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HomeMy WebLinkAboutVail Leadership ATTACHMENT A – TIER IV ONLY Please review and fill out the attached forms for Tier IV funding requests. Tiers I-III do not apply. 2015 EVENT FUNDING APPLICATION Ø NAME OF EVENT: Lifelong Learning Programs Ø PROPOSED DATE(S): Jan. 1 2015 - December 31, 2015 Ø AMOUNT OF CASH FUNDING REQUESTED: $60,000.00 Ø PRODUCING ENTITY: Vail Leadership Institute 1. President or Executive Director’s Name: Ross Iverson 2. Name and Title of Person Completing the Application: Ross Iverson – President/CEO 3. Mailing Address: Physical Address: PO Box 7210 82 E. Beaver Creek Blvd. Suite 202 Avon, CO 81620 Avon, CO 81620 4. Contact Information: Phone: 970-315-2675 Email: ross@vailleadership.org 5. Company Website: www.vailleadership.org 6. Number of Years: The Vail Leadership Institute was formed in 1997 as the White River Council, and changed names to the Vail Leadership Institute in 2002. 17 Years in existence. 7. Mission Statement: The Vail Leadership Institute exists to develop values based leaders and organizations who produce better results by leading with purpose. 8. Tax Status: The Institute is organized as a non-profit 501c-3. Ø EVENT DESCRIPTION: 1. Detailed description of the event and its activities. If the event will have a culinary component, please include feedback from the Vail Restaurant Group. This application includes all of the planned lifelong learning contributions the Vail Leadership Institute can make to the Town of Vail in 2015 and the ability to provide this powerful mix of strategies will multiple the effects on the overall academic focus for adult learning growth in Vail. • Applied Leadership Series • Higher Learning Partnerships • Annual Forum • Vail Leadership Magazine 3 Applied Leadership Series: ($15,000 Funding Request) This program will be officially launched in November 2014. The Applied Leadership Series will bring in national and international thought leaders on Leadership to Vail. These events will add a segment of education to the Vail Valley similar to what Bravo! provides in the musical segment. It provides a way to connect travelers, locals through an educational environment that not only provides insight from top leaders, but also provides the participants expert facilitation from the Institute on how to “apply” the teachings into their lives and businesses. The Institute is building a brand that will not be a “podium” based program, but rather a place where leaders come to take away “real-world” counsel and effective ways to improve their lives and organizations immedietely. This program would also be available for the TOV staff to participate in to augment their current leadership development. Higher Learning Partnerships: ($25,000 Funding Request) The Institute is currently looking to launch an Ivy League partnership with Cornell University for a dual certificate program in Leadership. The program would start in January each year (2015 it would start in March), and end in September. The program would pilot in 2015 as a way to test the integration of an “experiential” learning model with an online learning model from Cornell. The first class of 8 executives would start in Vail during the ski season and be exposed to an experiential learning model where the Institute would facilitate leadership training, and then match the class members with real world CEO or ex-CEO’s during ski/snowshoe/outdoor experience. The class would return to Vail in September to present their course where as a learning tract during the Annual Forum. This initiative was partially funded as part of the 2014 mid-year Tier IV funding to study this strategy, and this request is a continuation of the program. Annual Forum: ($10,000 Funding Request) The Annual Forum is a learning event to connect current members of the Institute, and expose new members to the Institute by engaging a world-wide expert in leadership to present in an experiential conference. This Forum is being designed for future expansion into a multi-day event that will draw front range and national attendance by building out different leadership “tracts” that would include areas such as medical, energy, and financial. This event would also be available for the TOV staff to participate in to augment their current leadership development. The September timeline has been chose to align with the higher education program, and also due to the high level of summer events. Fall is a prime opportunity to tap into the “learning” mindset that many have during that time of year, and the opportunity to visit during fall color. Vail Leadership Magazine: ($10,000 Funding Request) The Vail Leadership Institute will be working with Swift Media over the next 6 months to develop a publication that will serve to elevate the Valley’s cultural focus on higher learning. Currently there is a large void within this category in the Valley as a way to publically communicate the focus on “adult education” opportunities within the Valley. The publication will also serve to connect world-wide leaders who call Vail home for part, or all of their year. This 80-page magazine will feature thought leaders from around the country that are connected to the Institute, and will also highlight a select group of local leaders. This publication will serve as a marketing piece for destination tourism/group business, a sales piece for Vail Resorts, and a publication to better connect Vail to the rapidly expanding front range business community. 4 2. Where will the event be located within the Town of Vail? Please list the specific venues that you plan to utilize, including dates and times, and whether or not you have contacted them to confirm availability. The Event Producer is responsible for booking and securing any necessary venues. § The Applied Leadership Series will be held at the Donovan Pavilion. Specific dates have not been set, but the months for consideration are currently: February, April, June, July, August, and November. § The Higher Learning partnership programs will be based in hotel facilities in Vail, and they will be chosen based on the type of programming and group sizes. § The Annual Forum learning presentations will be based in hotel conference facilities in Vail. The exact location is TBD. § Vail Leadership Magazine: N/A 3. Will any portion of the event take place outside of the Town of Vail? If yes, please explain. Applied Leadership Series: The portion of the Applied Leadership Series the Institute is seeking funding for is for the “Series” in Vail. The Institute will also be pursuing the launch of an Applied Leadership Series in Denver/Boulder at some time in 2015, but will look for additional sponsors/partners to launch this series. There will be additional marketing/branding component that will indirectly help the Applied Series in Vail, and there is a potential that when people purchase their season passes that they may attend sessions in both locations. Annual Forum: No Higher Learning Program: The program will utilize an experiential adult learning model. We plan to utilize Vail Mountain for most of this, but could potentially use other outdoor attractions throughout the Valley. Vail Leadership Magazine: N/A 4. Are additional in-kind services being requested from the Town of Vail? If yes, please explain, including a description of anticipated impacts on Town of Vail services: i.e. bus service, parking (both for event production support vehicles and attendees), traffic control, street closures, police services, etc. (The event promoter will be charged for all labor, materials and equipment unless such services are specifically exempted and approved as part of the Special Event Permit.) • For the Applied Leadership Series, we are requesting 6 complimentary uses of the Donovan Pavilion. • For the Annual Forum we are requesting access to the Donovan Pavilion and the Grandview Room for break out sessions if needed. • For the Annual Forum, we are requesting signage within the Town of Vail promoting the event. 5 5. Is this a new or existing event? If existing, please describe the location(s) of the event in previous years and the number of years it has been produced. Applied Leadership Series: The Vail Leadership Institute has held events like this in the past, but the new title and marketing of the Applied Leadership Series will be new in 2015. We will do a soft-launch of one event in the fall of 2014 (November). Higher Learning Partnership: This is a new initiative. Annual Forum: The Forum was held in Beaver Creek in 2014 and in various locations throughout the Valley over the past 10 years. Vail Leadership Magazine: This is a new publication. 6. People: • Number of participants (athletes, artists, exhibitors, etc.) anticipated: Approx. 120 per session x 6 = 720 for the Applied Leadership Series Approx. 8-12 in the first official course for the Higher Learning - Cornell Certificate Program Approx. 200 for the Annual Forum • Number of volunteers needed: 5 for the Applied Leadership Series 20 for the Annual Forum • Number of event staff: 6 for the Applied Leadership Series 4 for the Higher Learning – Cornell Certificate Program 8 for the Annual Forum • Total Number of spectators/attendees anticipated and estimate: Applied Leadership Series: o 50% Local o 20% In-state (non-local) o 20% Out of State o 10% International Higher Learning Program: o 20% Local o 40% In-state (non-local) o 30% Out of State o 10% International Annual Forum: o 40% Local o 40% In-state (non-local) o 15% Out of State o 5% International 6 Vail Leadership Magazine: 15,000 copies distributed o 20% Local o 20% In-state o 40 Out of State o 20% International 7 7. Description of potential benefits to the Town of Vail, including an estimated # of incremental room nights and increased spending generated. What return on investment (ROI) should the Town of Vail expect? Tier IV measurement may not align with the exact impact that traditional events have in Vail due to the nature in which these programs build. The request for “seeding” much of this activity for the Institute will have a much larger impact over a 5-10 year period of time and will impact what Vail “wants to become.” Below is an approximation by program of that the impact may be in 2015. Applied Leadership Series: This series will primarily be attended by guests and residents that are already staying/living in the Vail Valley and will be looking for a cultural activity. The other participants will be local business owners and executives throughout the Valley. The total visitors coming to Vail for this session will have the ability to be engaged by local venues for lunch and shopping activities following the morning workshop that runs from 8:30-11:30. o Total attendees: 720 o % Staying for lunch: 30% o Total lunch guests: 216 o Average ticket: $35.00 o Total Lunch Revenue: $7,560 Annual Forum: The Annual Forum will be attended by a combination of guests who have homes in the Valley and Denver businesses in 2015. As the Forum builds, it will have the opportunity to draw nationally/internationally. o Total attendees: 200 o % Staying in hotels: (25%) 50 o Average lodging revenue per guest: $200 o Total lodging revenue: $10,000 Higher Learning Partnership: o Total attendees: 8 o % staying in hotels: 100% o # of room nights: 80 o Average lodging revenue per guest/night: $200 o Total lodging revenue: $16,000 Vail Leadership Magazine: The Magazine will not be able to track the direct impact on travel from the publication itself, but it will serve as a sales tool for corporate group booking agencies and for Vail Resorts to use when attracting group business. The conversion rate of 1 group annually would produce the following impact. o 40 o 100% o # of room nights 160 o Average lodging revenue per guest/night: $200 o Total lodging revenue: $32,000 o Total activity revenue: $20,000 o Total dining revenue: $18,720 8 Ø BUDGET: 1. Please attach a complete and detailed event budget, including anticipated revenues and expenses, as well as the amount to be dedicated to marketing efforts. Applied  Leadership  Series        Revenue:    Ticket  Sales      32,400     Partner  Revenue    15,000     Sub  Total  Revenue    47,400        Expenses:    Food  &  Beverage    14,400     Room  Rental    1,200     Marketing      16,800     Speaker  Fees    15,000     Sub  Total  Net    47,400        Net    -­‐             Higher  Learning  Program        Revenue      Tuition      120,000     Partner  Revenue      30,000     Sub  Total  Revenue    150,000            Expenses    Annual  License  Fees    15,000     Marketing      17,500     Program  Director      36,000     Facilitation  Fees    24,000     Materials      18,000     Lodging  &  Experiences    39,200        Sub  Total    149,700        Net      300     9 Annual  Forum        Revenue    Ticket  Sales    48,750     Sponsor  Revenue    20,000     Sub  Total  Revenue    68,750            Expenses      Marketing    20,000     F&B    22,500     Promotional  Staff    15,000     Venues    3,500     Speaker  Fees    10,000     Sub  Total  Expenses    71,000            Net      (2,250)   Leadership  Magazine              Revenue    Ad  Sales      30,000     Strategic  Partner  Contributions    30,000     Sub  Total      60,000        Expenses      Printing  &  Publishing  45,000   Distribution    15,000   Sub  Total  60,000      Net      -­‐         2. What % of the total event budget is the CSE being asked to fund? • Applied Leadership Series: 32% • Higher Learning Partnerships: 17% • Annual Forum: 14% • Vail Leadership Magazine: 17% 10 3. Describe briefly how you will use the funds that you are requesting from the CSE. Applied Leadership Series: The Funds for this category will be used for the acquisition costs to obtain the speakers for the events. Higher Learning Partnerships: The Funds for this program will be used to secure the necessary licenses from Cornell, or the organization that we are partnering with, along with the marketing effort to engage the first class of participants. Annual Forum: The Funds will be used for the acquisition of speakers along with a contribution to the marketing fund for this event. Vail Leadership Magazine: The funds for the Vail Leadership Magazine will go towards to production of the magazine that will include content creation, printing, and distribution. 4. Should the CSE decide not to support this event, will it still occur? Applied Leadership Series: The Applied Leadership Series would still occur, but would need to be funded by another municipal partner, and would potentially be located outside of Vail. Higher Learning Partner Program: This program would likely be delayed until the proper levels of funding were achieved before the launch. The lack of support would delay this initiative by 6-18 months. Annual Forum: The Annual Forum will continue to occur at its current level and will be located based upon the level of funding support provided to grow the Forum. Vail Leadership Magazine: The Vail Leadership Magazine will not be printed without funding from all of the key stakeholders. 5. What is the $ amount of sponsorships from alternative sources reflected in the event budget? Applied Leadership Series: For this workshop series, sponsors would be purchasing blocks of tickets, so their involvement is recognized in the ticket sales bucket. Of the total ticket sales, 50% would be allocated to sponsorship involvement. $16,200. Higher Learning Partner Program: For this program, we are seeking an additional $5,000 level sponsor to provide sponsorship during this pilot phase. Annual Forum: For the Forum, we are raising $10,000 in additional sponsorships. Vail Leadership Magazine: The Leadership Magazine will have an additional $20,000 in sponsorship funding, along with $30,000 of advertising sales to sponsors. 11 6. What % of the total event budget do you expect the event itself to generate? (i.e. ticket sales, merchandise, food and alcohol sales, etc.) Applied Leadership Series: 68% Higher Learning Partner Program: 80% Annual Forum: 68% Vail Leadership Magazine: 100% 7. If possible, would you intend to host the event in Vail beyond 2015? If yes, for how many years beyond 2015? All of the programs presented in this funding request would have the ability to extend over a 10 year period or greater. 8. Do you anticipate requesting funding from the CSE next year? If yes, given that the CSE encourages the development of additional sponsors in order to leverage their own investments, and anticipates that as events become established they will become less reliant on public funds, please explain how you intend to grow the event and indicate what %, if any, of the total event budget you anticipate requesting next year. The Institute would continue to look for funding for all of the programs. The Annual Forum has a large potential to draw corporate sponsorships to help grow the overall size of the event. The Higher Learning Partner program will continue to need support for the first 2-3 years before the marketing efforts are in place to make this a self sustaining program without funding support. As the Annual Forum grows, the higher learning programs will be filled by participants from the Forum in many cases. The Vail Leadership Magazine should become a staple publication locally, but then expand nationally into a publication that moves Vail into a new level of thought leadership. As distribution grows, advertising sales will help cover the increased budget needs. Ø MARKETING: 1. Please provide a detailed description of your marketing plan and indicate how the budget will support the program. Applied Leadership Series: $16,800 Marketing Budget The Series will be marketed through a combination of direct mail, print, radio, and online marketing. o Vail Daily ½ Page Ads x 20 o KZYR & Always Mountain Time Radio o Social Media o Direct database marketing to 5,000 people o Direct mail to targeted businesses o Vail Leadership Magazine distribution 12 Higher Learning Partnerships: Marketing Budget $17,500 The High Learning programs will be marketed to strategic corporate partners through: o Direct mail o Webinar informational sessions o Applied Leadership Series o Denver Business Journal o Vail Leadership Magazine distribution Annual Forum: Marketing Budget $20,000 The Forum will be marketing through main advertising channels o The Annual Forum will be marketed through: o Denver Business Journal o Vail Daily o KZRY, Always Mountain Time, & CPR Radio o Database marketing o Social media o Vail Leadership Magazine distribution Leadership Magazine: N/A 2. Explanation of potential for sponsorships and media exposure. We are currently working with Vail Resorts on a way to integrate the Applied Leadership Series into an ancillary program for them and their guests. Additional sponsorships will include local banks, and business service providers. We will be promoting the events on two local radio stations, TV8, and in the Vail Daily. The Annual Forum will have similar sponsors to the Applied Leadership Series. The Vail Leadership Magazine will have main sponsors that will support the underwriting of the publication, along with 25 full-page ads that will be sold to sponsors. The main underwriters will consist of the local tourism agencies, municipalities, and potentially Vail Resorts. 3. Specify any marketing support you are requesting. We would be looking for the Town to strategically place banners for the Annual Forum around Town of help promote the event. 13 4. Name, telephone number and email addresses of your PR and marketing contacts. Witt Communications Paul Witt 970-471-5380 pwitt@wittcommunications.com Hill Aevium Linda Hill 970-926-6700 linda@hillaevium.com Hyfve Marketing Dennis McMahon 970-445-8546 dennis@hyfyve.com 14 APPLICATION FOR TOWN OF VAIL FUNDING Balance Sheet Instructions: Round all figures to the nearest dollar. Please present in as much detail as possible. Most Recent Completed Fiscal Year (Date: 12/31/13 ) Assets: Cash $21,602 Accounts Receivable $23,412 Equipment $8,180 Total Assets $53,194 Liabilities: Accounts Payable $7,759 Deferred Revenue $24,675 Other Liabilities $1,200 Total Liabilities $33,634 Net Worth (Total Assets Minus Total Liabilities) $19,560 15 APPLICATION FOR TOWN OF VAIL FUNDING Profit & Loss Statement Instructions: Round all figures to the nearest dollar. Please present as much detail as possible. Current Fiscal Year Budget Revenues: (List by funding source) Programs $320,000 Memberships $60,000 Donations $20,000 Total Revenue $400,000.00 Expenses: $400,000.00 Facilitation $100,000 Events $60,000 General & Admin $240,000 Total Expenses $400,000.00 Total Revenue Minus Expense $ 0.00 16 Ø REQUIRED ATTACHMENTS: 1. References and/or referrals from other communities are required if you do not have a prior history of producing events in Vail. The Institute has held a number of programs in the Town in the past 17 years. 2. Explanation of how you will direct prospective attendees to book lodging within the Town of Vail and a description of how you will track the number of lodging nights generated. All lodging for the higher learning programs will be booked through the Institute with the hotel. For the Annual Forum and Applied Leadership Series, a select group of hotel partners will be chosen and they will provide reports to us on individuals who came specifically for our events. 3. Previous year’s event evaluation, including income and expense statement (if existing event). N/A 4. Past or projected demographics of event attendees and estimated spending. N/A 5. Organization rosters naming: § All officers and respective positions § Board of Directors and positions ORGANIZATION ROSTER - ATTACHMENT ART CURRIER Art is CEO of Currier & Associates, Inc., a leading interior design services firm devoted to creating enriching environments for living and working and which reflect the values, vision and objectives of each client. Art is a founding trustee of the Institute. JOHN HORAN-KATES – FOUNDER & CHAIRMAN As Founder of the Vail Leadership Institute, John brings vast experience as a local community leader. He was Vice-President of Marketing for Vail Resorts before helping to create the Vilar Center for the Arts, the Vail Valley Foundation, the Ford Amphitheater and Vail Christian High School. ROSS IVERSON – PRESIDENT & CEO Ross serves as the President and CEO of the Institute. Ross has worked with businesses in helping them achieve higher levels of growth. He also founded a management consulting firm in 2009 in Minneapolis that works with businesses under 25M in revenue to implement growth strategies. Ross attended the University of Colorado- Boulder with an emphasis in finance and entrepreneurial studies. Ross currently lives in Vail with his wife and two sons. KARAH MALOLEY – PROGRAM DIRECTOR, PHD Karah Maloley and her husband, David, founded Vail Valley Dental Care in December 2009 where she currently serves as the Business Director. She serves on the board of directors for the local United Way and is a member of her church council. She has worked as an adjunct professor at Colorado Mountain College and offers trainings through the Community & Corporate Learning department. Karah received her Doctorate of Management in Organizational Leadership from the University of Phoenix in the Fall of 2009. GREGG VANOUREK Gregg Vanourek is co-author of three influential books. His latest book, Triple Crown Leadership: Building Excellent, Ethical, and Enduring Organizations (co-authored with his father, Bob), is a winner of the 2013 International Book Awards (business: general). Vanourek is an adjunct instructor at the Stockholm School of Entrepreneurship and the Royal Institute of Technology. He co-founded New Mountain Ventures and served as a startup executive at K12 and the Thomas B. Fordham Foundation. Twitter: @GVanourek and @TripleCrownLead 17 KIM LANGMAID, PHD Kim is the Colorado Director for the National Forest Foundation and the Founder of Walking Mountains Science Center. TERRY MINGER Terry Minger is the President and Chief Executive Officer of the Piton Foundation in Denver, Colorado. He is also the President of the Gary-Williams Foundation. TOM MOORHEAD Tom is currently the District Judge of the 5th Judicial District. He was appointed to this newly created judicial position responsible for hearing civil, criminal, domestic, juvenile and probate matters. WILL VERITY Will is the President of Verity Investment Partners, an investment advisory firm which provides investment management solutions to individual investors and their families through offices in Edwards, Co and Beaufort, SC. Will also serves as a board member of American Financial Group (NYSE: “AFG”) a leading provider of specialty insurance and financial services based in Cincinnati, OH, and he serves on the board of the Vail Jazz Foundation. He received a BA from the University of Virginia in 1981 and an MBA from Harvard Business School in 1985. BOB MORONEY Bob’s purpose and mission is to connect people and assist them in discovering who they are, what their purpose is, and where and how to use their God-given talents in service to others, their local communities and their global community. Bob is a “social entrepreneur” who believes we all have tremendous capacity to contribute meaningfully to social development. Bob’s early professional career included numerous executive management positions with Marriot and Sheraton hotels in Hawaii and Chicago, New Orleans, and throughout Colorado. LINN BROOKS Linn has a B.A. in Geology from Colorado College and completed graduate work in Civil Engineering at Colorado State University and in Engineering Management at the University of Colorado, Boulder. Linn has been an employee of Eagle River Water & Sanitation District since 1999, and was promoted to the position of General Manager in 2011. She is responsible for overseeing the daily functions of all District operations and administration and for reaching out on the District’s behalf to local regional and statewide partners. Prior to being promoted, she held the positions of Assistant General Manager, Technical Services Director and Engineering Manager. TODD WALLIS Todd has multiple degrees including a Masters in Information Systems from the University of San Francisco, Masters in Telecommunications Management from Golden Gate University, an MBA from the University of Phoenix, and Bachelor’s form the University of Arizona. Todd also holds multiple certifications from Cisco Systems, the Digital Signage Expert Group, and an Executive Leadership certification from Cornell University. Currently, Todd is SVP of Worldwide Sales for a Denver-based software company and has previously managed teams for Cisco Systems and Lucent Technologies. The CSE appreciates the inclusion, in electronic format please, of any additional support materials such as DVD’s, programs, news articles or other printed materials.