HomeMy WebLinkAbout06-19-2015 King of the Mountain Volleyball DashboardDay visitor
to Vail
Full-time
downvalley
resident
Full-time
resident of
Town of Vail
Overnight
visitor to the
region
Seasonal
resident of
Vail Valley
0%
50%
P e r c e n t R e s p o n d i n g
11%
81%
3%1%4%
Visitor Type
0%50%100%
Percent Responding
Annual Household
Income
Under $50k
$50k-$100k
$100-$150k
$150k or more
Age of respondent Under 18
18 - 24
25 - 34
35 - 44
45 - 54
55 - 64
65 - 74
75 or older
Gender Female
Male
State/Country Colorado
New Mexico
California
Arizona
Texas
18%
40%
24%
18%
5%
11%
34%
25%
23%
3%
0%
0%
51%
49%
90%
6%
2%
1%
1%
Overall Visitor Profile
0K
10K
20K
30K
40K
50K
A t t e n d e e -D a y s
4.0K
Attendance Estimate
0%20%40%60%80%100%
Percent Responding
Are you staying:In paid lodging
Vacation home/timeshare
With friends/family
Other
How many people
are staying in
your
accommodations
unit?
Myself only
2
3
4
5
6 or more
Nights in the area
this trip
1
2
3 - 5
6 - 8
9 - 14
15 or more
Where are your
lodging
accommodations
located?
Vail
Beaver Creek
Avon
Edwards
Eagle/Gypsum
Summit County
Other
85%
9%
6%
0%
0%
14%
10%
23%
6%
47%
14%
56%
29%
0%
0%
0%
82%
4%
8%
1%
2%
1%
1%
Nightly Rate (if
Paid)
Average: $244
Median: $160
Overnight Visitor Profile: Overnight Visitors and Seasonal Residents Only
0: None, I
would have
come to Vail
anyway
1 2 3 4 5: Half my
reason for
coming to
Vail
6 7 8 9 10: My only
reason for
coming to
Vail
0%
20%
40%
60%
80%
100%
P e r c e n t R e s p o n d i n g
0%0%0%0%0%0%1%4%8%
85%
33%
83%
25%
0%0%
75%
0%2%0%0%0%0%
33%33%
8%0%0%0%
Importance of Event in Decision to Visit Vail Today
Promoter Passive Detractor
NPS (Promoters minus
Detractors)
10%
20%
30%
40%
50%
60%
70%
80%
90%
P e r c e n t R e s p o n d i n g [0 =N o t a t
a l l l i k e l y ,1 0 =E x t r e m e l y l i k e l y ]
47%
30%23%24%
Likelihood of Recommending Event to a Friend or Family Member
Total
Restaurants/Bars/
Prepared Food
Vendors
Lodging Other items
excluding lodging
Recreation (golf,
bike rental, entry
fees, etc.)
Shopping
$0
$100
$200
E c o n o m i c I m p a c t
p e r A t t e n d e e -D a y
$112
$33 $32 $15 $15 $15
Direct Economic Impact to TOV per Attendee-Day
2015 event funding
Direct economic impact to TOV
(attendee impacts only; event
production impacts excluded)
Economic impact payback ratio
(incremental community economic
impact per dollar of event funding)
$29.74
$446,039.18
$15,000.00
Return on Investment: Funding vs. Impact
Summary of Key Trip Characteristics and Demographics
2015 Event Visitor Summary: King of the Mountain, June 19 - 21
The overall sample size for this survey is 106. Please note that sample sizes are smaller for subgroups.
Overnight only
Average
Day visitor
Full-time downvalley resident
Overnight visitor
Seasonal resident of Vail Valley 7.5
9.7
9.0
8.8
Day visitor to Vail
Full-time downvalley resident
Full-time resident of Town of Vail
Overnight visitor to the region
Seasonal resident of Vail Valley