HomeMy WebLinkAbout2015 Att E Tier Definitions and Survey ResponsibilitiesTOV/CSE Attachment E Page 1
CSE Revised Event Tier Explanation
Goal: Deliver a diverse calendar of events in the Town of Vail
Funding Payments: All Tier A, B or C events funded at $10,000 and under will receive their
allocation in a single payment. All events funded at $10,001 and over will receive their funding in
three equal disbursements as follows:
1. Return of a signed agreement outlining conditions of the funding and expected deliverables.
2. Submittal of a complete Special Event Permit Application (if applicable) and proof of
compliance with all marketing checklist requirements.
3. Approval by the CSE of the post-event recap report.
Events receiving public funding allocated by the CSE will be categorized into one of four tiers as
follows:
CSE Tier A
• Established Signature or Iconic events that take place over multiple days and/or weeks
• Drive overnight visitation
• Promoted by and delivering local, regional, national and international media exposure
• Many of these events receive their funding from the Town Council, Tier I “Vail Brand Events.”
• Post event review and evaluation will be overseen by the CSE
• Survey data is required, but will be contracted by the event producer
CSE Tier B
• Newer events, participatory sporting events and/or large scale ambient events which support
the CSE’s criteria for promoting economic vitality and/or driving overnight and destination
visitation
• Primarily local and regional media exposure, may attract some national exposure or
sponsorships
• CSE provides event survey data collection and analysis services.
CSE Tier C
• Ambient events which contribute to a sense of community, vitality and fun; enhance the guest
experience
• Primarily local media exposure
• Event survey data results not required
CSE Tier IV: Life Long Learning Category
• Promote life long learning and/or health and well-being, and contribute to a balanced
community
• Shall be recommended to CSE through TOV channels
• Potential for local, regional, national and international media exposure
• Event survey requirement will be determined based on scale of funding and event attendance
potential
• Funding disbursement schedule will be determined based on programming and amount of
funding received.