HomeMy WebLinkAbout2. Event Liasion Update 080614v3Event Liaison Update
Upcoming Events
1 Town of Vail | CSE | 8/6/2014
Event Dates
America Cup Int’l Fly Fishing Tournament 8/15-8/16
Gourmet on Gore 8/29-9/1
Vail*Beaver Creek Restaurant Week 9/26-10/5
Farmers’ Market Update 6/15-10/5
America Cup: September 9-14
John Knight
2 Town of Vail | CSE | 8/6/2014
Tier: 3
Funded: $8500
Days out: 33
Notes:
•Updated website
•Lodging partner prominently featured (Evergreen Lodge)
•Website travel section features EGE routes
•Great email newsletter marketing
•Affiliation with Project Healing Waters Fly Fishing –
Military personnel rehabilitation
•Active Volunteer Recruitment
•International recognition for Vail
Gourmet on Gore: August 29-September 1
Highline
3 Town of Vail | CSE | 8/6/2014
Tier: 1
Funded: $45,000
Days out: 23
Notes:
•Social Media presence
•Mountain Living Magazine - 40k
press run, pass-along rate of 3.5 =
140k impressions.
•Tasting Tour Tickets on Sale.
Currently 8 locations including:
Perch Vail, Carrie Fell Gallery,
Gallerie Zuger, Master's Gallery,
Cogswell Gallery, Flame (Four
Seasons), Yeti's Grind & Slifer Smith
& Frampton Real Estate
•KZYR Radio - up to 200 ads running
2 weeks leading up to the event
•Poster, rack cards,
tasting tour rack cards
and more all going into
production next week.
•Full Vail Daily media
campaign and Front
Range initiatives start
Aug. 8/9th.
•Gourmet on Gore is
presented by Town of
Vail, Stella Artois, and
Slifer Smith & Frampton
Real Estate and
Mountain Living
Magazine, and
Gourmet on Gore is
sponsored in part by
Sonnenalp
Hotel, Macanudo, Carri
e Fell Gallery, Vail Daily
and KZYR The Zephyr.
Vail*Beaver Creek Restaurant Week: Sept 26-Oct 5
Highline
4 Town of Vail | CSE | 8/6/2014
Tier: 2
Funded: $14,000
Days out: 51
Notes:
•Great marketing materials & branding
•Social Media presence
•FB: 434 likes
•Twitter: 116 followers
•Instagram – 42 followers – #diningaltitude - 34
Farmers’ Market Update: June15 – October 5
5 Town of Vail | CSE | 8/6/2014
•Deliver info about each vendor in the market via FB, Twitter and Instagram.
•FB: 1432 likes
•Twitter: 187 followers
•Instagram – 29 followers, #vailfarmersmarket = 131
•
•The band in front of Secret Garden has brought a large population to this area.
People stay at market and enjoy their lunch/snacks while the band plays.
Sponsorship
•Crispin Cider via Food Network Magazine on 6/29/14. The market was a perfect
fit for both their consumers and Food Network.
•Activation with them with Vlasic garden pickles and Wishbone salad dressing on
7/13/14.
•The activations have been integral and Food Network Magazine has been in
town to see if sponsorships will happen in future.
http://www.vailfarmersmarket.com/