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Home My WebLink AboutVail Taxable Sales Report thru 2014-04-30Destination: Vail Report Period: Taxable sales through April 2014 a) Vail Village/Lionshead Combined Performance Taxable sales Nov 13-Apr 14 Taxable sales Nov 12-Apr 13 % Difference $88,706,300 $80,636,350 10.0% $78,896,800 $74,504,775 5.9% $129,010,100 $114,770,900 12.4% $296,613,200 $269,912,025 9.9% b) Retail Segment Performance, by Neighborhood Taxable sales Nov 13-Apr 14 Taxable sales Nov 12-Apr 13 % Difference $62,565,200 $56,052,800 11.6% $26,141,100 $24,583,550 6.3% $88,706,300 $80,636,350 10.0% c) Restaurant Segment Performance, by Neighborhood Taxable sales Nov 13-Apr 14 Taxable sales Nov 12-Apr 13 % Difference $62,182,150 $58,269,000 6.7% $16,714,650 $16,235,775 2.9% $78,896,800 $74,504,775 5.9% d) Lodging Segment Performance, by Neighborhood Taxable sales Nov 13-Apr 14 Taxable sales Nov 12-Apr 13 % Difference $76,256,425 $68,732,925 10.9% $52,753,675 $46,037,975 14.6% $129,010,100 $114,770,900 12.4% DESCRIPTION OF REPORT: The Vail Taxable Sales Report is a monthly ("Foundation") and seasonal ("Seasonal") report of taxable sales in Vail Village and Lionshead neighborhoods of Vail, tracking consumer spend at Retail, Restaurant and Lodging businesses in both locations ("neighborhoods") and in aggregate. The report is based on financial data provided by the town(s) included in the report. Details follow: FOUNDATION REPORT: The foundation report is a monthly report comprised of 4 sections focusing on Vail Village and Lionshead neighborhood data, and conveying (a) Retail, Restaurant and Lodging sales by segment and in aggregate, (b) Retail sales by neighborhood and in aggregate, (c) Restaurant sales by neighborhood and in aggregate, and (d) Lodging sales by neighborhood and in aggregate. All data are derived from Town of Vail taxable sales reports and are as-of the most recent date for which data are available. SEASONAL REPORT: The seasonal report is produced 2 times annually, in approximately July and January (data-dependent) and is an expansion of the Foundation Report described above. The seasonal report is intended to provide the client with competitive information with Vail's competitive set for the Summer (May - October) and Winter (November - April) seasons. In addition to the Foundation data, the Seasonal Report includes a comparative analysis of All Vail Neighborhood aggregate sales versus the same data from Aspen, Breckenridge and Steamboat Springs. Lodging Sales in Vail Village + Lionshead TOWN OF VAIL TAXABLE SALES REPORT Retail Sales in Vail Village + Lionshead Lodging Sales in Vail Village + Lionshead Restaurant Sales in Vail Village + Lionshead Total Retail/Restaurant/Lodging Sales in Vail Village + Lionshead Lodging Sales in Vail Village Lodging Sales in Lionshead Restaurant Sales in Vail Village + Lionshead Restaurant Sales in Lionshead Restaurant Sales in Vail Village Retail Sales in Lionshead Retail Sales in Vail Village Retail Sales in Vail Village + Lionshead Copyright (c) 2014 DestiMetrics. All Rights Reserved 1 Town of Vail All-Store Monthly Report SECTION 1 - SEASONAL CHARTS BY SEGMENT - VAIL VILLAGE + LIONSHEAD NEIGHBORHOODS Summer 2013 and Winter 2013/14 Taxable Sales Retail, Restaurant and Lodging Segments + Aggregate 7.8%7.1%7.4%9.6% -1.1% -8.0% 6.5% 12.0%14.0%13.3% 6.3% -1.8% 36.7% 10.0% -15% -10% -5% 0% 5% 10% 15% 20% 25% 30% 35% 40% $0 $10,000,000 $20,000,000 $30,000,000 $40,000,000 $50,000,000 $60,000,000 $70,000,000 $80,000,000 $90,000,000 $100,000,000 Ma y - 1 3 Ju n - 1 3 Ju l - 1 3 Au g - 1 3 Se p - 1 3 Oc t - 1 3 Su m m e r T t l No v - 1 3 De c - 1 3 Ja n - 1 4 Fe b - 1 4 Ma r - 1 4 Ap r - 1 4 Wi n t e r T t l Chart 1b: Retail Sales -VV + LH: Summer 2013 and Winter 2013/14 Sales thru Apr-14 Sales thru Apr-13 YOY % Variance 13.4% 0.9% -2.3% 5.8% -2.7% 26.2% 3.9%4.3% 9.9%10.4% 4.2% -3.9% 18.9% 5.9% -10% -5% 0% 5% 10% 15% 20% 25% 30% $0 $10,000,000 $20,000,000 $30,000,000 $40,000,000 $50,000,000 $60,000,000 $70,000,000 $80,000,000 $90,000,000 Ma y - 1 3 Ju n - 1 3 Ju l - 1 3 Au g - 1 3 Se p - 1 3 Oc t - 1 3 Su m m e r T t l No v - 1 3 De c - 1 3 Ja n - 1 4 Fe b - 1 4 Ma r - 1 4 Ap r - 1 4 Wi n t e r T t l Chart 1c: Restaurant Sales -VV + LH: Summer 2013 and Winter 2013/14 Sales thru Apr-14 Sales thru Apr-13 YOY % Variance 23.2% -3.7% 5.2%3.3%4.5% 33.9% 8.2% 3.3% 20.7% 8.4% 4.3% 6.8% 31.0% 12.4% -10% -5% 0% 5% 10% 15% 20% 25% 30% 35% 40% $0 $20,000,000 $40,000,000 $60,000,000 $80,000,000 $100,000,000 $120,000,000 $140,000,000 Ma y - 1 3 Ju n - 1 3 Ju l - 1 3 Au g - 1 3 Se p - 1 3 Oc t - 1 3 Su m m e r T t l No v - 1 3 De c - 1 3 Ja n - 1 4 Fe b - 1 4 Ma r - 1 4 Ap r - 1 4 Wi n t e r T t l Chart 1d: Lodging Sales -VV + LH: Summer 2013 and Winter 2013/14 Sales thru Apr-14 Sales thru Apr-13 YOY % Variance 14.5% 0.9% 2.7% 6.1% -0.3% 16.4% 5.9%6.4% 15.7% 10.3% 4.8% 1.4% 28.1% 9.9% -5% 0% 5% 10% 15% 20% 25% 30% $0 $50,000,000 $100,000,000 $150,000,000 $200,000,000 $250,000,000 $300,000,000 $350,000,000 Ma y - 1 3 Ju n - 1 3 Ju l - 1 3 Au g - 1 3 Se p - 1 3 Oc t - 1 3 Su m m e r T t l No v - 1 3 De c - 1 3 Ja n - 1 4 Fe b - 1 4 Ma r - 1 4 Ap r - 1 4 Wi n t e r T t l Chart 1a: Aggregate Sales (Retail + Restaurant + Lodging) -VV + LH: Summer 2013 and Winter 2013/14 Sales thru Apr-14 Sales thru Apr-13 Sales thru YOY % Variance Copyright (c) 2014 DestiMetrics. All Rights Reserved 2 Town of Vail All-Store Monthly Report SECTION 2 - RETAIL SEGMENT BY NEIGHBORHOOD Summer 2013 and Winter 2013/14 Taxable Sales Vail Village, Lionshead and VV/LH Combined 9.4% 2.3% -3.3% -0.3% -5.8% 16.6% 1.1%0.7% 3.3% 7.7%6.2% 0.0% 41.8% 6.3% -10% 0% 10% 20% 30% 40% 50% $0 $5,000,000 $10,000,000 $15,000,000 $20,000,000 $25,000,000 $30,000,000 Ma y - 1 3 Ju n - 1 3 Ju l - 1 3 Au g - 1 3 Se p - 1 3 Oc t - 1 3 Su m m e r T t l No v - 1 3 De c - 1 3 Ja n - 1 4 Fe b - 1 4 Ma r - 1 4 Ap r - 1 4 Wi n t e r T t l Chart 2c: Lionshead Retail Sales: Summer 2013 and Winter 2013/14 Sales thru Apr-14 Sales thru Apr-13 YOY % Variance 7.8%7.1%7.4%9.6% -1.1% -8.0% 6.5% 12.0%14.0%13.3% 6.3% -1.8% 36.7% 10.0% -15% -10% -5% 0% 5% 10% 15% 20% 25% 30% 35% 40% $0 $10,000,000 $20,000,000 $30,000,000 $40,000,000 $50,000,000 $60,000,000 $70,000,000 $80,000,000 $90,000,000 $100,000,000 Ma y - 1 3 Ju n - 1 3 Ju l - 1 3 Au g - 1 3 Se p - 1 3 Oc t - 1 3 Su m m e r T t l No v - 1 3 De c - 1 3 Ja n - 1 4 Fe b - 1 4 Ma r - 1 4 Ap r - 1 4 Wi n t e r T t l Chart 2a: VV + LH Retail Sales: Summer 2013 and Winter 2013/14 Sales thru Apr-14 Sales thru Apr-13 YOY % Variance 7.3%8.7%10.9%12.7% 0.2% -13.1% 8.1% 17.8%18.2%15.8% 6.4% -2.6% 34.7% 11.6% -20% -10% 0% 10% 20% 30% 40% $0 $10,000,000 $20,000,000 $30,000,000 $40,000,000 $50,000,000 $60,000,000 $70,000,000 Ma y - 1 3 Ju n - 1 3 Ju l - 1 3 Au g - 1 3 Se p - 1 3 Oc t - 1 3 Su m m e r T t l No v - 1 3 De c - 1 3 Ja n - 1 4 Fe b - 1 4 Ma r - 1 4 Ap r - 1 4 Wi n t e r T t l Chart 2b: Vail Village Retail Sales: Summer 2013 and Winter 2013/14 Sales thru Apr-14 Sales thru Apr-13 YOY % Variance Copyright (c) 2014 DestiMetrics. All Rights Reserved 3 Town of Vail All-Store Monthly Report SECTION 3 - RESTAURANT SEGMENT BY NEIGHBORHOOD Summer 2013 and Winter 2013/14 Taxable Sales Vail Village, Lionshead and VV/LH Combined 8.1% -6.3% -11.9%-10.8% 0.8% 67.1% 0.7% 6.7%7.2%10.0%6.6% -9.6% 1.9%2.9% -20% -10% 0% 10% 20% 30% 40% 50% 60% 70% 80% $0 $2,000,000 $4,000,000 $6,000,000 $8,000,000 $10,000,000 $12,000,000 $14,000,000 $16,000,000 $18,000,000 Ma y - 1 3 Ju n - 1 3 Ju l - 1 3 Au g - 1 3 Se p - 1 3 Oc t - 1 3 Su m m e r T t l No v - 1 3 De c - 1 3 Ja n - 1 4 Fe b - 1 4 Ma r - 1 4 Ap r - 1 4 Wi n t e r T t l Chart 3c: Lionshead Restaurant Sales: Summer 2013 and Winter 2013/14 Sales thru Apr-14 Sales thru Apr-13 YOY % Variance 13.4% 0.9% -2.3% 5.8% -2.7% 26.2% 3.9%4.3% 9.9%10.4% 4.2% -3.9% 18.9% 5.9% -10% -5% 0% 5% 10% 15% 20% 25% 30% $0 $10,000,000 $20,000,000 $30,000,000 $40,000,000 $50,000,000 $60,000,000 $70,000,000 $80,000,000 $90,000,000 Ma y - 1 3 Ju n - 1 3 Ju l - 1 3 Au g - 1 3 Se p - 1 3 Oc t - 1 3 Su m m e r T t l No v - 1 3 De c - 1 3 Ja n - 1 4 Fe b - 1 4 Ma r - 1 4 Ap r - 1 4 Wi n t e r T t l Chart 3a: VV + LH Restaurant Sales: Summer 2013 and Winter 2013/14 Sales thru Apr-14 Sales thru Apr-13 YOY % Variance 14.9% 3.2% 0.4% 10.5% -3.9% 17.6% 4.9%3.5% 10.6%10.4% 3.5% -2.4% 24.6% 6.7% -10% -5% 0% 5% 10% 15% 20% 25% 30% $0 $10,000,000 $20,000,000 $30,000,000 $40,000,000 $50,000,000 $60,000,000 $70,000,000 Ma y - 1 3 Ju n - 1 3 Ju l - 1 3 Au g - 1 3 Se p - 1 3 Oc t - 1 3 Su m m e r T t l No v - 1 3 De c - 1 3 Ja n - 1 4 Fe b - 1 4 Ma r - 1 4 Ap r - 1 4 Wi n t e r T t l Chart 3b: Vail Village Restaurant Sales: Summer 2013 and Winter 2013/14 Sales thru Apr-14 Sales thru Apr-13 YOY % Variance Copyright (c) 2014 DestiMetrics. All Rights Reserved 4 Town of Vail All-Store Monthly Report SECTION 4 - LODGING SEGMENT BY NEIGHBORHOOD Summer 2013 and Winter 2013/14 Taxable Sales Vail Village, Lionshead and VV/LH Combined 31.5% 3.6% 9.2%12.5% -4.2% 94.9% 12.1%10.6% 24.0% 11.0%10.9%8.4% 26.2% 14.6% -20% 0% 20% 40% 60% 80% 100% $0 $10,000,000 $20,000,000 $30,000,000 $40,000,000 $50,000,000 $60,000,000 Ma y - 1 3 Ju n - 1 3 Ju l - 1 3 Au g - 1 3 Se p - 1 3 Oc t - 1 3 Su m m e r T t l No v - 1 3 De c - 1 3 Ja n - 1 4 Fe b - 1 4 Ma r - 1 4 Ap r - 1 4 Wi n t e r T t l Chart 4c: Lionshead Lodging Sales: Summer 2013 and Winter 2013/14 Sales thru Apr-14 Sales thru Apr-13 YOY % Variance 23.2% -3.7% 5.2%3.3%4.5% 33.9% 8.2% 3.3% 20.7% 8.4% 4.3% 6.8% 31.0% 12.4% -10% -5% 0% 5% 10% 15% 20% 25% 30% 35% 40% $0 $20,000,000 $40,000,000 $60,000,000 $80,000,000 $100,000,000 $120,000,000 $140,000,000 Ma y - 1 3 Ju n - 1 3 Ju l - 1 3 Au g - 1 3 Se p - 1 3 Oc t - 1 3 Su m m e r T t l No v - 1 3 De c - 1 3 Ja n - 1 4 Fe b - 1 4 Ma r - 1 4 Ap r - 1 4 Wi n t e r T t l Chart 4a: VV + LH Lodging Sales: Summer 2013 and Winter 2013/14 Sales thru Apr-14 Sales thru Apr-13 YOY % Variance 17.1% -8.1% 2.7% -1.3% 9.6% 13.0% 6.0% -0.5% 18.2% 6.6% -0.2% 5.8% 34.3% 10.9% -15% -10% -5% 0% 5% 10% 15% 20% 25% 30% 35% 40% $0 $10,000,000 $20,000,000 $30,000,000 $40,000,000 $50,000,000 $60,000,000 $70,000,000 $80,000,000 $90,000,000 Ma y - 1 3 Ju n - 1 3 Ju l - 1 3 Au g - 1 3 Se p - 1 3 Oc t - 1 3 Su m m e r T t l No v - 1 3 De c - 1 3 Ja n - 1 4 Fe b - 1 4 Ma r - 1 4 Ap r - 1 4 Wi n t e r T t l Chart 4b: Vail Village Lodging Sales: Summer 2013 and Winter 2013/14 Sales thru Apr-14 Sales thru Apr-13 YOY % Variance Copyright (c) 2014 DestiMetrics. All Rights Reserved 5 Town of Vail All-Store Seasonal Report SECTION 5: FIVE YEAR ALL STORE REPORT BY NEIGHBORHOOD AND SEGMENT April 2009 - April 2014 Taxable Sales Vail Village, Lionshead and VV/LH Combined $0 $10,000,000 $20,000,000 $30,000,000 $40,000,000 $50,000,000 $60,000,000 Apr-09 Jul-09 Oct-09 Jan-10 Apr-10 Jul-10 Oct-10 Jan-11 Apr-11 Jul-11 Oct-11 Jan-12 Apr-12 Jul-12 Oct-12 Jan-13 Apr-13 Jul-13 Oct-13 Jan-14 Apr-14 Chart 5b: Vail Village 5 Year Sales by Segment Aggregate 5 Year Sales Retail 5 Year Sales Lodging 5 Year Sales Restaurant 5 Year Sales $0 $5,000,000 $10,000,000 $15,000,000 $20,000,000 $25,000,000 Apr-09 Jul-09 Oct-09 Jan-10 Apr-10 Jul-10 Oct-10 Jan-11 Apr-11 Jul-11 Oct-11 Jan-12 Apr-12 Jul-12 Oct-12 Jan-13 Apr-13 Jul-13 Oct-13 Jan-14 Apr-14 Chart 5c: Lionshead 5 Year Sales by Segment Aggregate 5 Year Sales Retail 5 Year Sales Lodging 5 Year Sales Restaurant 5 Year Sales $0 $10,000,000 $20,000,000 $30,000,000 $40,000,000 $50,000,000 $60,000,000 $70,000,000 $80,000,000 Apr-09 Jul-09 Oct-09 Jan-10 Apr-10 Jul-10 Oct-10 Jan-11 Apr-11 Jul-11 Oct-11 Jan-12 Apr-12 Jul-12 Oct-12 Jan-13 Apr-13 Jul-13 Oct-13 Jan-14 Apr-14 Chart 5a: VV + LH 5 Year Sales by Segment Aggregate 5 Year Sales Retail 5 Year Sales Lodging 5 Year Sales Restaurant 5 Year Sales Copyright (c) 2014 DestiMetrics. All Rights Reserved 6 Town of Vail Total Taxable Sales Destination Comparative Seasonal Report SECTION 6 - VAIL TAXABLE SALES vs INDIVIDUAL COMPETITIVE DESTINATIONS - AGGREGATE Summer 2007 to 2013 and Winter 2006/07 to 2013/14 Absolute Values and Indexing -20% -10% 0% 10% 20% 30% 40% Summer 2007 Summer 08 vs 07 Summer 09 vs 07 Summer 10 vs 07 Summer 11 vs 07 Summer 12 vs 07 Summer 13 vs 07 % V a r i a n c e v s S u m m e r 2 0 0 7 B e n c h m a r k Chart 6b: All Vail and Competitive Destinations taxable summer sales indexed to 2007 Summer 2007 -2013 vs Summer 2007 Benchmark VAIL Summer Index Aspen Summer Index Breckenridge Summer Index Steamboat Springs $0 $50,000,000 $100,000,000 $150,000,000 $200,000,000 $250,000,000 $300,000,000 $350,000,000 $400,000,000 $450,000,000 Summer 07 Summer 08 Summer 09 Summer 10 Summer 11 Summer 12 Summer 13 Winter 06/07 Winter 07/08 Winter 08/09 Winter 09/10 Winter 10/11 Winter 11/12 Winter 12/13 Winter 13/14 To t a l S a l e s b y D e s t i n a t i o n & S e a s o n Chart 6a: All Vail total taxable sales versus Competitive Destination total taxable sales Seasonal Totals Summer 2007 to 2013 and Winter 2006/07 to 2013/14 VAIL Aggregate Aspen Aggregate Breckenridge Aggregate Steamboat Springs Aggregate W -20% -15% -10% -5% 0% 5% 10% 15% 20% 25% 30% 35% Winter 06/07 Winter 07/08 vs 06/07 Winter 08/09 vs 06/07 Winter 09/10 vs 06/07 Winter 10/11 vs 06/07 Winter 11/12 vs 06/07 Winter 12/13 vs 06/07 Winter 13/14 vs 06/07 % V a r i a n c e v s W i n t e r 2 0 0 6 / 0 7 B e n c h m a r k Chart 6c: All Vail and Competitive Destinations taxable winter sales indexed to 2006/07 Winter 2007/08 -2013/14 vs Winter 2006/07 Benchmark VAIL Winter Index Aspen Winter Index Breckenridge Winter Index Steamboat Springs Winter Index Copyright (c) 2014 DestiMetrics. 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