HomeMy WebLinkAbout2015 Big Beers Belgians and Barleywines RecapEvent Recap: Big Beers Festival
March 4, 2015
Big Beers Festival: January 8 – 10, 2015
Mobile: 970.977.0100
bigbeersfestival@hotmail.com
2 Town of Vail | CSE | March 4, 2015
Estimated Results*
3 Town of Vail | CSE | March 4, 2015
•Estimated attendance: 1600
•If non-ticketed, method you used to estimate attendees:
A combination of the number of glasses used and the number of food
coupons distributed is used to arrive at a total number of full-price ticketed
attendees, brewery attendees, media, sponsors, and volunteers.
•Number/percentage of people in Vail specifically for event: 99%
Although more locals attended, total attendance was up.
•Number/percentage of people who attended the event in previous years:
2014 survey showed 65%, although my guess is more like 80%.
We did have a higher rate of new breweries and attendees this year than last year.
* Based on survey results in 2014.
Estimated Results*
4 Town of Vail | CSE | March 4, 2015
•Attendees came from (local, regional, out of state, international):
•Out of State = 15%
•Local = 11%
•In State, not local = 73%
•International = 1%
•These are estimated numbers based on 2014 survey results
Cheese & Chocolate Pairing Seminar
led by Fred Bueltmann, New Holland
Brewing Co., New Holland, MI
Importance of Event - Intent
5 Town of Vail | CSE | March 4, 2015
•Importance of event in decision to visit Vail
95% of attendees were in Vail specifically for the Big Beer Festival.
I have heard it said many times that the location is one of the key reasons
that they attend the event (brewers, particularly) and that attending the
Big Beers Festival has caused them to decide to return to Vail for other
reasons (skiing, meetings, family trips, etc).
2015 Featured Brewmasters:
(L)Ron Kloth, Papago Brewing Co.,
Scottsdale, AZ and
(R)Jef Versele, Brouwerij
Van Steenberge, East Flanders,
Belgium
Estimated Results*
6 Town of Vail | CSE | March 4, 2015
•Lodging:
•Estimated room nights booked due to event association = 675
•Location of lodging = Vail Cascade, Holiday Inn/Apex Vail, Simba Run,
Evergreen Lodge, The Lifthouse, Lion Square Lodge, and Montaneros
•Type of lodging – paid vs. unpaid (2nd home, family & friends) = paid
•Nightly rate for lodging = $336 based upon 2014 survey
•Number of people staying in the accommodation = 3 est. average
•Average spending, based upon 2014 survey results & increased to reflect
the increase in attendance:
•Dining: $93,455
•Shopping: $36,583
•Other Activities: $35,599
NPS (Net Promoter Score)
7 Town of Vail | CSE | March 4, 2015
Would you recommend this event to someone else?
•2014 Net Promoter Score was 79 based upon survey results
•2015 Festival was sold out.
CraftBeer.com Palate Trips and an Insider
Tasting:
Emily Hutto and fellow attendees taking notes
and tasting with Julia Herz, Craft Beer Program
Director for the Brewers Association, and Adam
Dulye, Exec Chef at The Monk's Kettle and The
Abbot's Cellar in San Francisco. Herz and Dulye
introduced their new Craft Beer + Food Course
to the group
Estimated Return on Investment (ROI)*
8 Town of Vail | CSE | March 4, 2015
•Additional Town of Vail spending event generated: $348,909, based
upon 2014 survey and the increase in attendance for 2015
•Ratio of increased revenue to amount of funding received: 37:1
•Sales tax revenue generated by event and accrued to Town of Vail
including sales and lodging tax:**
•Lodging per survey - $149,095 * .054 = $8,051.13
•Dining/Retail/Other per survey - $165,637 * .04 = $6,625.48
•Master bill for event
•Lodging = $673.60
•Food/Other = $2,961.34
* Based on survey results.
** The TOV collects 4% sales tax with the exception of short-term lodging which collects 5.4% after
the addition of a 1.4% local marketing district tax. For more information:
http://www.vailgov.com/subpage.asp?dept_id=48
Vail Brand Compatibility
The Premier International Mountain Resort Community
9 Town of Vail | CSE | March 4, 2015
The event met the standard of excellence by:
•Big Beers, Belgians & Barleywines Festival brand recognition as the ski and snowboard
destination for the elite among the craft beer industry - and their fans - annually.
•Big Beers Festival net promoter score for 2014 was 79, with 81% of respondents
Extremely Likely (9 or 10 out of 10) to recommend the event to friends or family
members.
•The variety and high quality of events scheduled throughout the weekend provide
education for the individual’s palate and exposure to culinary arts, not limited to
brewing alone.
•The schedule of events is not limited to a single venue and provides ample opportunity
to explore & patronize Vail Village/LionsHead and enjoy Vail Mountain.
•The Big Beers Festival features international products, touts international industry
history & culture, and frequently hosts international guests.
Event Strengths & Weaknesses
10 Town of Vail | CSE | March 4, 2015
•Exceeded expectations:
•Increased attendance to 1600 for Commercial Tasting with zero security issues.
•Successfully added a new Brewers Reception and additional seminar track to the
weekend.
•Increased # of bathroom options for Commercial Tasting (slated as a needed
improvement in 2014).
•Added transportation to West Vail on Saturday pm (slated as a needed improvement in
2014)
•Increased overall seminar attendance through increased informational focus, most
notably for the Cigar Pairing Experience and the Yoga of Brewing.
•Measures that could be taken for event improvement:
•Parking planning and communication for the Frontage Rd needs to be improved with a
new plan. (continues as improvement target from 2014)
•Commercial Tasting exit needs new strategy for efficient exit of both attendees and
brewers and more outside lighting for safety.
Community Contribution
11 Town of Vail | CSE | March 4, 2015
•Describe how the event impacted Vail’s sense of community:
•Big Beers banners brought heightened awareness of the event all week in
LionsHead. There were many comments from locals.
•Big Beers participants set up promotions throughout Vail, Lionshead, & West
Vail at Mountain Standard, Tavern on the Square, Vail Ale House, & Bol to
name a few. Vail Ale House said they had their best weekend of business in
their history.
•Big Beers tickets were on sale at Alpine Wine & Spirits, West Vail Liquormart,
and Grappa.
•Big Beers posters and information were available locally at host hotels, on
TV8, AMT Radio stations, and in the Vail Daily extensively.
•Town of Vail transportation and the Vail Cascade shuttle were used
extensively.
•Vail Valley Charitable Fund as the beneficiary raises awareness as well,
especially community-wide.
Topline Marketing Efforts
12 Town of Vail | CSE | March 4, 2015
•Big Beers website
•Internet articles/blogs/media exposure
•Promotion on Rush49
•Advertising with Westword
•Social media activity
•Facebook/Twitter
•Printed articles/ads/media exposure
•All About Beer Magazine
•Vail Daily
•Zymurgy
•Television & radio exposure
•Posters locally & at breweries
•Event calendars: Colorado, Town of Vail, Breweries, Brewers Assn,
American Homebrewers Assn, Magazines (DRAFT, All About Beer,
Zymurgy, The New Brewer, Encompass, etc.)
Potential for Growth & Sponsorships/Media Exposure
13 Town of Vail | CSE | March 4, 2015
•Event growth will be focused on increased financial strength rather
than increased attendance, as space is currently maxed out.
•Specific weekend events other than the Commercial Tasting will be
reviewed for strength and improvement, then improved or replaced.
•Auxiliary events continue to be added organically by breweries and
event sponsors outside of the weekend festival schedule.
•Industry sponsorships have increased substantially. Increased
sponsorship efforts, and potentially increasing the sponsorship rates,
will be beneficial.
•Efforts to attract a lifestyle sponsor(s) will be initiated.
•Efforts to increase mainstream media exposure will also be initiated.
Sustainability Efforts
14 Town of Vail | CSE | March 4, 2015
•What measures were taken at your event to support the
environmentally-friendly goals of the Town of Vail?
•The Vail Cascade’s Destination Earth program provides the ability for the Big
Beers Festival to sort and recycle all glass, plastics, cans, cardboard, and
paper throughout event weekend.
•Big Beers Festival has purchased glassware to be used for seminars, dinners,
and other events rather than plastic wherever possible.
•When presenters, notably the Brewers Association, bring their own plastic
glasses, they are extremely conscious about being recyclable or compostable.
•The brewing industry as a whole has very high standards set for its members
and educates proactively about being 100% sustainable. Cans are replacing
glass at an increasing rate, and environmental responsibility is one
fundamental reason
The Town of Vail is committed to the stewardship and protection of our unique mountain
environment. In consideration of both our local and global impacts and opportunities, our
environmental vision is to demonstrate and promote: renewable energy, resource efficiency,
ecosystem protection, and community awareness and education.
Event Budget
15 Town of Vail | CSE | March 4, 2015
•Total event budget: $103,000.00
•CSE funds: $9,500.00
•Profit and loss: ($126.31)
•Funding utilization: Expansion operational supplies, such as additional
trash cans for ice and secure wireless network for media/retail, and
Marketing growth.
•In-kind sponsorship: $889.92 + lodging discounts, radio and television
interviews/announcements, Vail Daily ad, All About Beer Magazine ad,
Brew Your Own Magazine ads, etc.
•Cash sponsorship: $10,966, not including TOV/CSE
* Event producer to attach detailed budget for recap
Additional Information
16 Town of Vail | CSE | March 4, 2015
4:55 PM
02/23/15
Accrual Basis
Big Beers Festival
Profit & Loss Detail
August 1, 2014 through February 25, 2015
Type Date Num Name Memo Amount CSE Funding Notes
Income
Event Income
Brewmasters' Dinners
Deposit 10/27/2014 Wirth 216.00
Check 11/03/2014 1056 Todd Howes Resell tickets -324.00
Deposit 01/05/2015 Smith 324.00
Deposit 01/14/2015 Etix settlement 11,297.00
Deposit 01/14/2015 Etix settlement 2,160.00
Deposit 01/29/2015 Henzler - Dinner 110.00
Check 02/05/2015 1237 Donna Geithman Donna & Sir William Dinner 216.00
Deposit 02/12/2015 Reed/Rubesne 762.00
General Journal 02/22/2015 PayPal Brewmasters Dinner Pmts 8,211.13
Deposit Still outstanding Brewmasters Dinner Pmts 2,808.00
Total Brewmasters' Dinners 25,780.13
Commercial Tasting Tickets
Deposit 10/27/2014 Wirth 198.00
Deposit 10/27/2014 Our Mutual Friend 50.00
Deposit 10/27/2014 Global Beer Network 100.00
Check 11/03/2014 1054 Deb & Jeff Cameron Refund volunteers -130.00
Check 11/03/2014 1055 Cara O'Hare Refund volunteer -65.00
Deposit 11/14/2014 Etix 5,000.00
Check 01/11/2015 1224 Jon Hovan Reimb Volunteers -80.00
Deposit 01/12/2015 Square - Retail & Comm Tasting 1,886.02
Deposit 01/14/2015 Etix settlement 28,280.00
Deposit 01/14/2015 Etix settlement 2,840.00
Deposit 01/16/2015 Wine or Wort tickets 260.00
Deposit 01/29/2015 Event Cash 2,569.50
Deposit 01/29/2015 Event cash 2,600.00
Deposit 01/29/2015 Rush 49 1,625.00
Deposit 01/30/2015 Riverwalk tickets 260.00
Check 02/05/2015 1236 Upslope Brewing Co.Double pmt for attendees -100.00
Deposit 02/12/2015 Liquor Stores 90.00
General Journal 02/22/2015 PayPal Comm Tasting Brewery Attendees 4,962.44
Total Commercial Tasting Tickets 50,345.96
Homebrew Competition
Deposit 01/29/2015 Entry Fees 445.00
Deposit 01/29/2015 Entry Fees 35.00
General Journal 02/22/2015 PayPal Homebrew Entry Payments 1,377.15
Total Homebrew Competition 1,857.15
Reserved Seminar Seats
Deposit 01/14/2015 Etix settlement 2,250.00
Total Reserved Seminar Seats 2,250.00
Event Income - Other
Deposit 01/14/2015 AAB Subscriptions 12.00
Deposit 01/29/2015 Donation - Bandoni 150.00
Total Event Income - Other 162.00
Total Event Income 80,395.24
Page 1 of 8
4:55 PM
02/23/15
Accrual Basis
Big Beers Festival
Profit & Loss Detail
August 1, 2014 through February 25, 2015
Type Date Num Name Memo Amount CSE Funding Notes
Retail Sales
Deposit 01/12/2015 Square - Retail & Comm Tasting 1,062.00
Total Retail Sales 1,062.00
Sponsorship
Deposit 10/27/2014 Brew Your Own Mag 866.00 New
Deposit 10/27/2014 Freshcraft 350.00
Deposit 10/27/2014 BSG Craft Brewing 1,750.00 New
Deposit 11/24/2014 CraftBeer.com 1,000.00
Deposit 11/24/2014 Country Malt Group 1,750.00 New
Deposit 01/05/2015 Briess Malting Co 500.00
Deposit 01/05/2015 White Labs 1,250.00 Higher level
Deposit 01/29/2015 Wyeast 1,000.00 New
General Journal 02/22/2015 PayPal HomebrewTalk.com Sponsorship 500.00 New
General Journal 02/22/2015 Slifer Slifer, Smith & Frampton 1,250.00
General Journal 02/22/2015 Grandstand Grandstand Sponsorship/Trade 889.92 New/Trade
AAB All About Beer Magazine 750.00
TOV CSE Support 9,500.00
Total Sponsorship 21,355.92
Total Income 102,813.16
Gross Profit 102,813.16
Expense
Bank Fees
Check 08/13/2014 1040 Laura Lodge PayPal Fee 30.00
Check 09/08/2014 1046 Laura Lodge PayPal Fee 30.00
Check 10/10/2014 1049 Laura Lodge CC - Pay Pal Fees 30.00
Check 11/07/2014 1211 Laura Lodge PayPal 30.00
Check 12/10/2014 To Print Laura Lodge PayPal 30.00
Deposit 01/14/2015 Etix settlement 21.00
Check 01/15/2015 1227 Laura Lodge PayPal 30.00
Check 02/10/2015 1240 Laura Lodge Square Readers (2)21.34
Check 02/10/2015 1240 Laura Lodge PayPal 30.00
General Journal 02/22/2015 PayPal PayPal Fees 500.72
Total Bank Fees 753.06
Donation
General Journal 02/22/2015 Slifer Slifer, Smith & Frampton to VVCF 1,250.00
Total Donation 1,250.00
Dues & Subscriptions
Check 09/08/2014 1041 Brewers Association Indiv Membership 155.00
Check 09/08/2014 1042 All about Beer Magazine Subscription 19.99
Check 10/01/2014 1047 American Homebrewers Association Subscription 38.00
Check 11/04/2014 1057 All about Beer Magazine Subscription 19.99
Check 11/07/2014 1211 Laura Lodge AHA Membership 75.00
Check 02/10/2015 1240 Laura Lodge Microsoft Office online for CLE 6.99
Total Dues & Subscriptions 314.97
Page 2 of 8
4:55 PM
02/23/15
Accrual Basis
Big Beers Festival
Profit & Loss Detail
August 1, 2014 through February 25, 2015
Type Date Num Name Memo Amount CSE Funding Notes
Event Expenses
A-V Expense
Check 01/02/2015 1221 Vail Cascade Resort & Spa A-V Expense 4,000.00
Check 07/31/2013 Deposit Vail Cascade Resort & Spa A-V Expense 1,000.00
Check 02/19/2015 1182 Vail Cascade Resort & Spa Partial A-V costs 800.65
Total A-V Expense 5,800.65
Brewers Reception
Check 02/19/2015 1182 Vail Cascade Resort & Spa Brewers Reception Food 2,099.98 849.98$ New event
Total Brewers Reception 2,099.98
Brewmasters Dinners Expenses
Check 12/10/2014 To Print Laura Lodge Bread for Avery Tasting 6.42
Check 12/10/2014 To Print Laura Lodge Bread for Tasting 5.39
Check 12/10/2014 To Print Laura Lodge Bread for Epic Tasting 5.39
Check 02/03/2015 1233 Vail Mountain Lodge Terra Bistro Dinner 7,391.25
Check 02/19/2015 1182 Vail Cascade Resort & Spa Traditional Dinner - last course 2,259.98
Check 02/19/2015 1182 Vail Cascade Resort & Spa Calibration Dinner 9,756.00
Check 02/19/2015 1182 Vail Cascade Resort & Spa Traditional Dinner - 4 courses 8,299.60
Check 02/19/2015 1182 Vail Cascade Resort & Spa Dinner adjustments/media seats -1,085.69
Total Brewmasters Dinners Expenses 26,638.34
Commercial Tasting Expenses
Food Coupons
Check 02/19/2015 1182 Vail Cascade Resort & Spa Food Coupons 7,999.92
Total Food Coupons 7,999.92
Glasses
Check 02/10/2015 1240 Laura Lodge Event Glassware 2,462.05
General Journal 02/22/2015 Grandstand Grandstand Sponsorship/Trade 889.92
Total Glasses 3,351.97
Programs
Check 01/08/2015 1223 Copy Copy Programs for 2015 1,257.44
Total Programs 1,257.44
Tickets - Paper
Check 02/10/2015 1240 Laura Lodge Paper Tickets 37.18
Total Tickets - Paper 37.18
Commercial Tasting Expenses - Other
Check 02/10/2015 1240 Laura Lodge Plastic floor protection 134.03 New
Check 02/10/2015 1240 Laura Lodge Spray Glue 22.91
Check 02/10/2015 1240 Laura Lodge Trash Cans for Ice 158.97 158.97$
Check 02/10/2015 1240 Laura Lodge Tent - Alpine Party Rentals (deposit)644.88 644.88$ New
Check 02/10/2015 1240 Laura Lodge Trash Cans for Ice 163.99 163.99$
Check 02/10/2015 1240 Laura Lodge Tent - Alpine Party Rentals (final)644.88 644.88$ New
Check 02/19/2015 1182 Vail Cascade Resort & Spa Tear Down Team Dinner 90.49
Check 02/19/2015 1182 Vail Cascade Resort & Spa Secure Wireless Network 400.00 400.00$ New
Total Commercial Tasting Expenses - Other 2,260.15
Page 3 of 8
4:55 PM
02/23/15
Accrual Basis
Big Beers Festival
Profit & Loss Detail
August 1, 2014 through February 25, 2015
Type Date Num Name Memo Amount CSE Funding Notes
Total Commercial Tasting Expenses 14,906.66
Event Misc Expense
Check 10/15/2014 1052 Town of Vail 2015 Hang Banner - Lionshead 50.00
Check 12/10/2014 To Print Laura Lodge Tap Handles - Chalkboard 260.91 260.91$ New
Check 01/27/2015 1232 Town of Vail Parking Ticket/Overlin 16.00
Total Event Misc Expense 326.91
Event Office Supplies
Check 01/15/2015 1227 Laura Lodge Posterboard/Paper Cutter/name tag paper 184.63
Check 01/15/2015 1227 Laura Lodge Sign board 109.69
Check 01/15/2015 1227 Laura Lodge Toner for Amy's Printer 139.96 New
Check 01/15/2015 1227 Laura Lodge Envelopes/posterboard 155.94
Check 02/10/2015 1240 Laura Lodge Poster board 74.75
Total Event Office Supplies 664.97
Homebrew Competition
Check 08/13/2014 1040 Laura Lodge Register Homebrew Competition 2015 30.00
Check 11/20/2014 1215 Hermann Werks Medals 162.40
Check 12/13/2014 1220 Black Sky Brewing Co.Sorting Lunch 242.96
Check 02/05/2015 1237 Donna Geithman 293.87
Check 02/10/2015 1240 Laura Lodge Plastic Cups 81.52
Check 02/19/2015 1182 Vail Cascade Resort & Spa Homebrew Comp Food 400.00 200.00$
Total Homebrew Competition 1,210.75
Lodging
Brewer/Presenter Lodging
Check 02/19/2015 1182 Vail Cascade Resort & Spa Brewer/Presenter Lodging 4,089.54
Total Brewer/Presenter Lodging 4,089.54
Media Lodging
Check 02/10/2015 1240 Laura Lodge Holiday Inn - Valliere 168.07 New
Check 02/10/2015 1240 Laura Lodge Holiday Inn - Valliere 336.14 New
Check 02/19/2015 1182 Vail Cascade Resort & Spa Media Lodging 1,963.47
Total Media Lodging 2,467.68
Staff Lodging
Check 02/19/2015 1182 Vail Cascade Resort & Spa Staff Lodging 5,414.59
Total Staff Lodging 5,414.59
Total Lodging 11,971.81
Security
Check 01/20/2015 1229 Lone Star Security 3,248.00
Check 02/19/2015 1182 Vail Cascade Resort & Spa Town of Vail Police 960.00
Total Security 4,208.00
Seminar - Presenter Expense
Check 02/10/2015 1240 Laura Lodge Cicerone crackers 26.18 new
Total Seminar - Presenter Expense 26.18
Page 4 of 8
4:55 PM
02/23/15
Accrual Basis
Big Beers Festival
Profit & Loss Detail
August 1, 2014 through February 25, 2015
Type Date Num Name Memo Amount CSE Funding Notes
T-shirts
Check 01/20/2015 1231 JB T's All wearables 4,982.06
Check 02/05/2015 1235 Misty Gordon Creative Posters for retail 36.90 new
Total T-shirts 5,018.96
Truck - Refrigerated
Check 01/19/2015 1228 Western Importers Discounted/didn't use refer 500.00 500.00$
Total Truck - Refrigerated 500.00
Welcome Reception
Check 02/19/2015 1182 Vail Cascade Resort & Spa Welcome Reception Food 1,999.98
Total Welcome Reception 1,999.98
Event Expenses - Other
Check 01/20/2015 1230 Taste of Vail Gold Poles 150.00
Check 02/10/2015 1240 Laura Lodge Posters 116.86
Check 02/10/2015 1240 Laura Lodge Bread for Comm Tasting 167.44
Check 02/10/2015 1240 Laura Lodge Get to Vail Limo Service to Vail Ale House 1,080.00 new
Total Event Expenses - Other 1,514.30
Total Event Expenses 76,887.49
Event Management
Check 10/27/2014 1053 Laura Lodge 4,500.00 4,500.00$
Total Event Management 4,500.00
Insurance
Event Insurance
Check 01/15/2015 1227 Laura Lodge K&K Insurance 903.00
Total Event Insurance 903.00
Work Comp
Check 11/04/2014 1058 Pinnacol Assurance 370.00
Check 02/05/2015 1234 Pinnacol Assurance Additional Premium 77.00 77.00$ Increase
Total Work Comp 447.00
Total Insurance 1,350.00
Legal Fees
Check 02/10/2015 1240 Laura Lodge Sec of State 10.00
Total Legal Fees 10.00
Marketing/Sales
Advertising
Check 10/06/2014 1048 Westword 2015 Advertising 375.00 375.00$ New
Total Advertising 375.00
Promotional Expenses
Deposit 01/29/2015 Rush 49 781.25 781.25$ New
Total Promotional Expenses 781.25
Page 5 of 8
4:55 PM
02/23/15
Accrual Basis
Big Beers Festival
Profit & Loss Detail
August 1, 2014 through February 25, 2015
Type Date Num Name Memo Amount CSE Funding Notes
Public Relations/Communications
Check 01/05/2015 1222 TV8 Three Interviews 50.00
Total Public Relations/Communications 50.00
Web Expenses
Check 09/08/2014 1043 Fluid Elements Web Design 2015 Website Update 926.25
Check 11/18/2014 1213 Fluid Elements Web Design 9/16 - 11/7 Updates 633.75
Check 02/20/2015 1183 Fluid Elements Web Design 11/14 - 2/15 1,634.75
Total Web Expenses 3,194.75
Total Marketing/Sales 4,401.00
Meals & Entertainment
Check 08/13/2014 1040 Laura Lodge Odell/Vail Ale House 96.19
Check 08/13/2014 1040 Laura Lodge Salida/Misty & Steve/Bill & Barb 83.79
Check 11/07/2014 1211 Laura Lodge Dinner WHL/LL/MG/SG 113.96
Check 11/07/2014 1211 Laura Lodge Geithmans for lunch 34.47
Check 12/10/2014 To Print Laura Lodge Homebrew Dinner 198.23
Check 12/10/2014 To Print Laura Lodge Dinner/Avery Tasting 11.91
Check 12/10/2014 To Print Laura Lodge Lunch with Chris Pryor/Wyeast 41.85
Check 12/10/2014 To Print Laura Lodge Dinner/Epic Tasting 11.91
Check 12/10/2014 To Print Laura Lodge Lunch for Terra Bistro Chefs 38.92
Check 02/10/2015 1240 Laura Lodge Lunch - LLL 9.65
Check 02/10/2015 1240 Laura Lodge Clean up Lunch 33.06
Check 02/10/2015 1240 Laura Lodge Dinner LL/MG/SG 122.49
Total Meals & Entertainment 796.43
Misc Expense
Check 12/10/2014 To Print Laura Lodge Postage 39.30
Check 12/10/2014 To Print Laura Lodge Postage 56.85
Total Misc Expense 96.15
Office Supplies
Check 09/08/2014 1046 Laura Lodge Publisher - Etix Design 118.79
Total Office Supplies 118.79
Rent - Office
Check 08/13/2014 1038 Lodge Holdings Aug Rent 575.00
Check 08/13/2014 1039 Lodge Holdings June Utilities 192.00
Check 09/08/2014 1044 Lodge Holdings September Rent 575.00
Check 09/08/2014 1045 Lodge Holdings July Utils 220.69
Check 10/10/2014 1050 Lodge Holdings Oct Rent 575.00
Check 10/10/2014 1051 Lodge Holdings Aug Utilities 189.52
Check 11/04/2014 1059 Lodge Holdings Nov Rent 575.00
Check 11/04/2014 1060 Lodge Holdings Sept Utilities 189.18
Check 12/02/2014 1216 Lodge Holdings Dec Rent 575.00
Check 12/08/2014 1217 Lodge Holdings Oct Utilities 205.00
Check 01/15/2015 1225 Lodge Holdings Jan Rent 575.00
Check 01/15/2015 1226 Lodge Holdings Nov Utilities 177.19
Check 02/10/2015 1238 Lodge Holdings Feb Rent 575.00
Check 02/10/2015 1239 Lodge Holdings Dec Utilities 152.60
Page 6 of 8
4:55 PM
02/23/15
Accrual Basis
Big Beers Festival
Profit & Loss Detail
August 1, 2014 through February 25, 2015
Type Date Num Name Memo Amount CSE Funding Notes
Total Rent - Office 5,351.18
Taxes
Check 12/10/2014 1219 Town of Vail Sales Tax License 75.00
Check 02/19/2015 1181 Town of Vail Sales Tax for Jan 49.66
Total Taxes 124.66
Travel
Check 08/13/2014 1040 Laura Lodge Gas - Salida 47.49
Check 11/07/2014 1211 Laura Lodge GABF Parking 13.00
Check 11/07/2014 1212 Laura Lodge GABF Parking 151.94
Check 11/07/2014 1211 Laura Lodge GABF Gas 50.86
Check 12/10/2014 To Print Laura Lodge Gas to Homebrew Dinner 42.38
Check 12/10/2014 To Print Laura Lodge Gas 50.03
Check 12/10/2014 To Print Laura Lodge Gas for Avery Tasting 31.49
Check 12/10/2014 To Print Laura Lodge Gas for Epic Tasting 33.98
Check 02/10/2015 1240 Laura Lodge Gas during Big Beers 25.06
Check 02/10/2015 1240 Laura Lodge Gas during Big Beers 39.51
Total Travel 485.74
Venue Cost
Room Rental
Check 02/19/2015 1182 Vail Cascade Resort & Spa Rendering Fee for Gore Range Hall 2,000.00
Check 02/19/2015 1182 Vail Cascade Resort & Spa Labor for Comm Tasting 2,600.00
Total Room Rental 4,600.00
Seminar Cost
Check 02/19/2015 1182 Vail Cascade Resort & Spa Set up fees for seminars 700.00
Check 02/19/2015 1182 Vail Cascade Resort & Spa Glassware Labor for Seminars 1,200.00
Total Seminar Cost 1,900.00
Total Venue Cost 6,500.00
Total Expense 102,939.47
Net Income -126.31
2015 Media (articles/videos):2015 Big Beers 2015 Coverage The Colorado Beer Trail
2015 Big Beers Fest Continues to Impress Brewtally Insane
2015 Photos: Festival Warmed the Hearts of Beer Lovers Westword
2015 Big Beers Brewer Interviews The Colorado Beer Trail
2015 Podcast: Eric Ponce at Big Beers Festival Porch Drinking
2015 12 Can't Miss Beers - Vail Big Beers Festival Brewtally Insane
2015 Judging Beers at Vail's Big Beers, Belgians and Barleywines Focus on the Beer
2015 15 Beers for 15 Years: Our Picks for Big Beers Festival Focus on the Beer
2015 Vail BBB Craft Beer's Best Kept Secret Porch Drinking
2015 CO Companies Flourish in Business of Planning Beer Events Denver Business Journal
2015 Big Beers Experimental Brewing Seminar Focus on the Beer
2015 Big Beers Festival Announces Educational Speaker Tracks Craft Beer
2015 Vail's Big Beers, Belgians and Barleywines Festival Turns 15 Vail Daily
2015 Calibration Dinner Kicks Off Big Beers Festival in Vail Westword
2015 Big Beers Fest Enters 15th Year of Giving Vail Daily
Page 7 of 8
4:55 PM
02/23/15
Accrual Basis
Big Beers Festival
Profit & Loss Detail
August 1, 2014 through February 25, 2015
Type Date Num Name Memo Amount CSE Funding Notes
2015 American Craft Beer Weekend Picks American Craft Beer
2015 Finding my Inner Ale Drinker Vail Daily
Page 8 of 8