HomeMy WebLinkAbout2015 Att C Marketing Checklist RvsdCSE/TOV RFP for 2015 Special Events Attachment C
Attachment C - Marketing Checklist
Submit to Town of Vail Event Liaison Consultant. Laura Waniuk - lwaniuk@vailgov.com, 970-477-3417
Event Name:
Event Start Date:
Event Date Span, if applicable:
Event Tier #: (as designated in your agreement)
0
Item Marketing Action Item # of Days to Event Deadline Tier Requirement Notes
1
Event Producer and/or Marketing Coordinator agrees
to attend the Vail Brand Summit 04/17/14 A, B, C, IV
2
Producer to provide marketing liaison representative
contact infomation for CSE/ VLMDAC contacts
(Name, Email, Phone)
signing 01/00/00
A, B, C, IV
3
TOV CSE Event Liaison provides producer brand
briefing/mtg and producer demonstrates an
understanding of Vail Brand Guidelines
90 #NUM!
A, B, C, IV
4
Producer provides event synopsis, communications
plan and press release for approval.90 #NUM!
A, B, C, IV
5
Producer provides detailed event marketing budget,
event marketing strategies for target market and
channels, marketing goals and creative strategies
45 #NUM!
B
6
Producer to provide event brand creative strategy -
basic look and feel of creative materials 30 #NUM!
A, B, C, IV
7
Appropriate calendar communication and integration,
includes welcome center, bus shelters, vail.com,
vaildaily.com, vail-calendar.com, vailgov.com, etc,
ToV, Vail Mountain ticket sales, create FAQ sheet
30 #NUM!
A, B, C, IV
8
Producer to provide community engagement plan and
integration, may include merchant meetings and
promotions, welcome center briefing, rack cards and
other outreach
21 #NUM!
B
0
The Marketing Checklist is designed to facilitate communication prior to execution. Dates listed below provide sufficient lead time if changes are requested. Completion of items is
strongly suggested as part of CSE funding agreements. TOV Event Liaison reserves the right to review all marketing materials.
Please complete cells in yellow.
Please complete cells in yellow to auto-populate dates.
Agreement Signed Date: MM/DD/YYYY
Event Start Date: MM/DD/YYYY
Number of days between contract signing & event: