ expertise, he demonstrated creative pairings and uses. Participants also learned regional differences and had the opportunity to sample EVOO varietals from Italy, Greece and France. MOUNTAIN TOP PICNIC TASTE OF VAIL 2014 Scenic Eagle’s Nest atop Vail Mountain, at 10,350 feet above sea level, serves as the venue for an army of Vail’s restaurants to serve up gourmet picnic fare. The event was held in a hand built snow arena, with a marvelous selection of fine wines and Belgian beer. Mother nature gave us a historical blue sky day for the event. EXPLORATION OF BEER AND CHEESE TASTE OF VAIL 2014 Challenge your palate and increase your knowledge of beer and cheese - two very common household items with a rich history and almost endless pairing options. Certified Cicerone and Beer Sommelier, Michael Kelley, took guests on an educational and gustatory journey through Beer and Cheese. The seminar was designed to give you a richer understanding of beer and cheese in a fun and vibrant atmosphere. As a special guest, Michael was joined by The Cheese Peddler, Amy Combs, to further explore the relationship between beer and cheese. The history of both is fascinating and the combination of both is so supremely satisfying, guest were not disappointed. As an added bonus, guest received a set of glassware with a $35 dollar value to entertain folks in your own home and go on a cheese journey of your very own. ALLURING ALTERNATIVE EXPRESSIONS OF WHITE WINE TASTE OF VAIL 2014 They delved into the diverse world of white wine varietals such as Gruner Veltliner, Grenache Blanc, Pinot Blanc, Gewurztraminer, Marsanne, Roussane, Viognier, the list goes on. If you thought white wines weren’t interesting enough for you, they were joined by world-class wine makers as they challenged that notion and explained the nuances that terrior lends to the personality expressed in these stunning wines. LOOKING AT THE WORLD THROUGH ROSE COLORED GLASSES TASTE OF VAIL 2014 Best known as the co-founder of retail store Best Cellars in New York City, for 30 years Wesson has been a featured expert on food and wine pairing for numerous publications and television shows such as The Today Show and Good Morning America. For the seminar, participants sampled from regions such as France, Italy, California and Washington while learning why rosé is the fastest growing wine market segment in the United States. EVOLUTION OF NAPA WINES TASTE OF VAIL 2014 Explore with some of the crown jewels of Napa, the history and evolution of this historical region of California. Wineries showed vintages from 10 years and older. grand tasting and auction TASTE OF VAIL 2014 A celebration of culinary excellence. The Grand Tasting is the granddaddy of wine, spirits, beer and food tastings. Experience Taste of Vail’s annual decadent and unparalleled wine and culinary spectacle. This event featured all of Taste of Vail’s wineries and restaurants, spirits and beer. The evening included Taste of Vail’s Auction. This was an evening to remember. n£ n£ n£ n£ n£ n£ n£n£ n£ n£ Lionshead Parking Structure SKIER DROP OFF§¨¦70 §¨¦70 E LIONSHEAD CIR S FRONTAGE RD W N FR O N T A G E R D W N FRONTAGE RD W LI O N S H E A D P L W L I O N S H E A D C I R S FRO N T A G E R D W LIONSHEAD MALL Antlers Marriott Montaneros Landmark Concert Hall Plaza Vail International Dobson Ice Arena Library Westwind Vantage Point Vail 21 Lodge at Lionshead Phase 1 & 2 Treetops Lionshead Centre Lionshead Arcade Lifthouse Arrabelle at Vail Square Go n d o l a ICE RINK First Chair Lion Square Lodge Tower Residences at Lion Square Lodge Landmark Lodge at Lionshead Phase 3 Gore Creek Place Ritz-Carlton Ch a i r 8 P e d e s t r i a n B r i d g e !e W LIONSHEAD CIR F O R E S T R D Vail Spa Enzian Go r e C r e e k future Ever Vail development VailVailMountainMountain ú Bo r n F r e e S k i e r B r i d g e Lionshead Inn (Strata) 0 200 400 Feet ILIONSHEADLIONSHEAD Grand Tasting & Auction - Vail Marriott Grand Ballroom Olive Oil 201 - Vail Marriott Mountain Resort & Spa Mountain Top Picnic - Eagle Bahn Express Gondola Evolution of Napa Wines - Vail Marriott Mountain Resort & Spa Experience Food and Wine with USA Today and the 2013 Debut of Rosé - The Arrabelle at Vail Square C n£n£ n£ n£ n£ n£ n£n£n£n£ n£ n£n£ n£ n£ n£n£ Village P a r k i n g S t r u c t u r e !e Mountain Plaza Red Lion Rucksack Golden Bear Vail Mountain Lodge & Spa Mountain Haus Pepi's / Covered Bridge Bridge Street Condos Lazier Arcade Bridge Street Lodge Mill Creek Building Plaza Lodge One Vail PlaceHill Building Creekside Austria Haus Gore Creek Plaza Lodge Tower South Lodge at Va i l Bell Tower Sitzmark Vail Core Condos One Willow Bridge Sonnenalp Village Inn Plaza Gateway Condos The SebastianSolaris Four Seasons Village Inn Plaza 9 Vail Road FirstBank Vail Interfaith Chapel Riva Ridge South Riva Ridge North Summers Lodge Edelweiss Riverhouse Bishop Park The Willows 44 Willow Place Village Center Talisman Vail Rowhouses Vorlaufer Galatyn Lodge Tivoli Lodge Christiania Lodge Villa Valhalla Texas Townhomes Vail Trails East All Seasons Rams- horn Manor Vail Golden Peak Condos Ski Club Vail Pinos DelNorteNorthwoodsCondos Scorpio Alphorn Condo Vail Valley Medical Center Skaal Haus Evergreen Lodge Vail Trails Chalets (West) Siebert Circle Eaton Plaza Slifer Square Checkpoint Charlie a Vail MountainVail Mountain Vail Mountain Club Lodge at Vail Chalets §¨¦70 §¨¦70 Gorsuch / Clock Tower S FRO N T A G E R D W Covered Bridge International Bridge ®v ¨ Villa Cortina Meadow Vail Place Tyrolean Inn The Wren Apollo Park Vail Mountain View Residences on Gore Creek C h a i r 6 Vi s t a Ba h n G o r e C r e e k Manor Vail Manor Vail Manor Vail I 70 V A I L R D S FRO N T A G E R D E E ME A D O W D R GORE C R E E K D R BR I D G E S T V A I L V A L L E Y D R E F O R E S T R D WILLOW RD HANS O N R A N C H R D I 70 O N - R A M P ( E A S T B O U N D ) I 7 0 O F F - R A M P BEAV E R D A M R D W M E A D O W D R W I L L O W P L W A L L S T I 70 I 0 300 600FeetVAIL VILLAGEVAIL VILLAGE n£n£ n£ n£ n£ n£ n£n£n£n£ n£ n£n£ n£ n£ n£n£ Village P a r k i n g S t r u c t u r e !e Mountain Plaza Red Lion Rucksack Golden Bear Vail Mountain Lodge & Spa Mountain Haus Pepi's / Covered Bridge Bridge Street Condos Lazier Arcade Bridge Street Lodge Mill Creek Building Plaza Lodge One Vail PlaceHill Building Creekside Austria Haus Gore Creek Plaza Lodge Tower South Lodge at V a i l Bell Tower Sitzmark Vail Core Condos One Willow Bridge Sonnenalp Village Inn Plaza Gateway Condos The SebastianSolaris Four Seasons Village Inn Plaza 9 Vail Road FirstBank Vail Interfaith Chapel Riva Ridge South Riva Ridge North Summers Lodge Edelweiss Riverhouse Bishop Park The Willows 44 Willow Place Village Center Talisman Vail Rowhouses Vorlaufer Galatyn Lodge Tivoli Lodge Christiania Lodge Villa Valhalla Texas Townhomes Vail Trails East All SeasonsRams- horn Manor Vail Golden Peak Condos Ski Club Vail Pinos Del Norte Northwoods Condos Scorpio Alphorn Condo Vail Valley Medical Center Skaal Haus Evergreen Lodge Vail Trails Chalets (West) Siebert Circle Eaton Plaza Slifer Square Checkpoint Charlie a Vail MountainVail Mountain Vail Mountain Club Lodge at Vail Chalets §¨¦70 §¨¦70 Gorsuch / Clock Tower S FR O N T A G E R D W Covered Bridge International Bridge ®v ¨ Villa Cortina Meadow Vail Place Tyrolean Inn The WrenApollo Park Vail Mountain View Residences on Gore Creek C h a i r 6 Vi s t a Ba h n G o r e C r e e k Manor Vail Manor Vail Manor Vail I 70 V A I L R D S FRO N T A G E R D E E ME A D O W D R GORE C R E E K D R BR I D G E S T V A I L V A L L E Y D R E FO R E S T R D WILLOW RD HANS O N R A N C H R D I 70 O N - R A M P ( E A S T B O U N D ) I 7 0 O F F - R A M P BEAV E R D A M R D W M E A D O W D R W I L L O W P L W A L L S T I 70 I 0 300 600 FeetVAIL VILLAGEVAIL VILLAGE 10th Annual Colorado Lamb Cook-Off & Aprés Ski Tasting - Vail Village Davidoff Cigars Exploration - Four Seasons Pool, Vail Alluring Alternative Expressions of White Wine - Four Seasons Hotel, Vail Looking at the World through Rosé Colored Glasses - Four Seasons Hotel, Vail Exploration of Beer and Cheese - Express Lift Coffee House PRINT PUBLICATIONS: 5280 Magazine, Applause, Aspen Daily News, Aspen Times, Denver Post, Summit Daily News, Vail Daily TOTAL PRINT IMPRESSIONS: 2.8 million MISCELLANEOUS: Brochure, Program, Taste of Vail Banners 2525 DAYS until the C o u n t d own Full Pass • $525 | Signature Pass • $385 The Lamb Cook-O f f • M o u n t a i n T o p P i c n i c • G r a n d T a sting Explore Food an d W i n e w i t h U S A T o d a y a t t h e D e b u t o f R o s é Looking at the W o r l d T h r o u g h R o s é C o l o r e d G l a s s e s Evolution of Nap a W i n e s • O l i v e O i l 2 0 1 Alluring Altern a t i v e E x p r e s s i o n o f W h i t e W i n e To learn more or t o p u r c h a s e t i c k e t s g o t o www.tasteofvail . c o m April 2-5, 2014 Vail's premier food and wine e v e n t BENEFACTOR PARTICIPATING S P O N S O R S T O D A T E “Beyond Words” © A R T I S T , C h a r m a y n e B e r n h a r d t . A L L R I G H T S R E S E R V E D . C o u n t d own 2424 DAYS until the C o untdown Full Pass • $525 | Signature Pas s • $385 The Lamb Coo k - O f f • M o u n t a i n T o p P i c n i c • G r a n d T a sting Explore Food a n d W i n e w i t h U S A T o d a y a t t h e D e b u t o f R o s é Looking at the W o r l d T h r o u g h R o s é C o l o r e d G l a s s e s Evolution of Na p a W i n e s • O l i v e O i l 2 0 1 Alluring Alter n a t i v e E x p r e s s i o n o f W h i t e W i n e To learn more o r t o p u r c h a s e t i c k e t s g o t o www.tasteofva i l . c o m April 2-5, 2014 Vail's premier food and wine e v e n t BENEFACTOR PARTICIPATIN G S P O N S O R S T O D A T E “Beyond Words” © A R T I S T , C h a r m a y n e B e r n h a r d t . A L L R I G H T S R E S E R V E D . C o untdown April 2-5, 2014 tasteofvail.com SPONSOR Collateral b& advertising NEWSPAPER & MAGAZINES Elevate Your Pal ate April 2-5, 2 0 1 4 “B E Y O N D W O R D S ” © A R T I S T , C H A R M A Y N E B E R N H A R D T . A L L R I G H T S R E S E R V E D . schedule of event s THURSDAY, A P R I L 3 Enjoy one of V a i l ’ s f a v o r i t e s p r i n g e v e n t s . T h i s y e a r , t h e 1 0 t h A n n u a l C o l o r a d o L a m b C o o f - o f f w i l l j o i n with Aprés Ski T a s t i n g t o c r e a t e a t r u e A p r é s S k i P a r t y . S a m p l e a n a r r a y o f l a m b d i s h e s , c o u r t e s y o f the Vail Valley’ s f i n e s t c h e f s a n d t h e C o l o r a d o L a m b B o a r d . I n t h e t h e m e o f “ L i f e B e y o n d Chardonnay, Ca b e r n e t a n d M e r l o t ” T a s t e o f V a i l ’ s p a r t i c i p a t i n g w i n e r i e s w i l l b e s h o w c a s i n g w i n e s , a wide array of va r i e t a l s t h a t i n c l u d e R i e s l i n g , S a u v i g n o n B l a n c , P i n o t N o i r , S h i r a z a n d Z i n f a n d e l . * $75.00 per pe r s o n ( I n c l u d e d i n F e s t i v a l P a s s ) | $ 4 p e r s a m p l e t i c k e t s a v a i l a b l e . Tickets are non - r e f u n d a b l e i n t h e e v e n t o f i n c l e m e n t w e a t h e r . 10th ANNUAL L A M B C O O K - O F F A N D A P R ÉS SKI TASTI N G | VAIL VILL A G E 3:00PM-6:00 P M | $ 7 5 * Event registrati o n a n d w i l l c a l l p i c k u p . FESTIVAL RE G I S T R A T I O N | V A I L M A R R I O T T | 8 : 0 0 A M - 5 : 0 0 P M Representatives f r o m D a v i d o f f C i g a r s w i l l b e o n h a n d t o d e m o n s t r a t e p a i r i n g s o f t h e i r r e n o w n e d products. Learn a b o u t t h e w o r l d ’ s f i n e s t c i g a r s w h i l e s a m p l i n g s p i r i t s t h a t c o m p l e m e n t . Representatives f r o m D a v i d o f f C i g a r s w i l l b e o n h a n d t o d e m o n s t r a t e p a i r i n g s o f t h e i r r e n o w n e d products. Learn a b o u t t h e w o r l d ’ s f i n e s t c i g a r s . E n j o y C u t t y S a r k P r o h i b i t i o n , M a c a l l a n 1 2 y r a n d Highland Park 1 8 y r . * Included in Fe s t i v a l P a s s . T i c k e t s a r e n o n - r e f u n d a b l e . DAVIDOFF CI G A R E X P L O R A T I O N | F O U R S E A S O N S P O O L , V A I L 5:00PM-6:30 P M | $ 5 0 * Join the craft s p i r i t s r e v o l u t i o n i n a n e x t r a o r d i n a r y p a i r i n g o f c u l i n a r y d e l i g h t s f r o m C h e f C h a r l e s H a y s with House craf t e d c o c k t a i l s u t i l i z i n g t h e a w a r d w i n n i n g s p i r i t s o f C r a f t D i s t i l l e r s ! T h e C r a f t D i s t i l l e r s portfolio is com p r i s e d o f a n u n p a r a l l e l e d l i n e - u p o f t r u l y h a n d c r a f t e d s p i r i t s r a n g i n g f r o m t h e f i r s t modern Micro-d i s t i l l e r i n t h e U n i t e d S t a t e s , G e r m a i n - R o b i n , t o P a u l P a c u l t ’ s t o p r a t e d G i n i n t h e W o r l d , Russell Henry. P a r t i c i p a n t s w i l l l e a r n t h e t e c h n i q u e s u t i l i z e d i n t h e c r a f t i n g a n d p a i r i n g o f t h e c o c k t a i l s from Greg Eyn o n o f V i n 4 8 , a s w e l l a s t h e p r o d u c t i o n m e t h o d s a n d h i s t o r y o f e a c h s p i r i t b e i n g u t i l i z e d from Christoph e r S t e v e n s o f C r a f t D i s t i l l e r s . C a l l ( 9 7 0 ) 7 4 8 - 9 4 6 3 t o r e s e r v e . *Not included i n F e s t i v a l P a s s . CRAFT COCKT A I L D I N N E R | V I N 4 8 | 8 : 0 0 P M - 1 0 : 0 0 P M | $ 7 0 * schedule of event s FRIDAY, APR I L 4 Event registratio n a n d w i l l c a l l p i c k u p . FESTIVAL REG I S T R A T I O N | V A I L M A R R I O T T | 8 : 0 0 A M - 5 : 0 0 P M As a follow up t o l a s t y e a r ’ s “ E x p l o r a t i o n o f O l i v e O i l ” s e m i n a r , S t e v e L e w i s , f o u n d e r o f G i u l i a n a Imports, will o f f e r “ O l i v e O i l 2 0 1 ” – a n e x p l o r a t i o n o f e x t r a v i r g i n o l i v e o i l . O f t e n t i m e s i t m a k e s shelf life makes E V O O a c h a l l e n g e t o w o r k w i t h . H o w e v e r , w i t h L e w i s ’ e x p e r t i s e , h e w i l l d e m o n s t r a t e creative pairing s a n d u s e s . P a r t i c i p a n t s a l s o w i l l l e a r n r e g i o n a l d i f f e r e n c e s a n d h a v e t h e o p p o r t u n i t y to sample EVO O v a r i e t a l s f r o m I t a l y , G r e e c e a n d F r a n c e . * Included in F e s t i v a l P a s s . T i c k e t s a r e n o n - r e f u n d a b l e . Olive Oil 201 | M A R R I O T T C O L O R A D O B A L L R O O M | 1 0 : 0 0 A M - 1 1 : 3 0 A M | $ 5 0 * Top of Vail Mou n t a i n , a c c e s s v i a E a g l e - B a h n E x p r e s s G o n d o l a , L i o n s h e a d . A t 1 0 , 3 5 0 f e e t a b o v e s e a level, enjoy a s p e c t a c u l a r v e n u e w h i l e a s m a l l a r m y o f h i g h l y a c c l a i m e d V a i l V a l l e y c h e f s p r e p a r e a gourmet feast. M a k e s u r e t o d r e s s a p p r o p r i a t e l y . * Included in F e s t i v a l P a s s . T i c k e t s a r e n o n - r e f u n d a b l e i n t h e e v e n t o f i n c l e m e n t w e a t h e r . MOUNTAIN TO P P I C N I C | E A G L E S N E S T , V A I L M O U N T A I N V I A E A G L E B A H N G O N D O L A 12:00PM-2:3 0 P M | $ 1 3 5 * Challenge your p a l a t e a n d i n c r e a s e y o u r k n o w l e d g e o f b e e r a n d c h e e s e - t w o v e r y c o m m o n h o u s e h o l d items with a ric h h i s t o r y a n d a l m o s t e n d l e s s p a i r i n g o p t i o n s . L e t C e r t i f i e d C i c e r o n e a n d B e e r Sommelier, Mic h a e l K e l l e y , t a k e y o u o n a n e d u c a t i o n a l a n d g u s t a t o r y j o u r n e y t h r o u g h B e e r a n d Cheese. The sem i n a r i s d e s i g n e d t o g i v e y o u a r i c h e r u n d e r s t a n d i n g o f b e e r a n d c h e e s e i n a f u n a n d vibrant atmosp h e r e . A s a s p e c i a l g u e s t , M i c h a e l i s b e i n g j o i n e d b y T h e C h e e s e P e d d l e r , A m y C o m b s , t o further explore t h e r e l a t i o n s h i p b e t w e e n b e e r a n d c h e e s e . T h e h i s t o r y o f b o t h i s f a s c i n a t i n g a n d t h e combination of b o t h i s s o s u p r e m e l y s a t i s f y i n g , y o u w i l l n o t b e d i s a p p o i n t e d . A s a n a d d e d b o n u s , y o u will receive a se t o f g l a s s w a r e w i t h a $ 3 5 d o l l a r v a l u e t o e n t e r t a i n f o l k s i n y o u r o w n h o m e a n d g o o n a cheese journey o f y o u r v e r y o w n . * Included in F e s t i v a l P a s s . T i c k e t s a r e n o n - r e f u n d a b l e . EXPLORATION O F B E E R A N D C H E E S E EXPRESS LIFT C O F F E E H O U S E - N E A R G O N D O L A O N E | 5 : 3 0 P M - 7 : 0 0 P M | $ 5 0 * tasteofvail.com PARTICIPATING WINERIES Gundlach Bundschu Winery 1.5 2010 Mountain Cuvee Estancia 3 liter Estancia Reserve Meritage Ferrari-Carano Vineyards & Winery 5L Ferrari Carano Cabernet Flora Springs Winery 3 Liter 2007 Trilogy “ Cabernet Blend” Gloria Ferrer 3 Liter of Gloria Ferrer Sonoma Brut Grigich Hills Estate VIP Tour & Tasting for 4 3L 2010 Etched Cab Gundlach Bundschu Winery 1.5 Mtn Cuvee 2 seats on vineyard excursion Hahn 3 Liter SLH Pinot Noir 2011 HdV Wines Magnum 2008 Belle Cousine Henriot 3L Henriot Brut Souverain Hess Collection Winery 3L-2010 19 Bloack Cuvee Hess Collection Klinker Brick Women’s Helly Hansen Vest 3 bottles of Klinker Brick Reserve Zinfandel-Old Ghost in a wood box L’Ecole N 41 1.5 L Estate Seven Hills Vineyard Perigree Vertical 2008, 2009, 2010 Ladera 6L 2006 Ladera Napa Valley Cabernet Sauvignon Estate Tour for 4 Lancaster/Roth Winery Signed magnum of Lancaster in Wood box MacPhail Family Winery 3L-Sequana Pinot Noir, Dutton Ranch Michael David Winery 1.5 Liter etched bottle of 2011 Petite Petit (Petite Sirah/Petite Verdot) Milbrandt Vineyards Vertical Tasting of tasting room only Vineyrad Seried Rhones 2012 Mosaic , 2010 Mouvedre, 201 Grenache, 2012 Viongner Moshin Winery Overnight stay at winery Peter Paul Wines 2008 RRV Chard 2008 Napa Cab Rotie 1.5L 2011 Northern Blend Private tasting for 8 Saintsbury Winery 1.5 2010 Brown Pinot Schug Winery Magnum 2009 SCHUG Pinot Noir “Heritage Reserves” Valentin Bianchi Leo Premium Malbec Leo Messi Soccer Jersey Van Duzer 3 Magnums 08, 09 10 Pinot Noir, Guest house accomodations for 4 ppl/ 2 nights Vineyard 29 1.5L 2011 Cru Cabernet Sauvignon ZD Wines 2012 ZD reserve Chardonnay 6 pk- wooden box tasteofvail.com PARTICIPATING RESTAURANTS PARTICIPATING WINERIES Archery Summit Mixed Case - Pine Ridge Chenin Blanc, Archery Summit Premier Cu- vee, Pine Ridge Cabernet, Seghesio Zinfandel Baileyana 2010 Baileyana Winery Chardonnay Magum 2010 Baileyana Winery Pinot Noir Magnum Bodegas Muriel 6 bottles Muriel Gran Reserva 2001 Canyon Wind/ Amenoi Wines 2012 Lips 3-pack Chateau D’Esclans 3L Whispering Angels Rosé Chateau de Sours 3L Ch de Sours Rosé Clos Du Val verticle of 88, 98, 08 Clos Du Val Napa Valley Cabernet Tour and Tasting for 4 at Clos Du Val Darioush Magnum-2011 Cabernet Distant Cellars V2010 Drifter 2010 Prospect 2010 Duckhorn 1.5 Napa Valley Merlot Dutton Goldfield A magnum of 2012 Emerald Ridge Vineyard Pinot Noir and a tour and tasting for 6 people auction items 2014 TASTE OF VAIL Matsuhisa Vail Maya Moe’s Original BBQ Montauk Mountain Cupcake Mountain Standard Sweet Basil Tavern on the Square Terra Bistro The 10th The Chophouse The Metropolitan The TimberHearth Two Elk Vin 48 Wildwood Wolfgang Puck ‘Spago’ Zino Ristorante $100 gift cards are available for auction from the following restaurants: Atwater on Gore creek Batter Beano’s Cabin Bistro 14 Blue Moose Blus Bol Eat! Drink! Elway’s First Chair- Marriott Flame Game Creek Grouse Mountain Grill Hooked Juniper Kelly Liken LaTour Lord Gore Restaurant ElevateYour Palate April 2-5, 2014 “B E Y O N D W O R D S ” © A R T I S T , C h a r m a y n e B e r n h a r d t . A L L R I G H T S R E S E R V E D . FESTIVA L P A S S R L P G Elevate Your Pal ate April 2-5, 2 0 1 4 “B E Y O N D W O R D S ” © A R T I S T , C h a r m a y n e B e r n h a r d t . A L L R I G H T S R E S E R V E D . RESTAURANT R L P G Elevate Your Pa l ate April 2 - 5 , 2 0 1 4 “B E Y O N D W O R D S ” © A R T I S T , C h a r m a y n e B e r n h a r d t . A L L R I G H T S R E S E R V E D . VOLUNTEE R 2014 Taste of Vail Poster Taste of Vail Booklet Rack Card 2014 Taste of Vail Festival Credentials Collateral b& advertising PRINT DIGITAL PARTNERS: 5280.com, Westword.com, AspenTimes.com, SummitDaily.com, VailBeaverCreekMagazine.com, VailDaily.com, Vail.com USAtodaytravel.com TOTAL ONLINE IMPRESSIONS: 9,234,200 RADIO PARTNER: KZYR TOTAL RADIO IMPRESSIONS: 234,000 TV PARTNER: TV8 TOTAL PROMOTION AND ADVERTISING IMPRESSIONS: 2.8 million COMPARABLE ADVERTISING VALUE: $776,000 Collateral & advertising PARTNERS Collateral & advertising EMAIL CAMPAIGNS Social marketing FACEBOOK Social marketing TWITTER MARKETING COMMUNICATIONS TASTE OF VAIL BLOG Successfully engaged our Taste of Vail Facebook community with contests leading up to the event. • Facebook contest had 275 entries and generated 572 new followers on Facebook, 18 Twitter followers and 14 on Pinterest. • Exceeded social media goal of growing followers on Facebook by 15 percent. Through continual engagement with unique posts, the agency was able to grow followers by 1,300 followers – nearly a 50 percent increase in followers. Engagement also was up in 2014 as more people liked and posted comments on the site than ever before. This was done via a combination of efforts: - Online Promotions - Advertising - Facebook photo contest The Taste of Vail contracted and had six video segments featuring Lamb Cook-Off, Mountain Top Picnic and the Grand Tasting. This has given the Taste of Vail a large presence in all social media venues. MARKETING COMMUNICATIONS STATISTICS MARKETING COMMUNICATIONS TASTE OF VAIL 2014 vail.com You think Vail is amazing in winter... you should see it in the summer! SPONSORSHIP ACTIVATIONS TASTE OF VAIL 2014 SPONSORSHIP ACTIVATIONS TASTE OF VAIL 2014 A LOCAL’S PERSPECTIVE:TASTE OF HOME When you live, work and play in the Vail Valley your perspective changes. Our brokers know every mountain, meadow and community. Trust a neighbor that really knows the neighborhood–visit any of our 16 locations or vailrealestate.com VAIL VILLAGE Solaris Residences 3H $8,500,000 SPONSORSHIP ACTIVATIONS TASTE OF VAIL 2014 ALWAYS ENJOY RESPONSIBLY. ©2012 Anheuser-Busch InBev S.A., Stella Artois® Beer, Imported by Import Brands Alliance, St. Louis, MO Ad N a m e : I t s A C h a l i c e It e m # : P S A 2 0 1 1 1 0 2 8 1 Or d e r # : 2 3 8 0 5 6 Tr i m : 8 . 5 x 1 1 Bl e e d : 8 . 7 5 x 1 1 . 2 5 Li v e : 7 . 7 5 x 1 0 . 2 5 Cl o s i n g D a t e : 3 . 8 . 1 2 QC : C S Pu b : T a s t e o f V a i l SPONSORSHIP ACTIVATIONS TASTE OF VAIL 2014 New SpiN O N A N Old FAvO rite Your après ski home for live entertainment and Happy Hour specials. 715 west lionshead Circle, vail 970-476-4444 vailmarriott.com SPONSORSHIP ACTIVATIONS TASTE OF VAIL 2014 COME SEE KENT! stevinsonlexusoflakewood.com LOOKING FOR COLORADO'SBEST VALUE ON A LEXUS? 801 INDIANA STREET LAKEWOOD, CO 80401 844-222-0226 Please bring this ad in for $500 OFF* of any new or used vehicle or 15% OFF** of your next service. *Coupon must be present at time of purchase. Coupon not valid with any other offer or discounts. Coupon not valid on previous purchases. Offer valid through December 31, 2014. **15% off discount only applies to work done at Stevinson Lexus of Lakewood. It cannot be used toward the purchase of air bags, oil changes or tires, or be combined with any other dealer promotions or offers. Not applicable to prior services, and any parts or work covered by a vehicle’s warranty or insurance policy. The discount is only available to existing vehicles; it is not applicable at the time of vehicle purchase. Maximum savings per coupon: $500.00. Offer valid through December 31, 2014 NEW CARAROMA WITH AROBUST FINISH. $500 OFF ANY NEW OR USED VEHICLE* SPONSORSHIP ACTIVATIONS TASTE OF VAIL 2014 SEARCH, DIG IN, AND ENJOY ALL OF OUR DINING COVERAGE AT 5280.com/eatanddrink Online at 5280.com LOVE US MONTHLY? GET US DAILY ONLINE. ©2013 Nestlé Waters North America Inc. nwna8859 nwna8859_14_OOS_tst_of_vail_m.indd 1 3/22/13 3:44 PM SPONSORSHIP ACTIVATIONS TASTE OF VAIL 2014 SPONSORSHIP ACTIVATIONS TASTE OF VAIL 2014 SPONSORSHIP ACTIVATIONS TASTE OF VAIL 2014 SPONSORSHIP ACTIVATIONS TASTE OF VAIL 2014 SPONSORSHIP ACTIVATIONS TASTE OF VAIL 2014 Angela Mueller | Executive Director | Taste of Vail | 970.401.3320 www.tasteofvail.com CONTACT TASTE OF VAIL 2014