HomeMy WebLinkAboutVail Leadership RecapEvent Recap: Vail Leadership Institute
Commission on Special Events
November 05, 2014
Photo by Jack Affleck
Event Title: Learning Partner Program Development
Event Producer Name, Title
Office: 970-315-2675
ross@vailleadership.org
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Vail Leadership Institute
Ross Iverson: President/CEO
Todd Wallis: Executive Vice President
Vail Brand Compatibility
“Premier International Mountain Resort Community”
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Standard of excellence met by:
•Alignment with Ivy League and top education entities
•Cornell University
•Duke University – Feagin Scholars
•Northwestern University – Kellogg Innovation Network
•Phase 1 of developing the Vail Valley into an Internationally
recognized campus for higher learning
Event Strengths & Weaknesses
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•Exceeded expectations:
•Secured a relationship with Cornell to serve Vail Valley
residents at a wholesale pricing structure.
•Now Offering 15 Leadership & Strategic Management
Certifications
•Including: Strategic HR Management, Executive
Leadership for Health Care Professionals, Strategic
Leadership for the Hospitality Professional, Focus on
financial management in Hospitality. Focus on Financial
Risk & Return in Hospitality, Hotel Real Estate Investment.
•Measures that could be taken for event improvement: N/A
•For repeat event, comparison to past years: N/A
Event Budget
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•Total event budget: $24,500
•CSE funds: $7,360.00
•Profit and loss: -$12,000
•Funding utilization:
•$7,500 travel
•$4,500 marketing development
•In-kind sponsorship: $0
•Cash sponsorship: $0
* Event producer to attach detailed budget for recap
Estimated Results*
Attendance Numbers
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* Based on survey results.
•Estimated attendance: N/A
•If non-ticketed, method you used to estimate attendees:
•% of people in Vail specifically for event: Defined in 2015 Plan Request
•% of people attended previous years: N/A
Estimated Results*
Demographic Profile
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•Attendees came from (local, regional, out of state, international):
•Average age and income bracket of attendees:
* Based on survey results.
Estimated Results*
Event Attendee Estimated Spending
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•Lodging: N/A
•% attendees stayed in Town of Vail:
•Average amount spent on lodging/day:
•Estimated room nights booked due to event association:
•Lodging call to action:
•Dining:
•Shopping:
•Other Activities:
* Based on survey results.
Estimated Return on Investment (ROI)*
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•Additional Town of Vail spending event generated: N/A
•Ratio of increased revenue to amount of funding received: N/A
•Sales tax revenue generated by event and accrued to Town of Vail
including sales and lodging tax:** N/A
* Based on survey results.
** The TOV collects 4% sales tax with the exception of short-term lodging which collects 5.4% after
the addition of a 1.4% local marketing district tax. For more information:
http://www.vailgov.com/subpage.asp?dept_id=48
Visitor Intent to Return*
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Satisfaction ratings: N/A
•Bullet 1
•Bullet 2
•Bullet 3
* Based on survey results.
Topline Marketing Efforts
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•Developing online presence
•Advertising (Swift Media)
•Vail Resorts Relationship
•Development of Vail Leadership Magazine
•Highlights learning opportunities in Vail
•Showcases campus facilities
Community Contribution
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•Impact on Vail’s sense of community:
Over the past 120 days the Institute has engaged conversations within
the community with long-time locals as well as a new wave of returning
youth, and major similarities align around the topic of “learning.”
The need for a cultural center to be offering continuous learning
opportunities which blend event based and on going certificate
programs along with experiential destination learning opportunities is
key for the long-term vibrancy and brand of Vail.
Higher learning opportunities will connect the affluent members of the
Valley and their continued long term investment in the community
based on the value they place on learning.
Sustainability Efforts
Green Measures
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•Bullet point Number 4: N/A
•Bullet point Number 5 N/A
•Bullet point Number 6 N/A
•Bullet point Number 7, N/A
Additional Information
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•Provide detailed budget in attachment please
•Provide ROI explanation in attachment please
•Bullet point
Additional documents attached to presentation: