HomeMy WebLinkAbout2015 Att A CSE Special Event Rating CriteriaTOV/CSE 2015 RFP: Special Event Rating Criteria ATTACHMENT A
Attachment A
SPECIAL EVENT RATING CRITERIA
Criteria Rating
Potential To:
Increase Room Nights
Out of Region Guests (50%) 0-10
Regional Destination Guests (32%) 0-5
International Guests (3%) 0-5
Drive Group Business 0-5
Increase Sales Tax Revenue 0-10
Timing Optimize calendar - "the right events at the right
time" 0-5
Demographic Fit Optimize visitor mix (age, income, demographic
targets per VLMD research data) 0-10
Growth
Continues to evolve by delivering fresh content,
enhanced experience 0-5
Builds a sense of community 0-5
Promotes an atmosphere of vitality, fun and
celebration 0-5
Brand Fit Supports the Vail brand Message 0-10
Marketing
Strength
Media Exposure 0-10
Potential to Leverage funding w/Sponsorships 0-5
Producer
Qualifications Quality, local knowledge and resources to sustain
the event 0-10
Maximum Score 100