HomeMy WebLinkAbout07-01-2015 Bravo Vail DashboardDay visitor
to Vail
Full-time
downvalley
resident
Full-time
resident of
Town of Vail
Overnight
visitor to the
region
Seasonal
resident of
Vail Valley
0%
1000%
2000%
3000%
4000%
P e r c e n t R e s p o n d i n g
21%17%
36%
18%
8%
Visitor Type
0%20%40%60%80%
Percent Responding
Age of respondent Under 18
18 - 24
25 - 34
35 - 44
45 - 54
55 - 64
65 - 74
75 or older
Gender Female
Male
State/Country Colorado
Texas
Florida
Georgia
Illinois
Tennessee
Greece
Massachusetts
Missouri
New Jersey
0%
0%
0%
13%
6%
31%
28%
22%
56%
44%
62%
8%
6%
4%
3%
1%
1%
1%
1%
1%
Overall Visitor Profile
0K
10K
20K
30K
40K
50K
A t t e n d e e -D a y s
52.3K
Attendance Estimate
0%20%40%60%80%
Percent Responding
Are you staying:In paid lodging
Vacation home/timeshare
With friends/family
Other
How many people
are staying in your
accommodations
unit?
Myself only
2
3
4
5
6 or more
Nights in the area
this trip
1
2
3 - 5
6 - 8
9 - 14
15 or more
Where are your
lodging
accommodations
located?
Vail
Beaver Creek
Avon
Edwards
Eagle/Gypsum
Summit County
Other
50%
23%
23%
4%
8%
39%
18%
18%
4%
12%
4%
18%
33%
27%
12%
6%
71%
6%
10%
8%
0%
2%
4%
Nightly Rate (if
Paid)
Average: $228
Median: $200
Overnight Visitor Profile
0: None, I
would have
come to Vail
anyway
1 2 3 4 5: Half my
reason for
coming to
Vail
6 7 8 9 10: My only
reason for
coming to
Vail
0%
20%
40%
60%
80%
100%
P e r c e n t R e s p o n d i n g
4%0%4%0%0%
12%
0%
8%8%0%
65%
29%
2%2%0%2%6%4%0%4%2%
50%
3%0%0%0%0%0%0%0%3%0%
93%
0%
9%
0%0%0%9%
0%0%0%0%
82%
Importance of Event in Decision to Visit Vail Today
Promoter Passive Detractor NPS
10%
20%
30%
40%
50%
60%
70%
80%
90%
P e r c e n t R e s p o n d i n g [0 =N o t a t a l l
l i k e l y ,1 0 =E x t r e m e l y l i k e l y ]93%
6%1%
92%
Likelihood of Recommending Event to a Friend or Family Member
Total amount you
will spend today and
tonight
Restaurants/Bars/
Prepared Food
Vendors
Other items
excluding lodging Lodging Shopping
Recreation (golf,
bike rental, entry
fees, etc.)
$0
$50
$100
$150
E c o n o m i c I m p a c t
p e r A t t e n d e e -D a y
$98
$33 $30 $19 $13 $3
Direct Economic Impact to TOV per Attendee-Day
2015 Event funding
Direct economic impact to TOV
Economic impact payback ratio $29.68
$5,147,376.74
$173,400.00
Return on Investment: Funding vs. Impact
Summary of Key Trip Characteristics and Demographics
2015 Event Visitor Summary: Bravo! Vail, June - August
The overall sample size for this survey is 144. Please note that sample sizes are smaller for subgroups.
Overnight only
Average
Day visitor
Full-time downvalley resident
Overnight visitor
Seasonal resident of Vail Valley 8.3
6.1
9.6
8.7
Day visitor
Full-time downvalley resident
Overnight visitor
Seasonal resident of Vail Valley