Loading...
HomeMy WebLinkAbout06-27-2015 Vail Lacrosse Shootout DashboardDay visitor to Vail Full-time downvalley resident Full-time resident of Town of Vail Overnight visitor to the region Seasonal resident of Vail Valley 0% 50% 100% P e r c e n t R e s p o n d i n g 94% 1%1%0%3% Visitor Type 0%50% Percent Responding Annual Household Income Under $50k $50k-$100k $100-$150k $150k or more Age of respondent Under 18 18 - 24 25 - 34 35 - 44 45 - 54 55 - 64 65 - 74 75 or older Gender Female Male State/Country Colorado Texas Illinois Maryland California Virginia Louisiana Michigan New Jersey New York Florida 10% 21% 17% 51% 1% 7% 19% 10% 33% 27% 4% 1% 24% 76% 32% 9% 6% 6% 5% 5% 5% 3% 3% 3% 3% Overall Visitor Profile 0K 10K 20K 30K 40K 50K A t t e n d e e -D a y s 11.0K Attendance Estimate 0%50%100% Percent Responding Are you staying:In paid lodging In a vacation home / timeshare With friends/family Other How many people are staying in your accommodations unit? Myself only 2 3 4 5 6 or more Nights in the area this trip 1 2 3 - 5 6 - 8 9 - 14 15 or more Where are your lodging accommodations located? Vail Beaver Creek Avon Edwards Eagle/Gypsum Other 92% 6% 2% 1% 6% 16% 18% 22% 6% 32% 2% 2% 74% 16% 6% 0% 85% 2% 4% 4% 1% 2% Nightly Rate (if Paid) Average: $268 Median: $228 Overnight Visitor Profile: Overnight Visitors and Seasonal Residents Only 0: None, I would have come to Vail anyway 1 2 3 4 5: Half my reason for coming to Vail 6 7 8 9 10: My only reason for coming to Vail 0% 20% 40% 60% 80% 100% P e r c e n t R e s p o n d i n g 0% 50% 0%0%0%0%1%3%7% 87% 33% 0%0% 50% 0%0%3% 33% 0%0%0% 33% 0%0%0%0%0% 100% Importance of Event in Decision to Visit Vail Today Promoter Passive Detractor NPS (Promoters minus Detractors) 10% 20% 30% 40% 50% 60% 70% 80% 90% P e r c e n t R e s p o n d i n g [0 =N o t a t a l l l i k e l y ,1 0 =E x t r e m e l y l i k e l y ] 92% 6%3% 89% Likelihood of Recommending Event to a Friend or Family Member Total Lodging Restaurants/Bars/ Prepared Food Vendors Shopping Recreation (skiing, lessons, rentals, etc.) Other items excluding lodging $0 $100 $200 E c o n o m i c I m p a c t p e r A t t e n d e e -D a y $228 $71 $69 $35 $30 $23 Direct Economic Impact to TOV per Attendee-Day 2015 event funding Direct economic impact to TOV (attendee impacts only; event production impacts excluded) Economic impact payback ratio (incremental community economic impact per dollar of event funding) $167.29 $2,509,275.25 $15,000.00 Return on Investment: Funding vs. Impact Summary of Key Trip Characteristics and Demographics 2015 Event Visitor Summary: Vail Lacrosse Shoot-out, Jun 27 - Jul 5 The overall sample size for this survey is 201. Please note that sample sizes are smaller for subgroups. Overnight only Average Day visitor Full-time downvalley resident Overnight visitor Seasonal resident of Vail Valley 7.0 9.7 6.0 10.0Day visitor to Vail Full-time downvalley resident Full-time resident of Town of Vail Overnight visitor to the region Seasonal resident of Vail Valley