HomeMy WebLinkAbout2015 Att C Marketing Checklist RvsdTOV/CSE 2015 RFP: Marketing Checklist Attachment C
Attachment C - Marketing Checklist
Submit to Town of Vail Event Liaison Consultant. Laura Waniuk - lwaniuk@vailgov.com, 970-477-3417
Event Name:
Event Start Date:
Event Date Span, if applicable:
Event Tier: (as designated in your agreement)
0
Item Marketing Action Item # of Days to Event Deadline Tier Requirement Notes
1
Event Producer and/or Marketing Coordinator agrees to attend
the Vail Brand Summit 04/17/14 A, B, C, IV
2
Producer to provide marketing liaison representative contact
infomation for CSE/ VLMDAC contacts (Name, Email, Phone)signing 01/00/00
A, B, C, IV
3
TOV CSE Event Liaison provides producer brand briefing/mtg
and producer demonstrates an understanding of Vail Brand
Guidelines
90 #NUM!
A, B, C, IV
4
Producer to provide event brand creative strategy - basic look
and feel of creative materials 90 #NUM!
A, B, C, IV
5
Producer provides event synopsis, communications plan and
press release for approval.45 #NUM!
B
6
Producer provides detailed event marketing budget, event
marketing strategies for target market and channels, marketing
goals and creative strategies
30 #NUM!
A, B, C, IV
7
Appropriate calendar communication and integration, includes
welcome center, bus shelters, vail.com, vaildaily.com, vail-
calendar.com, vailgov.com, etc, ToV, Vail Mountain ticket sales,
create FAQ sheet
30 #NUM!
A, B, C, IV
8
Producer to provide community engagement plan and
integration, may include merchant meetings and promotions,
welcome center briefing, rack cards and other outreach
21 #NUM!
B
Please complete cells in yellow to auto-populate dates.
Agreement Signed Date: MM/DD/YYYY
Event Start Date: MM/DD/YYYY
Number of days between contract signing & event:
0
The Marketing Checklist is designed to facilitate communication prior to execution. Dates listed below provide sufficient lead time if changes are requested. Completion of items is strongly
suggested as part of CSE funding agreements. TOV Event Liaison reserves the right to review all marketing materials.
Please complete cells in yellow.