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HomeMy WebLinkAbout07-01-2015 Bravo Vail DashboardDay visitor to Vail Full-time downvalley resident Full-time resident of Town of Vail Overnight visitor to the region Seasonal resident of Vail Valley 0% 1000% 2000% 3000% 4000% P e r c e n t R e s p o n d i n g 21%17% 36% 18% 8% Visitor Type 0%20%40%60%80% Percent Responding Age of respondent Under 18 18 - 24 25 - 34 35 - 44 45 - 54 55 - 64 65 - 74 75 or older Gender Female Male State/Country Colorado Texas Florida Georgia Illinois Tennessee Greece Massachusetts Missouri New Jersey 0% 0% 0% 13% 6% 31% 28% 22% 56% 44% 62% 8% 6% 4% 3% 1% 1% 1% 1% 1% Overall Visitor Profile 0K 10K 20K 30K 40K 50K A t t e n d e e -D a y s 52.3K Attendance Estimate 0%20%40%60%80% Percent Responding Are you staying:In paid lodging Vacation home/timeshare With friends/family Other How many people are staying in your accommodations unit? Myself only 2 3 4 5 6 or more Nights in the area this trip 1 2 3 - 5 6 - 8 9 - 14 15 or more Where are your lodging accommodations located? Vail Beaver Creek Avon Edwards Eagle/Gypsum Summit County Other 50% 23% 23% 4% 8% 39% 18% 18% 4% 12% 4% 18% 33% 27% 12% 6% 71% 6% 10% 8% 0% 2% 4% Nightly Rate (if Paid) Average: $228 Median: $200 Overnight Visitor Profile 0: None, I would have come to Vail anyway 1 2 3 4 5: Half my reason for coming to Vail 6 7 8 9 10: My only reason for coming to Vail 0% 20% 40% 60% 80% 100% P e r c e n t R e s p o n d i n g 4%0%4%0%0% 12% 0% 8%8%0% 65% 29% 2%2%0%2%6%4%0%4%2% 50% 3%0%0%0%0%0%0%0%3%0% 93% 0% 9% 0%0%0%9% 0%0%0%0% 82% Importance of Event in Decision to Visit Vail Today Promoter Passive Detractor NPS 10% 20% 30% 40% 50% 60% 70% 80% 90% P e r c e n t R e s p o n d i n g [0 =N o t a t a l l l i k e l y ,1 0 =E x t r e m e l y l i k e l y ]93% 6%1% 92% Likelihood of Recommending Event to a Friend or Family Member Total amount you will spend today and tonight Restaurants/Bars/ Prepared Food Vendors Other items excluding lodging Lodging Shopping Recreation (golf, bike rental, entry fees, etc.) $0 $50 $100 $150 E c o n o m i c I m p a c t p e r A t t e n d e e -D a y $98 $33 $30 $19 $13 $3 Direct Economic Impact to TOV per Attendee-Day 2015 Event funding Direct economic impact to TOV Economic impact payback ratio $29.68 $5,147,376.74 $173,400.00 Return on Investment: Funding vs. Impact Summary of Key Trip Characteristics and Demographics 2015 Event Visitor Summary: Bravo! Vail, June - August The overall sample size for this survey is 144. Please note that sample sizes are smaller for subgroups. Overnight only Average Day visitor Full-time downvalley resident Overnight visitor Seasonal resident of Vail Valley 8.3 6.1 9.6 8.7 Day visitor Full-time downvalley resident Overnight visitor Seasonal resident of Vail Valley