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HomeMy WebLinkAbout2. Event Liasion Update 080614v3Event Liaison Update Upcoming Events 1 Town of Vail | CSE | 8/6/2014 Event Dates America Cup Int’l Fly Fishing Tournament 8/15-8/16 Gourmet on Gore 8/29-9/1 Vail*Beaver Creek Restaurant Week 9/26-10/5 Farmers’ Market Update 6/15-10/5 America Cup: September 9-14 John Knight 2 Town of Vail | CSE | 8/6/2014 Tier: 3 Funded: $8500 Days out: 33 Notes: •Updated website •Lodging partner prominently featured (Evergreen Lodge) •Website travel section features EGE routes •Great email newsletter marketing •Affiliation with Project Healing Waters Fly Fishing – Military personnel rehabilitation •Active Volunteer Recruitment •International recognition for Vail Gourmet on Gore: August 29-September 1 Highline 3 Town of Vail | CSE | 8/6/2014 Tier: 1 Funded: $45,000 Days out: 23 Notes: •Social Media presence •Mountain Living Magazine - 40k press run, pass-along rate of 3.5 = 140k impressions. •Tasting Tour Tickets on Sale. Currently 8 locations including: Perch Vail, Carrie Fell Gallery, Gallerie Zuger, Master's Gallery, Cogswell Gallery, Flame (Four Seasons), Yeti's Grind & Slifer Smith & Frampton Real Estate •KZYR Radio - up to 200 ads running 2 weeks leading up to the event •Poster, rack cards, tasting tour rack cards and more all going into production next week. •Full Vail Daily media campaign and Front Range initiatives start Aug. 8/9th. •Gourmet on Gore is presented by Town of Vail, Stella Artois, and Slifer Smith & Frampton Real Estate and Mountain Living Magazine, and Gourmet on Gore is sponsored in part by Sonnenalp Hotel, ​Macanudo, ​Carri e Fell Gallery, Vail Daily and KZYR The Zephyr. Vail*Beaver Creek Restaurant Week: Sept 26-Oct 5 Highline 4 Town of Vail | CSE | 8/6/2014 Tier: 2 Funded: $14,000 Days out: 51 Notes: •Great marketing materials & branding •Social Media presence •FB: 434 likes •Twitter: 116 followers •Instagram – 42 followers – #diningaltitude - 34 Farmers’ Market Update: June15 – October 5 5 Town of Vail | CSE | 8/6/2014 •Deliver info about each vendor in the market via FB, Twitter and Instagram. •FB: 1432 likes •Twitter: 187 followers •Instagram – 29 followers, #vailfarmersmarket = 131 • •The band in front of Secret Garden has brought a large population to this area. People stay at market and enjoy their lunch/snacks while the band plays. Sponsorship •Crispin Cider via Food Network Magazine on 6/29/14. The market was a perfect fit for both their consumers and Food Network. •Activation with them with Vlasic garden pickles and Wishbone salad dressing on 7/13/14. •The activations have been integral and Food Network Magazine has been in town to see if sponsorships will happen in future. http://www.vailfarmersmarket.com/