HomeMy WebLinkAboutVail Taxable Sales Report thru 2014-07-31Destination: Vail
Report Period: Taxable sales through July 2014
a) Vail Village/Lionshead Combined Performance
Taxable sales
May - July 14
Taxable sales
May - July 13
%
Difference
$14,839,775 $13,329,025 11.3%
$21,916,225 $20,422,225 7.3%
$17,732,500 $14,821,225 19.6%
$54,488,500 $48,572,475 12.2%
b) Retail Segment Performance, by Neighborhood
Taxable sales
May - July 14
Taxable sales
May - July 13
%
Difference
$11,665,500 $10,361,425 12.6%
$3,174,275 $2,967,600 7.0%
$14,839,775 $13,329,025 11.3%
c) Restaurant Segment Performance, by Neighborhood
Taxable sales
May - July 14
Taxable sales
May - July 13
%
Difference
$16,701,275 $15,955,075 4.7%
$5,214,950 $4,467,150 16.7%
$21,916,225 $20,422,225 7.3%
d) Lodging Segment Performance, by Neighborhood
Taxable sales
May - July 14
Taxable sales
May - July 13
%
Difference
$10,892,700 $8,979,225 21.3%
$6,839,800 $5,842,000 17.1%
$17,732,500 $14,821,225 19.6%Lodging Sales in Vail Village + Lionshead
DESCRIPTION OF REPORT: The Vail Taxable Sales Report is a monthly ("Foundation") and seasonal ("Seasonal") report of taxable sales in Vail
Village and Lionshead neighborhoods of Vail, tracking consumer spend at Retail, Restaurant and Lodging businesses in both locations
("neighborhoods") and in aggregate. The report is based on financial data provided by the town(s) included in the report. Details follow:
FOUNDATION REPORT: The foundation report is a monthly report comprised of 4 sections focusing on Vail Village and Lionshead
neighborhood data, and conveying (a) Retail, Restaurant and Lodging sales by segment and in aggregate, (b) Retail sales by neighborhood and
in aggregate, (c) Restaurant sales by neighborhood and in aggregate, and (d) Lodging sales by neighborhood and in aggregate. All data are
derived from Town of Vail taxable sales reports and are as-of the most recent date for which data are available.
SEASONAL REPORT: The seasonal report is produced 2 times annually, in approximately July and January (data-dependent) and is an
expansion of the Foundation Report described above. The seasonal report is intended to provide the client with competitive information
both within Vail and with Vail's competitive set for the Summer (May - October) and Winter (November - April) seasons. In addition to the
Foundation data, the Seasonal Report includes a comparison of newer stores (in operation for at least 13 month and no longer than 36
months, aka "13-36 Month Store") and established stores' (in operation for 37 or more months, aka "37+ Month Store") performance, as
well as a comparative analysis of All Vail Neighborhood aggregate sales versus the same data from Aspen, Breckenridge and Steamboat
Springs.
TOWN OF VAIL TAXABLE SALES REPORT
Retail Sales in Vail Village + Lionshead
Lodging Sales in Vail Village + Lionshead
Restaurant Sales in Vail Village + Lionshead
Total Retail/Restaurant/Lodging Sales in Vail Village + Lionshead
Lodging Sales in Vail Village
Lodging Sales in Lionshead
Restaurant Sales in Vail Village + Lionshead
Restaurant Sales in Lionshead
Restaurant Sales in Vail Village
Retail Sales in Lionshead
Retail Sales in Vail Village
Retail Sales in Vail Village + Lionshead
Copyright (c) 2014 DestiMetrics. All Rights Reserved 1
Town of Vail All-Store Monthly Report
SECTION 1 - SEASONAL CHARTS BY SEGMENT - VAIL VILLAGE + LIONSHEAD NEIGHBORHOODS
Winter 2013/14 and Summer 2014 Taxable Sales
Retail, Restaurant and Lodging Segments + Aggregate
12.0%14.0%13.3%
6.3%
-1.8%
36.7%
10.0%10.5%
16.0%
9.4%11.3%
-5%
0%
5%
10%
15%
20%
25%
30%
35%
40%
$0
$10,000,000
$20,000,000
$30,000,000
$40,000,000
$50,000,000
$60,000,000
$70,000,000
$80,000,000
$90,000,000
$100,000,000
No
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Chart 1b: Retail Sales -VV + LH: Winter 2013/14 and Summer 2014
Sales thru Jul-14 Sales thru Jul-13 YOY % Variance
4.3%
9.9%10.4%
4.2%
-3.9%
18.9%
5.9%
2.1%
8.4%7.9%7.3%
-10%
-5%
0%
5%
10%
15%
20%
25%
$0
$10,000,000
$20,000,000
$30,000,000
$40,000,000
$50,000,000
$60,000,000
$70,000,000
$80,000,000
$90,000,000
No
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Chart 1c: Restaurant Sales -VV + LH: Winter 2013/14 and Summer 2014
Sales thru Jul-14 Sales thru Jul-13 YOY % Variance
3.3%
20.7%
8.4%
4.3%
6.8%
31.0%
12.4%
17.2%
28.9%
15.4%
19.6%
0%
5%
10%
15%
20%
25%
30%
35%
$0
$20,000,000
$40,000,000
$60,000,000
$80,000,000
$100,000,000
$120,000,000
$140,000,000
No
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Chart 1d: Lodging Sales -VV + LH: Winter 2013/14 and Summer 2014
Sales thru Jul-14 Sales thru Jul-13 YOY % Variance
6.4%
15.7%
10.3%
4.8%
1.4%
28.1%
9.9%8.4%
16.5%
10.7%12.2%
0%
5%
10%
15%
20%
25%
30%
$0
$50,000,000
$100,000,000
$150,000,000
$200,000,000
$250,000,000
$300,000,000
$350,000,000
No
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Chart 1a: Aggregate Sales (Retail + Restaurant + Lodging) -VV + LH: Winter 2013/14 and Summer 2014
Sales thru Jul-14 Sales thru Jul-13 Sales thru YOY % Variance
Copyright (c) 2014 DestiMetrics. All Rights Reserved 2
Town of Vail All-Store Monthly Report
SECTION 2 - RETAIL SEGMENT BY NEIGHBORHOOD
Winter 2013/14 and Summer 2014 Taxable Sales
Vail Village, Lionshead and VV/LH Combined
0.7%3.3%
7.7%6.2%
0.0%
41.8%
6.3%
-9.4%
5.2%
10.2%
7.0%
-20%
-10%
0%
10%
20%
30%
40%
50%
$0
$5,000,000
$10,000,000
$15,000,000
$20,000,000
$25,000,000
$30,000,000
No
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Chart 2c: Lionshead Retail Sales: Winter 2013/14 and Summer 2014
Sales thru Jul-14 Sales thru Jul-13 YOY % Variance
12.0%14.0%13.3%
6.3%
-1.8%
36.7%
10.0%10.5%
16.0%
9.4%11.3%
-5%
0%
5%
10%
15%
20%
25%
30%
35%
40%
$0
$10,000,000
$20,000,000
$30,000,000
$40,000,000
$50,000,000
$60,000,000
$70,000,000
$80,000,000
$90,000,000
$100,000,000
No
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Chart 2a: VV + LH Retail Sales: Winter 2013/14 and Summer 2014
Sales thru Jul-14 Sales thru Jul-13 YOY % Variance
17.8%18.2%
15.8%
6.4%
-2.6%
34.7%
11.6%
15.6%
19.4%
9.2%
12.6%
-5%
0%
5%
10%
15%
20%
25%
30%
35%
40%
$0
$10,000,000
$20,000,000
$30,000,000
$40,000,000
$50,000,000
$60,000,000
$70,000,000
No
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Chart 2b: Vail Village Retail Sales: Winter 2013/14 and Summer 2014
Sales thru Jul-14 Sales thru Jul-13 YOY % Variance
Copyright (c) 2014 DestiMetrics. All Rights Reserved 3
Town of Vail All-Store Monthly Report
SECTION 3 - RESTAURANT SEGMENT BY NEIGHBORHOOD
Winter 2013/14 and Summer 2014 Taxable Sales
Vail Village, Lionshead and VV/LH Combined
6.7%7.2%
10.0%
6.6%
-9.6%
1.9%2.9%
-3.4%
15.1%
23.5%
16.7%
-15%
-10%
-5%
0%
5%
10%
15%
20%
25%
30%
$0
$2,000,000
$4,000,000
$6,000,000
$8,000,000
$10,000,000
$12,000,000
$14,000,000
$16,000,000
$18,000,000
No
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Chart 3c: Lionshead Restaurant Sales: Winter 2013/14 and Summer 2014
Sales thru Jul-14 Sales thru Jul-13 YOY % Variance
4.3%
9.9%10.4%
4.2%
-3.9%
18.9%
5.9%
2.1%
8.4%7.9%7.3%
-10%
-5%
0%
5%
10%
15%
20%
25%
$0
$10,000,000
$20,000,000
$30,000,000
$40,000,000
$50,000,000
$60,000,000
$70,000,000
$80,000,000
$90,000,000
No
v
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Chart 3a: VV + LH Restaurant Sales: Winter 2013/14 and Summer 2014
Sales thru Jul-14 Sales thru Jul-13 YOY % Variance
3.5%
10.6%10.4%
3.5%
-2.4%
24.6%
6.7%
3.9%
6.4%
3.9%4.7%
-5%
0%
5%
10%
15%
20%
25%
30%
$0
$10,000,000
$20,000,000
$30,000,000
$40,000,000
$50,000,000
$60,000,000
$70,000,000
No
v
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De
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Chart 3b: Vail Village Restaurant Sales: Winter 2013/14 and Summer 2014
Sales thru Jul-14 Sales thru Jul-13 YOY % Variance
Copyright (c) 2014 DestiMetrics. All Rights Reserved 4
Town of Vail All-Store Monthly Report
SECTION 4 - LODGING SEGMENT BY NEIGHBORHOOD
Winter 2013/14 and Summer 2014 Taxable Sales
Vail Village, Lionshead and VV/LH Combined
10.6%
24.0%
11.0%10.9%
8.4%
26.2%
14.6%
5.0%
29.4%
12.9%
17.1%
0%
5%
10%
15%
20%
25%
30%
35%
$0
$10,000,000
$20,000,000
$30,000,000
$40,000,000
$50,000,000
$60,000,000
No
v
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Chart 4c: Lionshead Lodging Sales: Winter 2013/14 and Summer 2014
Sales thru Jul-14 Sales thru Jul-13 YOY % Variance
3.3%
20.7%
8.4%
4.3%
6.8%
31.0%
12.4%
17.2%
28.9%
15.4%
19.6%
0%
5%
10%
15%
20%
25%
30%
35%
$0
$20,000,000
$40,000,000
$60,000,000
$80,000,000
$100,000,000
$120,000,000
$140,000,000
No
v
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Ja
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Chart 4a: VV + LH Lodging Sales: Winter 2013/14 and Summer 2014
Sales thru Jul-14 Sales thru Jul-13 YOY % Variance
-0.5%
18.2%
6.6%
-0.2%
5.8%
34.3%
10.9%
26.4%
28.6%
16.9%
21.3%
-5%
0%
5%
10%
15%
20%
25%
30%
35%
40%
$0
$10,000,000
$20,000,000
$30,000,000
$40,000,000
$50,000,000
$60,000,000
$70,000,000
$80,000,000
$90,000,000
No
v
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Chart 4b: Vail Village Lodging Sales: Winter 2013/14 and Summer 2014
Sales thru Jul-14 Sales thru Jul-13 YOY % Variance
Copyright (c) 2014 DestiMetrics. All Rights Reserved 5
Town of Vail All-Store Seasonal Report
SECTION 5: FIVE YEAR ALL STORE REPORT BY NEIGHBORHOOD AND SEGMENT
July 2009 - July 2014 Taxable Sales
Vail Village, Lionshead and VV/LH Combined
$0
$10,000,000
$20,000,000
$30,000,000
$40,000,000
$50,000,000
$60,000,000
Jul-09 Oct-09 Jan-10 Apr-10 Jul-10 Oct-10 Jan-11 Apr-11 Jul-11 Oct-11 Jan-12 Apr-12 Jul-12 Oct-12 Jan-13 Apr-13 Jul-13 Oct-13 Jan-14 Apr-14 Jul-14
Chart 5b: Vail Village 5 Year Sales by Segment
Aggregate 5 Year Sales
Retail 5 Year Sales
Lodging 5 Year Sales
Restaurant 5 Year Sales
$0
$5,000,000
$10,000,000
$15,000,000
$20,000,000
$25,000,000
Jul-09 Oct-09 Jan-10 Apr-10 Jul-10 Oct-10 Jan-11 Apr-11 Jul-11 Oct-11 Jan-12 Apr-12 Jul-12 Oct-12 Jan-13 Apr-13 Jul-13 Oct-13 Jan-14 Apr-14 Jul-14
Chart 5c: Lionshead 5 Year Sales by SegmentAggregate 5 Year Sales
Retail 5 Year Sales
Lodging 5 Year Sales
Restaurant 5 Year Sales
$0
$10,000,000
$20,000,000
$30,000,000
$40,000,000
$50,000,000
$60,000,000
$70,000,000
$80,000,000
Jul-09 Oct-09 Jan-10 Apr-10 Jul-10 Oct-10 Jan-11 Apr-11 Jul-11 Oct-11 Jan-12 Apr-12 Jul-12 Oct-12 Jan-13 Apr-13 Jul-13 Oct-13 Jan-14 Apr-14 Jul-14
Chart 5a: VV + LH 5 Year Sales by Segment
Aggregate 5 Year Sales
Retail 5 Year Sales
Lodging 5 Year Sales
Restaurant 5 Year Sales
Copyright (c) 2014 DestiMetrics. All Rights Reserved 6