HomeMy WebLinkAbout4.d. RRC Charts for Council mtg on 3-4-20142012/13
TOV
Event
Research:
Selected
Key
Metrics
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$1,000,000
$2,000,000
$3,000,000
$4,000,000
$5,000,000
$6,000,000
$7,000,000
$8,000,000
$9,000,000
$10,000,000
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Estimated direct economic impact to TOV
Farmers Market $13.1M
Overall average=$2.0 million
$144 $142 $178 $216
$125
$192 $162
$95
$264
$322
$177 $161 $179
$118 $113 $100
$175
$116
$235
$291
$413
$185
$479
$176
$271 $242
$178
$0
$50$100$150$200
$250$300$350
$400
$450$500
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Total amount you will spend today and tonight in TOV*Mean
*TOV full-time and seasonal residents: spending during the event timeframe only.
Overall average=$178
60%53%
89%
49%51%
83%
47%
27%
46%40%47%40%
57%
81%
63%
34%
77%
30%40%35%38%47%49%39%
70%
18%
49%
8%
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16%11%
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6%
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1%
11%
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7%
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21%
19%
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5%4%21%
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16%
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10%18%
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Visitor type
Overnight visitor to the region Day visitor to Vail Seasonal resident of Vail Valley Full-time downvalley resident Full-time resident of Town of Vail
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$140,000
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Median annual household income (interpolated)
Overall median=$104,000
4.9
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v
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N
K
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a
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Va
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k
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!
Au
t
o
m
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C
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Wh
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m
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Av
e
r
a
g
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I
m
p
o
r
t
a
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c
e
(0
=
N
o
n
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/
5
=
H
a
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f
m
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a
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/
1
0
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M
y
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l
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re
a
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f
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)
How important was this event in your decision to visit Vail this trip? (TOV full -time residents excluded)
Overall average=6.5
8.8 9.2 8.8
8.1 8.6 9.1 9.2
8.4 8.9
7.7 7.6
8.8 8.6 8.6
7.7 8.2
9.2
6.6
7.7
8.8 9.0 9.3
8.2
9.4
8.6
0
1
2
3
4
5
6
7
8
9
10
Fa
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M
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t
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v
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(0
=
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t
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l
l
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k
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/
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u
t
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/
1
0
=
E
x
t
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m
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l
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l
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k
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)
Likelihood of recommending this event to a friend or family member
Overall average=8.6
75,000
35,000
15,700 18,000
40,000
13,000
8,000
30,000
18,000
5,000
12,000 13,000 10,000
4,000 8,000 10,500
3,500 8,000
2,400 6,000
900 2,400 950 1,400 350 550 1,320 1,000 1,000 900
11,529
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
Fa
r
m
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s
M
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A
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w
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s
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!
V
a
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Co
l
o
r
a
d
o
G
r
a
n
d
Th
e
A
m
e
r
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c
a
C
u
p
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v
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W
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l
S
u
m
m
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t
PI
N
K
V
a
i
l
Va
i
l
R
o
c
k
s
!
Au
t
o
m
o
t
i
v
e
C
l
a
s
s
i
c
Wh
i
t
e
w
a
t
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r
P
a
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k
K
a
y
a
k
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m
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s
OV
E
R
A
L
L
-
A
L
L
EV
E
N
T
S
At
t
e
n
d
a
n
c
e
Attendee-Days
RRC estimated attendee-days
Overall average=11,529