HomeMy WebLinkAbout06-04-2015 GoPro DashboardDay visitor
to Vail
Full-time
downvalley
resident
Full-time
resident of
Town of Vail
Overnight
visitor to the
region
Seasonal
resident of
Vail Valley
0%
20%
40%
60%
P e r c e n t R e s p o n d i n g
14%13%
60%
8%5%
Visitor Type
0%20%40%60%
Percent Responding
Annual Household
Income
Under $50k
$50k-$100k
$100-$150k
$150k or more
Age of respondent Under 18
18 - 24
25 - 34
35 - 44
45 - 54
55 - 64
65 - 74
75 or older
Gender Male
Female
State/Country Colorado
California
Texas
Utah
Illinois
Florida
Minnesota
Virginia
27%
35%
14%
24%
1%
15%
32%
19%
17%
12%
4%
1%
53%
47%
61%
3%
3%
3%
2%
2%
2%
2%
Overall Visitor Profile
0K
10K
20K
30K
40K
50K
60K
A t t e n d e e -D a y s 46K
Attendance Estimate
0%20%40%60%
Percent Responding
Are you staying:In paid lodging
Vacation home/timeshare
With friends/family
Other
How many people
are staying in
your
accommodations
unit?
Myself only
2
4
3
5
6 or more
Nights in the area
this trip
1
2
3-5
6-8
9-14
15 or more
Where are your
lodging
accommodations
located?
Vail
Beaver Creek
Avon
Edwards
Eagle/Gypsum
Summit County
Other
56%
19%
18%
7%
10%
29%
17%
14%
11%
18%
15%
22%
34%
21%
4%
4%
63%
11%
9%
4%
1%
8%
5%
Nightly Rate (if Paid)
Average: $219
Median: $200
Overnight Visitor Profile: Overnight Visitors and Seasonal Residents Only
0: None, I
would have
come to Vail
anyway
1 2 3 4 5: Half my
reason for
coming to
Vail
6 7 8 9 10: My only
reason for
coming to
Vail
0%
20%
40%
60%
80%
P e r c e n t R e s p o n d i n g
67%
64%
51%
10%
10%
36%
36%
3%7%
0%
14%21%8%12%12%12%16%
Importance of Event in Decision to Visit Vail Today
Promoter Passive Detractor NPS
10%
20%
30%
40%
50%
60%
70%
80%
P e r c e n t R e s p o n d i n g [0 =N o t a t
a l l l i k e l y ,1 0 =E x t r e m e l y l i k e l y ]76%
15%9%
68%
Likelihood of Recommending Event to a Friend or Family Member
Total Restaurants/Bars/
Prepared Food Vendors Shopping Lodging Other items excluding
lodging
Recreation (race entry
fees, golf, bike rental,
etc.)
$0
$100
$200
E c o n o m i c I m p a c t
p e r A t t e n d e e -D a y
$119
$43 $32 $19 $13 $12
Direct Economic Impact to TOV per Attendee-Day
2015 event funding
Direct economic impact to TOV
Economic impact payback ratio $64.22
$5,459,029.42
$85,000.00
Return on Investment: Funding vs. Impact
Summary of Key Trip Characteristics and Demographics
2015 Event Visitor Summary: GoPro Mountain Games, June 4-7
The overall sample size for this survey is 305. Please note that sample sizes are smaller for subgroups.
Overnight Only
Day visitor to Vail
Full-time downvalley resident
Full-time resident of Town of Vail
Overnight visitor to the region
Seasonal resident of Vail Valley
Average
Day visitor to Vail
Full-time downvalley resident
Full-time resident of Town of Vail
Overnight visitor to the region
Seasonal resident of Vail Valley 4.9
6.6
5.2
7.4
8.6