HomeMy WebLinkAbout2. Event Liasion Update 090314 FinalEvent Liaison Update
Upcoming Events
1 Town of Vail | CSE | 9/3/2014
Event Dates
Oktoberfest 9/5-9/7 & 9/12-9/14
Vail’s Top Shelf Harvest 9/27
Oktoberfest: September 5-7 (LH) & 12-14 (Vail)
Highline
2 Town of Vail | CSE | 9/3/2014
Tier: 1
Funded: $42,500
Days out: 2
Notes:
•Press release #1 distributed 8/21 – 4x total press releases
•Rack cards, posters distributed around town
•Coverage in Town of Vail email blast
•Website is up and has strong branding
•Facebook page is updated frequently
Vail’s Top Shelf Harvest: September 27
Eagle Valley Events
3 Town of Vail | CSE | 9/3/2014
Tier: 2
Funded: $20,000
Days out: 24
Notes:
Website - Planned to be live by 9/3
Marketing/creative:
•Poster set in LH village 8/28 in anticipation of Labor Day weekend.
•Vail Daily & Weekly print & digital ad buy package
•Social Media: Facebook - daily posts
•Vail Daily: 16 ad placements (2x weekly daily + 1x weekly paper)
•TV8: 4 Good morning Vail segments
PR:
•KBCO Radio : VIP Raffle Giveaway package
•Reign Magazine: Print ad & digital campaign-Exclusive email blast goes 9/2.
•Flights2luxury.com: Denver’s Premiere Red Carpet Hangar Event -- Reign mag
inserted in all guest bags http://www.flighttoluxury.com
•Colorado & Company: Magazine show thru 9 News Denver.
•Reached out to 40 Colorado bloggers
Cross Promotion:
•Vail Valley Theater Co for entertainment. They will provide flappers, concession girls,
greeters in costume (in discussion)