HomeMy WebLinkAbout4. 2014 Vail Whitewater Race Series RecapEvent Recap: Town Of Vail Whitewater Race Series
Commission on Special Events
July 2, 2014
Photo by Jack Affleck
Whitewater Race Series: Tuesdays May 13-June 10
Sean Glackin, Owner – Alpine Quest Sports
Office: 970.926.3867
Mobile: 970.390.6764
info@alpinequestsports.com
2 Town of Vail | CSE | 7/2/2014
Vail Brand Compatibility
“Premier International Mountain Resort Community”
3 Town of Vail | CSE | 7/2/2014
Standard of excellence met by:
•Hosting a whitewater race that involved the local community and
entertained visitors and local spectators
•Utilizing the natural beauty and Vail local recreation assets, Gore
Creek and the whitewater park
Event Strengths & Weaknesses
4 Town of Vail | CSE | 7/2/2014
•Exceeded expectations: The non-cash prizes were significant and
really drew competitors to the event. In addition, by structuring the
event as a series, it encouraged athletes to attend more races.
Added on-line registration for competitors.
•Measures that could be taken for event improvement: Race course
improvements and marketing outside the valley for more
participants.
•For repeat event, comparison to past years: We felt it was as strong
as last year’s event in the number of competitors and spectators.
Internally, the event ran much smoother. The snow the first week
kept spectators away.
Event Budget
5 Town of Vail | CSE | 7/2/2014
•Total event budget: $5000
•CSE funds: $5,000
•Profit and loss:$508
•Funding utilization: CSE and entry fees
•In-kind sponsorship: $7,511
•Cash sponsorship: $250
Estimated Results*
Demographic Profile
6 Town of Vail | CSE | 12/15/11
•Competitor entries for the 5 week series: 126. Average of 24 per
week.
•Spectators for the 5 week series: 450. Average of 90 per event. *
* Based on headcount.
Topline Marketing Efforts
7 Town of Vail | CSE | 7/2/2014
•Weekly Vail Daily Ads
•KZYR/KNSO Ads and live mentions
•Posters
•Facebook/Twitter
•Sneek Peak Article
Community Contribution
8 Town of Vail | CSE | 7/2/2014
•Strong impact on Vail’s sense of community: The Whitewater Race
Series competitors are locals. We partnered with 4 different bars to
host the awards party. The spectators include both local and out of
town guests, who are treated to a great event to watch.
Sustainability Efforts
Green Measures
9 Town of Vail | CSE | 7/2/2014
•Encouraged competitors to carpool
•Re-used bibs from the Teva Mountain Games.