HomeMy WebLinkAbout07-01-2015 Vail Summer Bluegrass DashboardDay visitor
to Vail
Full-time
downvalley
resident
Full-time
resident of
Town of Vail
Overnight
visitor to the
region
Seasonal
resident of
Vail Valley
0%
20%
40%
60%
P e r c e n t R e s p o n d i n g
12%
59%
14%
6%8%
Visitor Type
0%20%40%60%80%
Percent Responding
Annual Household
Income
Under $50k
$50k-$100k
$100-$150k
$150k or more
Age of respondent Under 18
18 - 24
25 - 34
35 - 44
45 - 54
55 - 64
65 - 74
75 or older
Gender Female
Male
State/Country Colorado
Texas
Kansas
Minnesota
Arizona
Florida
Illinois
Oklahoma
Pennsylvania
23%
26%
13%
38%
0%
8%
10%
18%
20%
24%
16%
2%
69%
31%
39%
10%
6%
6%
4%
4%
4%
4%
4%
Overall Visitor Profile
0K
10K
20K
30K
40K
50K
A t t e n d e e -D a y s
1.9K
Attendance Estimate
0%20%40%60%80%
Percent Responding
Are you staying:In paid lodging
In a vacation home/time..
With friends/family who ..
Other
How many people
are staying in
your
accommodations
unit?
Myself only
2
3
4
5
6 or more
Nights in the area
this trip
1
2
3 - 5
6 - 8
9 - 14
15 or more
Where are your
lodging
accommodations
located?
Vail
Beaver Creek
Avon
Edwards
Eagle/Gypsum
Summit County
Other
69%
24%
3%
3%
0%
34%
7%
28%
10%
21%
10%
7%
28%
38%
3%
14%
76%
7%
14%
0%
0%
3%
0%
Nightly Rate (if
Paid)
Average: $254
Median: $205
Overnight Visitor Profile: Overnight Visitors and Seasonal Residents Only
0: None, I
would have
come to Vail
anyway
1 2 3 4 5: Half my
reason for
coming to
Vail
6 7 8 9 10: My only
reason for
coming to
Vail
0%
20%
40%
60%
80%
100%
P e r c e n t R e s p o n d i n g
57%
0%0%0%0%
43%
0%0%0%0%0%
83%
0%0%0%0%0%0%0%0%0%
17%
0%0%0%0%0%17%0%0%0%
17%
67%
50%
0%0%0%
25%
0%0%0%0%0%
25%33%
0%0%0%0%0%0%0%0%0%
67%
Importance of Event in Decision to Visit Vail Today
Promoter Passive Detractor NPS
10%
20%
30%
40%
50%
60%
70%
80%
90%
P e r c e n t R e s p o n d i n g [0 =N o t a t a l l
l i k e l y ,1 0 =E x t r e m e l y l i k e l y ]82%
12%6%
76%
Likelihood of Recommending Event to a Friend or Family Member
Total amount you
will spend today and
tonight
Restaurants/Bars/
Prepared Food
Vendors
Shopping
Recreation (golf,
bike rental, entry
fees, etc.)
Lodging Other items
excluding lodging
$0
$100
$200
E c o n o m i c I m p a c t
p e r A t t e n d e e -D a y
$21 $9 $6 $2 $2 $1
Direct Economic Impact to TOV per Attendee-Day
2015 Event funding
Direct economic impact to TOV
Economic impact payback ratio $0.77
$38,537.98
$50,000.00
Return on Investment: Funding vs. Impact
Summary of Key Trip Characteristics and Demographics
2015 Event Visitor Summary: Bluegrass, July 1- August 12
The overall sample size for this survey is 49. Please note that sample sizes are smaller for subgroups.
Overnight only
Average
Day visitor
Full-time downvalley resident
Full-time resident of Town of Vail
Overnight visitor
Seasonal resident of Vail Valley 2.1
1.7
9.0
3.5
6.7
Day visitor
Full-time downvalley resident
Full-time resident of Town of Vail
Overnight visitor
Seasonal resident of Vail Valley