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HomeMy WebLinkAbout4. 2014 Vail Whitewater Race Series RecapEvent Recap: Town Of Vail Whitewater Race Series Commission on Special Events July 2, 2014 Photo by Jack Affleck Whitewater Race Series: Tuesdays May 13-June 10 Sean Glackin, Owner – Alpine Quest Sports Office: 970.926.3867 Mobile: 970.390.6764 info@alpinequestsports.com 2 Town of Vail | CSE | 7/2/2014 Vail Brand Compatibility “Premier International Mountain Resort Community” 3 Town of Vail | CSE | 7/2/2014 Standard of excellence met by: •Hosting a whitewater race that involved the local community and entertained visitors and local spectators •Utilizing the natural beauty and Vail local recreation assets, Gore Creek and the whitewater park Event Strengths & Weaknesses 4 Town of Vail | CSE | 7/2/2014 •Exceeded expectations: The non-cash prizes were significant and really drew competitors to the event. In addition, by structuring the event as a series, it encouraged athletes to attend more races. Added on-line registration for competitors. •Measures that could be taken for event improvement: Race course improvements and marketing outside the valley for more participants. •For repeat event, comparison to past years: We felt it was as strong as last year’s event in the number of competitors and spectators. Internally, the event ran much smoother. The snow the first week kept spectators away. Event Budget 5 Town of Vail | CSE | 7/2/2014 •Total event budget: $5000 •CSE funds: $5,000 •Profit and loss:$508 •Funding utilization: CSE and entry fees •In-kind sponsorship: $7,511 •Cash sponsorship: $250 Estimated Results* Demographic Profile 6 Town of Vail | CSE | 12/15/11 •Competitor entries for the 5 week series: 126. Average of 24 per week. •Spectators for the 5 week series: 450. Average of 90 per event. * * Based on headcount. Topline Marketing Efforts 7 Town of Vail | CSE | 7/2/2014 •Weekly Vail Daily Ads •KZYR/KNSO Ads and live mentions •Posters •Facebook/Twitter •Sneek Peak Article Community Contribution 8 Town of Vail | CSE | 7/2/2014 •Strong impact on Vail’s sense of community: The Whitewater Race Series competitors are locals. We partnered with 4 different bars to host the awards party. The spectators include both local and out of town guests, who are treated to a great event to watch. Sustainability Efforts Green Measures 9 Town of Vail | CSE | 7/2/2014 •Encouraged competitors to carpool •Re-used bibs from the Teva Mountain Games.