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|
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|
11
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5
/
2
0
1
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L
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:
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r
v
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:
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2
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3
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8
%
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3-
5
N
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3
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3
%
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5
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m
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4
%
•
D
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:
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d
4
9
%
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c
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.
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d
d
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g
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w
m
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R
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t
W
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k
p
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t
:
•
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–
5
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5
0
%
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3
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t
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n
s
–
3
4
.
3
%
•
4
o
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2
%
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d
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•
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s
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9
3
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3
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•
No
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5
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7
%
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k
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w
n
-
1
%
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t
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(
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*
11
GR
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7
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|
CS
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C
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|
11
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5
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2
0
1
4
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h
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p
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:
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.
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O
t
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FY14 Restaurant Week Budget Spend and Estimate to Date 10/1/2014
Actual Proposed Variance
FY2014 FY2014 FY14 v. FY13
Event Income
COMMUNITY SUPPORT
CSE 14,000.00 14,000.00 0.00
BCRC/BC Marketing 14,000.00 14,000.00 0.00
TOTAL INCOME 28,000.00 28,000.00 0.00
Event Costs
DIRECT COSTS
Brand and Print Creative Development
Logo (Development)300.00 200.00 (100.00)
Post Cards (Development)200.00 200.00 0.00
Check Presenters (Development)200.00 200.00 0.00
Posters (Development)300.00 200.00 (100.00)
Ads (Development)400.00 200.00 (200.00)
Digital (Development)0.00 150.00 150.00
Creative Project Management 0.00 200.00 200.00
Total: 1,400.00 1,350.00 (50.00)
Collateral Production
Post Cards (uprint.com)372.75 600.00 227.25
Posters (uprint.com)197.47 300.00 102.53
Coasters 345.38 500.00 154.62
Check Presenters 170.92 0.00 (170.92)
Shipping & Tax 113.02 0.00 (113.02)
Total: 1,199.54 1,400.00 200.46
Website
Design 4,500.00 4,500.00 0.00
Participant Form 800.00 0.00 (800.00)
Upkeep 300.00 400.00 100.00
Hosting 500.00 200.00 (300.00)
Domain Registrations/Redirects 0.00 50.00 50.00
Total: 6,100.00 5,150.00 (950.00)
Media Buys
Digital - 5280 (HTML eblasts)1,250.00 1,250.00 0.00
Digital - Westword (HTML eblasts)600.00 750.00 150.00
Digital - Facebook (text ads)750.00 500.00 (250.00)
Paper - Vail Daily 4,775.40 5,250.00 474.60
Paper - Summit Daily (1/2 Page 4C) 1,786.68 2,500.00 713.32
Paper - Aspen Times (1/2 Page 4C) 1,910.16 1,000.00 (910.16)
Paper - Sneak Peak (1/2 Page 4C)0.00 1,000.00 1,000.00
Paper - Vail Weekly (1/2 Page 4C)450.00 450.00 0.00
Radio - Front Range (:10 & :15)2,448.00 2,500.00 52.00
Radio - Local (KZYR,KSKE,KYSL)996.50 1,000.00 3.50
Total: 14,966.74 16,200.00 1,233.26
Event Management & Admin Cost
Social Media Management 3,500.00 1,000.00 (2,500.00)
Event Coordination/Management 550.00 2,500.00 1,950.00
Miscellaneous Costs (Mileage, Postage, etc) 289.00 400.00 111.00
Total: 4,339.00 3,900.00 (439.00)
TOTAL DIRECT COSTS 28,005.28 28,000.00 (5.28)
Vail Restaurant Week 2014; Summary Report
Prepared by Mackenzie Abely, 10/27/2014
Restaurants participating in Vail Restaurant Week were asked to provide year-over-year
sales statistics by means of a survey. Complete year-over-year sales data was provided by
six of the thirty-four participating Vail restaurants. Based on this sample of six restaurants,
complete year-over-year data is summarized in Table 1 below. The reporting period
evaluated was Vail Restaurant Week 2014 (September 26-October 5), as compared to the
corresponding period in 2013 (September 27-October 6).
As shown in Table 1, on a year-over-year basis, substantial increases were recorded in
both average dollar volume per restaurant (up 23 percent) and guest counts (up 49
percent) for total meals served.
Table 1
Average Sales and Guest Counts per Participating Restaurant: Vail Restaurant Week
2013 vs. 2014
(Data based on six restaurants participating in Vail Restaurant Week in 2014)
Measure Year Total
Average Sales per Restaurant 2013 $58,092.34
2014 $71,646.74
% Change 23%
Average Guest Count per Restaurant 2013 1,354
2014 2,021
% Change 49%
I calculated average “per-restaurant” sales and guest counts, then extrapolated the averages
to all 34 Vail restaurants that participated in Restaurant Week, assuming that reporting and
non-reporting restaurants had similar average per-restaurant performance. This resulted in
projected aggregate sales statistics across the 34 participating restaurants during Restaurant
Week. As shown in Table 2, based on this methodology, it is project that during the 2014 Vail
Restaurant Week period, the 34 participating Vail restaurants generated approximately $2.4
million in sales and served approximately 68,714 guests.
Table 2
Projected Total Sales and Guest Counts during Restaurant Week 2014 at
Participating Vail Restaurants
(Results are projected to all 34 Vail restaurants participating in Vail Restaurant
Week) (Extrapolations are derived from data provided by 6 participating Vail
restaurants)
Avg. per Restaurant
(based on 6 responses)
Total: Projected to 34
Participating
Restaurants
2014 Sales $71,646.74 $2,435,989.16
2014 Guest Count 2,021 68,714
Vail Beaver Creek Restaurant Week Survey Card Findings
105 Survey Cards Collected
Demographic breakdown
VV Vail Valley (Eagle to East Vail) = 30 = 28.6%
OS Out of State = 21 = 20%
FR Front Range = 16 = 15.2%
CO Colorado, other = 5 = 4.8%
Unknown = 33 = 31.4%
How did you hear about Restaurant Week?
OL, Online = 22 = 21%
NP, Newspaper = 28 = 26.7%
CON, Concierge = 13 = 12.4%
WM, Word of Mouth = 20 = 19%
Other = 22 = 21%
How many Restaurant Week Participants did you visit?
1 Location Visit = 53 = 50.5%
2‐3 Visits = 36 = 34.3%
4 or more* = 16 = 15.2%
*many/serveral defined 4 or more
Diners who ordered at $20.14 Special
No = 6 = 5.7%
Yes = 98 = 93.3%
Unknown = 1 = 1%
% of Guests who stayed in a Vail Valley Lodge
No = 58 = 55.2%
Yes = 46 = 43.8%
Unknown = 1 = 1%
Number of Nights Stayed
0 nights = 40 = 38.1%
1‐2 nights = 25 = 23.8%
3‐5 nights = 14 = 13.3%
5 or more Nights = 12 = 11.4%
Internet Marketing Report: DAA
Twitter and Facebook
Prepared for diningataltitude.com
diningataltitude.com
Table Of Contents
Analytics Summary 3
Analytics Summary 5
Analytics Detail 6
Analytics Detail 10
Analytics Detail 14
Analytics Detail 15
Analytics Detail 19
Social: Facebook 22
Social: Twitter 24
diningataltitude.com
Analytics Summary
Google Analytics
8/24/2014 - 10/7/2014
Excluding paid search
2000
1500
1000
500
8/24 8/26 8/28 8/30 9/1 9/3 9/5 9/7 9/9 9/11 9/13 9/15 9/17 9/19 9/21 9/23 9/25 9/27 9/29 10/1 10/3 10/5 10/7
5050 6565 4242 5656 7979 107107 7878 8080 146146 178178 107107 207207 298298 336336 258258
654654
467467
10931093
765765 706706 812812 785785
367367
9898
Search (42.9%)
Ref. (31.5%)Direct (25.6%)14,429 Visits
42,666 Page Views
70.85% Bounce Rate
2.96 Pages/Visit
2:15 Time on Site
4,540 Site Referrals
TOP REFERRERS %VISITS
vail.com 47.2%2,141
visitvailvalley.com 11.5%520
beavercreek.com 6.6%300
m.vail.com 4.6%209
kdvr.com 2.7%121
6,190 Search Referrals
TOP KEYWORDS %VISITS
(not provided)83.9%5,194
vail restaurant week 3.1%190
dining at altitude 2.0%122
diningataltitude.com 1.1%69
vail restaurant week 2014 0.9%56
TOP SEARCH ENGINES %VISITS
google 86.1%5,327
yahoo 6.6%407
Page 3 of 24
diningataltitude.com
Analytics Summary
(continued)
TOP SEARCH ENGINES %VISITS
bing 6.4%396
comcast 0.4%27
aol 0.4%24
Page 4 of 24
diningataltitude.com
Analytics Summary
Engagement Summary for diningataltitude.com
8/24/2014 - 10/7/2014
42,666 Total Page Views
3000
2250
1500
750
8/24 8/26 8/28 8/30 9/1 9/3 9/5 9/7 9/9 9/11 9/13 9/15 9/17 9/19 9/21 9/23 9/25 9/27 9/29 10/1 10/3 10/5 10/7
311311 323323 236236 341341 551551 568568 467467 434434
10371037 11671167
632632
310310
934934 833833 10341034
778778
17001700
11761176
15761576
24892489
20052005 20962096 19531953 18991899
854854
139139
2.96 Average Pages/Visit
20
15
10
5
8/24 8/26 8/28 8/30 9/1 9/3 9/5 9/7 9/9 9/11 9/13 9/15 9/17 9/19 9/21 9/23 9/25 9/27 9/29 10/1 10/3 10/5 10/7
6.226.22 4.974.97
9.179.17
5.625.62 6.096.09 6.976.97
5.315.31 5.995.99
9.069.06
5.435.43
7.637.63 8.588.58
3.953.95 4.094.09
2.492.49 2.822.82 3.673.67 2.602.60 2.232.23 2.282.28 2.402.40 2.612.61 2.102.10 2.282.28 1.421.42
70.85% Average Bounce Rate
400%
300%
200%
100%
8/24 8/26 8/28 8/30 9/1 9/3 9/5 9/7 9/9 9/11 9/13 9/15 9/17 9/19 9/21 9/23 9/25 9/27 9/29 10/1 10/3 10/5 10/7
38%38%49%49%45%45%41%41%56%56%38%38%35%35%34%34%38%38%37%37%
69%69%62%62%73%73%72%72%71%71%75%75%75%75%78%78%73%73%76%76%78%78%73%73%84%84%
2:15 Average Time on Site
500
375
250
125
8/24 8/26 8/28 8/30 9/1 9/3 9/5 9/7 9/9 9/11 9/13 9/15 9/17 9/19 9/21 9/23 9/25 9/27 9/29 10/1 10/3 10/5 10/7
227227
185185
319319
225225 208208
153153
238238 213213 224224
458458
280280
394394
335335
447447
363363
163163
112112
179179
120120 110110 121121 117117 109109 9999 114114 123123 111111 108108
3838
Page 5 of 24
diningataltitude.com
Analytics Detail
Search Engine Traffic
8/24/2014 - 10/7/2014
Organic search
600
450
300
150
8/24 8/26 8/28 8/30 9/1 9/3 9/5 9/7 9/9 9/11 9/13 9/15 9/17 9/19 9/21 9/23 9/25 9/27 9/29 10/1 10/3 10/5 10/7
1313 2222 1111 2525 2525 3030 3030 2323 5959 5555 2323
6969 9898 7474 9595
178178 167167
263263
502502
383383 345345
417417
478478
233233
5656
6,190 Visits
21,231 Page Views
3.43 Pages/Visit
66.88% Bounce Rate
2:47 Average Time on Site
100 Top Keywords
Search Keyword %Visits
(not provided)83.9%5,194
vail restaurant week 3.1%190
dining at altitude 2.0%122
diningataltitude.com 1.1%69
vail restaurant week 2014 0.9%56
diningataltitude 0.7%45
vail beaver creek restaurant week 0.4%23
restaurant week vail 0.4%22
beaver creek restaurant week 0.3%20
dinning at altitude 0.3%16
www.diningataltitude.com 0.3%16
restaurant week vail 2014 0.2%14
restaurant week vail co 0.1%9
dinigataltitude.c.f. om 0.1%8
dining at altitude.com 0.1%8
Page 6 of 24
diningataltitude.com
Analytics Detail
(continued)
Search Keyword %Visits
dining altitude 0.1%7
restaurant week beaver creek 0.1%7
altitude dinning vail 0.1%6
www.diningaltitude.com 0.1%6
beaver creek restaurant week 2014 0.1%5
diningaltitude.com 0.1%5
dinner with altitude 0.1%5
vail dining guide 2014 0.1%5
restaurant week in vail 0.1%4
restaurant week in vail colorado 0.1%4
terra bistro vail 0.1%4
vail resturant week 0.1%4
vail/beaver creek 2014 dinner 0.1%4
20,14 restaurant deals vail 0.0%3
20.14 vail beaver creek resturants 0.0%3
2014 restaurant week vail 0.0%3
dining at altitude 2014 0.0%3
dining athigh altitude 0.0%3
dining with altitude 0.0%3
dining@altitude.com 0.0%3
dinning at alitute 0.0%3
restaurant week vail colorado 0.0%3
restuarant week vail 0.0%3
tavern on the-square dining at altitude 0.0%3
v bc restaurant week 0.0%3
vail 2014 restaurant week 0.0%3
vail beaver creek 2014 restaurant week 0.0%3
vail dining week 0.0%3
www diningataltitude 0.0%3
20.14 vail 0.0%2
2014 dining vail 0.0%2
2014 restaurant week 0.0%2
Page 7 of 24
diningataltitude.com
Analytics Detail
(continued)
Search Keyword %Visits
8100 mountainside restaurant week bar & grill 0.0%2
alitudedinning 0.0%2
altitudedining.com 0.0%2
beaver creek colorado restaurant week 0.0%2
beavercreek vail resturant 0.0%2
black diamond bistro 0.0%2
diningaataltitude.com 0.0%2
diningaltitude 0.0%2
diningataltituderestaurants 0.0%2
diningataltitudevailparticipating restaurants 0.0%2
dinning altitude 0.0%2
dinning at altituse 0.0%2
dinningataltitude 0.0%2
dinningataltitude.com 0.0%2
flame restaurant vail 2014 offseason specials 0.0%2
hooked beaver creek 0.0%2
http://diningataltitude.com/0.0%2
restaurant wee kvail 0.0%2
restaurant week in vail co 0.0%2
resturant week in vail 2015 0.0%2
vail 20.14 dining 0.0%2
vail 2014 dining 0.0%2
vail 2014 restaurant deals 0.0%2
vail 2014 specials 0.0%2
vail beaver creek restaurant week 2014 0.0%2
vail beaver creek resteraunt week 0.0%2
vail beaver. creek restaurant week 0.0%2
vail chophouse 0.0%2
vail colorado restaurant week 0.0%2
vail restaurant specials 2014 0.0%2
vail2014resturantweek 0.0%2
vbc restaurant week 2014 0.0%2
Page 8 of 24
diningataltitude.com
Analytics Detail
(continued)
Search Keyword %Visits
what is restaurant week in beaver creek, co 0.0%2
www.dining@altitude.com 0.0%2
$20.14 avon co , restaurant 0.0%1
$20.14 restaurant week vail 0.0%1
.diningataltirude.com 0.0%1
20 14 lunch specials vail 0.0%1
20.14 beaver creek restaurant.0.0%1
20.14 vail dining specials 0.0%1
20.14 vail reataurant specials 0.0%1
2014 restaurant vail 0.0%1
2014 restaurant week vail co 0.0%1
2014 resturant week in vail 0.0%1
2014 vail dinner specials 0.0%1
2014 vail restaurant specials 0.0%1
2014 week vail restaurants 0.0%1
8100 dining altitude 0.0%1
altitude club vail 0.0%1
altitude dining 0.0%1
altitude dinning 0.0%1
altitude of avon colorado 0.0%1
altitude rest vail co 0.0%1
Page 9 of 24
diningataltitude.com
Analytics Detail
Referring Sites Traffic
8/24/2014 - 10/7/2014
400
300
200
100
8/24 8/26 8/28 8/30 9/1 9/3 9/5 9/7 9/9 9/11 9/13 9/15 9/17 9/19 9/21 9/23 9/25 9/27 9/29 10/1 10/3 10/5 10/7
2626 2727 2121 1818 3232 3737 2626 4343 5757 6565 6363 8686 105105 112112 109109
328328
205205 226226
299299
255255 274274
208208
161161 168168
122122
6464
2121
4,540 Visits
12,239 Page Views
2.70 Pages/Visit
73.35% Bounce Rate
1:55 Average Time on Site
100 Top Referrers
Referring Site %Visits
vail.com 47.2%2,141
visitvailvalley.com 11.5%520
beavercreek.com 6.6%300
m.vail.com 4.6%209
kdvr.com 2.7%121
blogs.westword.com 2.5%112
vail-calendar.com 2.4%107
colorado.com 1.7%77
facebook.com 1.7%76
arrabelle.rockresorts.com 1.6%72
awwwards.com 1.1%50
t.co 1.0%45
l.facebook.com 1.0%44
24ways.org 0.8%35
twitter.com 0.7%33
vailcascade.com 0.7%33
Page 10 of 24
diningataltitude.com
Analytics Detail
(continued)
Referring Site %Visits
semalt.semalt.com 0.7%32
m.facebook.com 0.7%30
lm.facebook.com 0.6%27
themetbc.com 0.6%27
westword.com 0.5%22
vail.net 0.5%21
flamerestaurantvail.com 0.4%20
dustybootbeavercreek.com 0.4%18
vailchamber.org 0.4%18
diningataltitude.local 0.3%14
kwgn.com 0.3%14
autosearch.centurylink.com 0.3%13
web.mail.comcast.net 0.3%12
blog.vail.com 0.2%11
m.beavercreek.com 0.2%11
newsroom.vailsummer.com 0.2%11
eastwestresorts.com 0.2%10
fuckyeahhovers.tumblr.com 0.2%10
links.denver5280.mkt4775.com 0.2%10
lodgetower.com 0.2%10
thesebastianvail.com 0.2%10
vailvalleypartnership.com 0.2%10
webhelper.centurylink.com 0.2%10
summitdaily.com 0.2%8
fuller.rezora.com 0.2%7
lodgeatlionshead.com 0.2%7
pennyparker.blacktie-colorado.com 0.2%7
vaildaily.com 0.2%7
culinary-colorado.com 0.1%6
thenerdary.net 0.1%6
5280.com 0.1%5
comfortinnvail.com 0.1%5
Page 11 of 24
diningataltitude.com
Analytics Detail
(continued)
Referring Site %Visits
curtisandkellywedding.com 0.1%5
summitdaily.spingo.com 0.1%5
970design.com 0.1%4
m.destinationresortsvail.com 0.1%4
myvoicenation.com 0.1%4
search.tb.ask.com 0.1%4
sitzmarklodge.com 0.1%4
coloradoan.com 0.1%3
destinationhotels.com 0.1%3
destinationresortsvail.com 0.1%3
meganandjavy.com 0.1%3
vailbeavercreekmag.com 0.1%3
weddingwire.com 0.1%3
avid7.com 0.0%2
cuveeescapes.com 0.0%2
duckduckgo.com 0.0%2
google.com 0.0%2
mail.aol.com 0.0%2
musica.descargar-musica-gratis.net 0.0%2
mywedding.com 0.0%2
search-error.com 0.0%2
search.sidecubes.com 0.0%2
vvf.org 0.0%2
10.72.66.221 0.0%1
200please.com 0.0%1
224.semalt.com 0.0%1
226.semalt.com 0.0%1
248.semalt.com 0.0%1
294.semalt.com 0.0%1
30.249.2.80:15871 0.0%1
320.semalt.com 0.0%1
3719108.website-errors-scanner.com 0.0%1
Page 12 of 24
diningataltitude.com
Analytics Detail
(continued)
Referring Site %Visits
38050.semalt.com 0.0%1
464.semalt.com 0.0%1
489.semalt.com 0.0%1
672.semalt.com 0.0%1
674.semalt.com 0.0%1
69.16.236.4 0.0%1
698.semalt.com 0.0%1
707.semalt.com 0.0%1
779.semalt.com 0.0%1
786.semalt.com 0.0%1
787.semalt.com 0.0%1
862.semalt.com 0.0%1
872.semalt.com 0.0%1
990.semalt.com 0.0%1
beavercreekresortcompany.com 0.0%1
beavercreeksports.com 0.0%1
blackle.com 0.0%1
centurylink.net 0.0%1
clinicadefisioterapia.org 0.0%1
colorado.aaa.com 0.0%1
Page 13 of 24
diningataltitude.com
Analytics Detail
Search Engines
8/24/2014 - 10/7/2014
600
450
300
150
8/24 8/26 8/28 8/30 9/1 9/3 9/5 9/7 9/9 9/11 9/13 9/15 9/17 9/19 9/21 9/23 9/25 9/27 9/29 10/1 10/3 10/5 10/7
1313 2222 1111 2525 2525 3030 3030 2323 5959 5555 2323
6969 9898 7474 9595
178178 167167
263263
502502
383383 345345
417417
478478
233233
5656
6,190 Visits
21,231 Page Views
3.43 Pages/Visit
66.88% Bounce Rate
2:47 Average Time on Site
7 Top Search Engines
Search Engine %Visits
google 86.1%5,327
yahoo 6.6%407
bing 6.4%396
comcast 0.4%27
aol 0.4%24
ask 0.1%5
avg 0.1%4
Page 14 of 24
diningataltitude.com
Analytics Detail
Landing Pages
8/24/2014 - 10/7/2014
2000
1500
1000
500
8/24 8/26 8/28 8/30 9/1 9/3 9/5 9/7 9/9 9/11 9/13 9/15 9/17 9/19 9/21 9/23 9/25 9/27 9/29 10/1 10/3 10/5 10/7
5050 6565 4242 5656 7979 107107 7878 8080 146146 178178 107107 207207 298298 336336 258258
654654
467467
10931093
765765 706706 812812 785785
367367
9898
14,429 Visits
10,223 Bounces
70.85% Bounce Rate
100 Top Landing Pages
Top Landing Pages %Visits
/78.8 11,363
/vail-restaurants/3.9 568
/?BACEM1721=2.8 401
/?BACEM1713=1.9 271
/beaver-creek-restaurants/1.3 193
/cuisine-vail/1.0 140
/?BACEM1715=0.9 127
/cuisine/0.7 108
/?cmpid=ET5161737 0.7 105
/cuisine-beaver-creek/0.4 62
/beavercreek-restaurant/the-metropolitan/0.4 57
/vail-restaurant/sweet-basil-2/0.3 50
/vail-restaurant/tavern-on-the-square/0.3 46
/vail-restaurant/mountain-standard/0.3 43
/vail-restaurant/terra-bistro/0.3 41
/wp-content/uploads/2014/09/20.14-Full-List-of-Specials-A-to-Z.pd
f
0.3 40
/beavercreek-restaurant/splendido/0.2 30
Page 15 of 24
diningataltitude.com
Analytics Detail
(continued)
Top Landing Pages %Visits
/beavercreek-restaurant/hooked/0.2 29
/vail-restaurant/la-tour-restaurant/0.2 26
/participant-registration/0.2 24
/vail-restaurant/first-chair-cafe-at-the-vail-marriott-mountain-resort
/
0.2 23
/about/0.2 22
/lodging/0.1 21
/wp-content/uploads/2014/09/20.14-Full-List-of-Specials1.pdf 0.1 21
/vail-restaurant/matsuhisa-vail/0.1 20
/vail-restaurant/vail-chophouse/0.1 20
/beavercreek-restaurant/8100-mountainside-bar-grill/0.1 19
/beavercreek-restaurant/black-diamond-bistro-charter/0.1 19
/my-account/0.1 18
/accomodations/park-hyatt-at-beaver-creek/0.1 16
/?cmpid=ET5161736 0.1 14
/wp-content/uploads/2014/09/20.14-Full-List-of-Specials.pdf 0.1 14
/vail-restaurant/atwater-gore-creek/0.1 13
/vail-restaurant/garfinkels-2/0.1 13
/?BACEM1719=0.1 12
/?cmpid=PPC300801689 0.1 12
/beavercreek-restaurant/golden-eagle-inn/0.1 12
/vail-restaurant/elways-2/0.1 12
/vail-restaurant/moes-original-bbq-2/0.1 12
/beavercreek-restaurant/grouse-mountain-grill/0.1 11
/vail-restaurant/kelly-liken-2/0.1 11
/vail-restaurant/tavern-on-the-gore/0.1 11
/beavercreek-restaurant/blue-moose-pizza-bc/0.1 10
/contact/0.1 10
/beavercreek-restaurant/the-dusty-boot/0.1 9
/vail-restaurant/campo-de-fiori-2/0.1 9
/vail-restaurant/the-red-lion-2/0.1 9
/accomodations/the-lodge-at-lionshead/0.1 8
/vail-restaurant/flame-2/0.1 8
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diningataltitude.com
Analytics Detail
(continued)
Top Landing Pages %Visits
/vail-restaurant/pepis-2/0.1 8
/vail-restaurant/yellowbelly/0.1 8
/?cmpid=PPC300801234 0.0 7
/accomodations/sitzmark-hotel/0.0 7
/beavercreek-restaurant/beaver-creek-chophouse/0.0 7
/vail-restaurant/avalanche-pub-at-the-vail-marriott-mountain-resort
/
0.0 7
/vail-restaurant/ludwigs/0.0 7
/vail-restaurant/swiss-chalet/0.0 7
/vail-restaurant/west-side-cafe-and-market/0.0 7
/?cmpid=PPC301356014 0.0 6
/?cmpid=PPC302448481 0.0 6
/?mc_cid=f638e32bd5&mc_eid=9cb92abcd0 0.0 6
/beaver-creek-restaurant-week-participant-registration/0.0 6
/vail-restaurant/blue-moose-pizza/0.0 6
/?BACEM1717=0.0 5
/location/vail/0.0 5
/vail-restaurant/alpenrose-restaurant-patisserie/0.0 5
/vail-restaurant/bol/0.0 5
/vail-restaurant/the-left-bank/0.0 5
/wp-content/uploads/2013/09/Full-List-of-Specials-9_13_13.pdf 0.0 5
/?cmpid=ET5096268 0.0 4
/?cmpid=PPC300780769 0.0 4
/?cmpid=PPC300801122 0.0 4
/beavercreek-restaurant/c-bar/0.0 4
/beavercreek-restaurant/coyote-cafe/0.0 4
/beavercreek-restaurant/toscanini/0.0 4
/vail-restaurant-week-participant-registration/0.0 4
/?BACEM1716=0.0 3
/?cmpid=PPC300785492 0.0 3
/?cmpid=PPC300794811 0.0 3
/?cmpid=PPC300802745 0.0 3
/?cmpid=PPC302104989 0.0 3
Page 17 of 24
diningataltitude.com
Analytics Detail
(continued)
Top Landing Pages %Visits
/accomodations/east-west-resorts-beaver-creek/0.0 3
/accomodations/four-seasons-resort-vail/0.0 3
/accomodations/manor-vail-lodge/0.0 3
/accomodations/sonnenalp-hotel/0.0 3
/accomodations/vail-marriott-mountain-resort/0.0 3
/vail-restaurant/altitude-club/0.0 3
/vail-restaurant/up-the-creek/0.0 3
/2013-participants/0.0 2
/?cmpid=BACBVLMD03974 0.0 2
/?cmpid=ET5151347 0.0 2
/?cmpid=PPC300810833 0.0 2
/?cmpid=PPC301221449 0.0 2
/?cmpid=PPC301227345 0.0 2
/accepted-Speed_Bump?aHR0cDovL2RpbmluZ2F0YWx0aXR1Z
GUuY29tLw==
0.0 2
/accomodations/vail-cascade-resort-spa/0.0 2
/location/beaver-creek/0.0 2
/vail-restaurant/big-bear-bistro-2/0.0 2
/vail-restaurant/chicago-pizza/0.0 2
/wp-content/uploads/2014/09/20.14-Full-List-of-Specials-A-to-Z-1.
pdfThanks
0.0 2
Page 18 of 24
diningataltitude.com
Analytics Detail
Geographic Report
8/24/2014 - 10/7/2014
14,429 Visits
10,223 Bounces
70.85% Bounce Rate
55 Countries / Territories
Country /
Territory
Visits Pages / Visit Avg. Time on
Site
% New Visits Bounce Rate
United States 14112 2.97 2:15 67.81%70.67%
Brazil 43 1.09 0:08 93.02%90.7%
United Kingdom 37 1.84 1:48 64.86%78.38%
Canada 35 1.57 0:21 82.86%71.43%
France 30 1.67 0:36 76.67%73.33%
Germany 21 4.05 4:24 71.43%71.43%
Mexico 14 1.36 0:13 100%78.57%
Italy 11 1.27 0:02 100%90.91%
India 8 1.75 0:31 87.5%75%
Philippines 8 25 54:44 37.5%25%
Greece 5 1 0:00 100%100%
Poland 5 2.6 0:49 100%60%
Romania 5 1 0:00 100%100%
Austria 4 1.25 0:01 100%75%
Chile 4 2.5 0:30 50%25%
Peru 4 1 0:00 75%100%
Russia 4 3.25 1:41 100%75%
Thailand 4 1.25 2:29 100%75%
Colombia 3 1 0:00 100%100%
Czech Republic 3 1.67 0:05 100%66.67%
Japan 3 1 0:00 100%100%
Lebanon 3 1.33 0:13 66.67%66.67%
Netherlands 3 1 0:00 100%100%
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diningataltitude.com
Analytics Detail
(continued)
Country /
Territory
Visits Pages / Visit Avg. Time on
Site
% New Visits Bounce Rate
South Africa 3 1.33 0:08 100%66.67%
Vietnam 3 1 0:00 100%100%
Argentina 2 1 0:00 100%100%
Australia 2 1 0:00 100%100%
Bangladesh 2 1 0:00 100%100%
Bulgaria 2 1 0:00 100%100%
Costa Rica 2 1 0:00 100%100%
Israel 2 1 0:00 100%100%
Jamaica 2 3.5 3:52 50%0%
Pakistan 2 1.5 0:06 100%50%
South Korea 2 1 0:00 100%100%
Spain 2 1 0:00 100%100%
Switzerland 2 1 0:00 100%100%
Turkey 2 3 3:41 100%50%
Azerbaijan 1 1 0:00 100%100%
Belarus 1 1 0:00 100%100%
Belgium 1 1 0:00 100%100%
Cayman Islands 1 3 1:49 100%0%
Curaçao 1 1 0:00 100%100%
Denmark 1 1 0:00 100%100%
Ecuador 1 1 0:00 100%100%
Hong Kong 1 1 0:00 100%100%
Iraq 1 1 0:00 100%100%
Ireland 1 1 0:00 100%100%
Malaysia 1 1 0:00 100%100%
Nicaragua 1 1 0:00 100%100%
Portugal 1 1 0:00 100%100%
Slovenia 1 1 0:00 100%100%
Sweden 1 1 0:00 100%100%
Taiwan 1 1 0:00 100%100%
United Arab
Emirates
1 1 0:00 100%100%
Page 20 of 24
diningataltitude.com
Analytics Detail
(continued)
Country /
Territory
Visits Pages / Visit Avg. Time on
Site
% New Visits Bounce Rate
Venezuela 1 1 0:00 100%100%
Page 21 of 24
diningataltitude.com
Social: Facebook
Social: Facebook
8/24/2014 - 10/7/2014
Weekly Total Reach
Weekly Total Reach 2,505 (Average)
8000
6000
4000
2000
8/23 8/25 8/27 8/29 8/31 9/2 9/4 9/6 9/8 9/10 9/12 9/14 9/16 9/18 9/20 9/22 9/24 9/26 9/28 9/30 10/2 10/4 10/6
73377337 71857185
33043304
26442644 26482648 25662566
332332 291291 283283 290290
13271327
34443444
46354635
55145514 60316031
49574957
39403940
30673067
18591859
915915 991991 11781178 913913 915915 666666 583583
Total Likes
735
Total Page Fans
735
Previous: 471 56.05%
Weekly Total Reach
583
Previous: 7,304 -92.02%
Visits
76
Previous: 25 204.00%
Page 22 of 24
diningataltitude.com
Social: Facebook
(continued)
Page Posts
Date Post Likes Comments Reach
10/6 We wanted to thank
you all for
participating in...
0 1 74
10/5 Today is the LAST
DAY to participate in
Vail...
0 0 64
10/4 Photo - Timeline
Photos
0 0 22
10/3 Photo - Timeline
Photos
0 0 24
10/2 Restaurant week
runs through this
Sunday, where...
0 0 59
10/2 Link - Vail Beaver
Creek Restaurant
week kicks...
0 0 30
10/2 Today October 2nd
is Vail Beaver Creek
Restaurant...
1 0 72
9/30 Have you checked
out all the specials
for this...
0 0 62
9/30 During Vail Beaver
Creek Restaurant
week (TODAY -...
0 0 41
9/29 Photo - Timeline
Photos
0 0 38
Page 23 of 24
diningataltitude.com
Social: Twitter
Social: Twitter
8/24/2014 - 10/7/2014
Posts (8)Replies Retweets Other Mentions (3)
4
3
2
1
08/24 08/27 08/30 09/02 09/05 09/08 09/11 09/14 09/17 09/20 09/23 09/26 09/29 10/02 10/05
Other Mentions [100%]
Following
0
Followers
0
Total Mentions
0
Retweet Reach
0
Posts
0
Replies
0
Reply Reach
0
Retweets
0
Follower/Following ratio
0.00
Page 24 of 24