HomeMy WebLinkAbout06-20-2015 Vail Family Fun Fest DashboardDay visitor
to Vail
Full-time
downvalley
resident
Full-time
resident of
Town of Vail
Overnight
visitor to the
region
Seasonal
resident of
Vail Valley
0%
50%
100%
P e r c e n t R e s p o n d i n g
82%
9%3%1%4%
Visitor Type
0%20%40%60%
Percent Responding
Annual Household
Income
Under $50k
$50k-$100k
$100-$150k
$150k or more
Age of respondent 25 - 34
35 - 44
45 - 54
55 - 64
Gender Male
Female
State/Country Colorado
Texas
Florida
Mexico
Missouri
California
Kansas
Nebraska
Pennsylvania
0%
0%
0%
0%
4%
62%
31%
4%
58%
42%
44%
15%
7%
4%
4%
4%
4%
3%
3%
Overall Visitor Profile
0K
10K
20K
30K
40K
50K
A t t e n d e e -D a y s
4.0K
Attendance Estimate
0%20%40%60%80%100%
Percent Responding
Are you staying:In paid lodging
In a vacation home/time..
With friends/family who ..
Other
How many people
are staying in
your
accommodations
unit?
Myself only
2
3
4
5
6 or more
Nights in the area
this trip
1
2
3 - 5
6 - 8
9 - 14
15 or more
Where are your
lodging
accommodations
located?
Vail
Beaver Creek
Avon
Edwards
Eagle/Gypsum
Summit County
Other
70%
21%
8%
0%
0%
7%
10%
31%
20%
33%
7%
15%
28%
22%
18%
10%
90%
5%
3%
2%
0%
0%
0%
Nightly Rate (if
Paid)
Average: $272
Median: $250
Overnight Visitor Profile
0: None, I
would have
come to Vail
anyway
1 2 3 4 5: Half my
reason for
coming to
Vail
6 7 8 9 10: My only
reason for
coming to
Vail
0%
50%
100%
P e r c e n t R e s p o n d i n g
0%0%
0%
33%
0%0%
33%
0%
0%0%
33%
64%
0%
0%3%3%10%3%
0%
7%
3%
7%
100%
0%0%
0%0%0%0%0%0%0%0%0%0%
0%
0%0%0%0%
0%
50%
0%
50%57%
0%
0%
0%0%
29%
0%0%0%0%
14%
Importance of Event in Decision to Visit Vail Today
Promoter Passive Detractor NPS
20%
40%
60%
80%
100%
P e r c e n t
R e s p o n d i n g [0 =N o t
a t a l l
l i k e l y ,1 0 =E x t r e m e l y
l i k e l y ]
77%
8%15%
62%
Likelihood of Recommending Event to a Friend or Family Member
Total
Restaurants/Bars/
Prepared Food
Vendors
Shopping
Recreation (golf,
bike rental, entry
fees, etc.)
Lodging Other items
excluding lodging
$0
$100
$200
$300
E c o n o m i c I m p a c t
p e r A t t e n d e e -D a y
$198
$98
$52 $24 $18 $6
Direct Economic Impact to TOV per Attendee-Day
2015 Event funding
Direct economic impact to TOV
Economic impact payback ratio $39.55
$791,012.82
$20,000.00
Return on Investment: Funding vs. Impact
Summary of Key Trip Characteristics and Demographics
2015 Event Visitor Summary: Vail Family Fun Fest, June 8 - August 8
The overall sample size for this survey is 74. Please note that sample sizes are smaller for subgroups.
Overnight only
Average
Overnight visitor
Seasonal resident
Full-time resident of Town of Vail
Full-time downvalley resident
Day Visitor 2.9
9.0
0.0
6.3
2.0
Day Visitor
Full-time downvalley resident
Full-time resident of Town of Vail
Overnight visitor
Seasonal resident