HomeMy WebLinkAbout07-27-2015 Vail International Dance Festival DashboardDay visitor
to Vail
Full-time
downvalley
resident
Full-time
resident of
Town of Vail
Overnight
visitor to the
region
Seasonal
resident of
Vail Valley
0%
20%
40%
60%
P e r c e n t R e s p o n d i n g
11%
20%
59%
2%8%
Visitor Type
0%50%
Percent Responding
Annual Household
Income
Under $50k
$50k-$100k
$100-$150k
$150k or more
Age of respondent Under 18
18 - 24
25 - 34
35 - 44
45 - 54
55 - 64
65 - 74
75 or older
Gender Female
Male
State/Country Colorado
Texas
Florida
Kansas
California
15%
37%
15%
33%
2%
3%
7%
7%
16%
29%
28%
9%
74%
26%
62%
7%
7%
5%
3%
Overall Visitor Profile
0K
10K
20K
30K
40K
50K
A t t e n d e e -D a y s
13.8K
Attendance Estimate
0%20%40%60%
Percent Responding
Are you staying:In paid lodging
Vacation home/timeshare
With friends/family
Other
How many people
are staying in
your
accommodations
unit?
Myself only
2
3
4
5
6 or more
Nights in the area
this trip
1
2
3 - 5
6 - 8
9 - 14
15 or more
Where are your
lodging
accommodations
located?
Vail
Beaver Creek
Avon
Edwards
Eagle/Gypsum
Summit County
Other
61%
25%
11%
3%
11%
39%
14%
11%
11%
14%
17%
22%
19%
25%
6%
11%
56%
14%
11%
8%
6%
6%
0%
Nightly Rate (if
Paid)
Average: $192
Median: $170
Overnight Visitor Profile: Overnight Visitors
0: None, I
would have
come to Vail
anyway
1 2 3 4 5: Half my
reason for
coming to
Vail
6 7 8 9 10: My only
reason for
coming to
Vail
0%
20%
40%
60%
80%
100%
P e r c e n t R e s p o n d i n g
60%
0%0%0%0%
20%
0%0%0%0%
20%19%3%0%3%0%8%0%3%8%3%
53%
0%0%0%0%0%0%
100%
0%0%0%0%0%0%0%0%0%0%0%0%0%0%
100%
14%0%0%0%0%0%0%0%0%0%
86%
Importance of Event in Decision to Visit Vail Today
Promoter Passive Detractor NPS
10%
20%
30%
40%
50%
60%
70%
80%
90%
P e r c e n t R e s p o n d i n g [0 =N o t a t a l l
l i k e l y ,1 0 =E x t r e m e l y l i k e l y ]
87%
12%
2%
85%
Likelihood of Recommending Event to a Friend or Family Member
Total
Restaurants/Bars/
Prepared Food
Vendors
Other items
excluding lodging Shopping Lodging
Recreation (golf,
bike rental, entry
fees, etc.)
$0
$50
$100
$150
E c o n o m i c I m p a c t
p e r A t t e n d e e -D a y
$130
$44 $30 $29 $23 $4
Direct Economic Impact to TOV per Attendee-Day
2015 Event funding
Direct economic impact to TOV
Economic impact payback ratio $38.97
$1,792,589.08
$46,000.00
Return on Investment: Funding vs. Impact
Summary of Key Trip Characteristics and Demographics
2015 Event Visitor Summary: Vail International Dance Festival, July 27 - August 10
The overall sample size for this survey is 61. Please note that sample sizes are smaller for subgroups.
Overnight only
Average
Day visitor
Full-time downvalley resident
Full-time resident of Town of Vail
Overnight visitor
Seasonal resident of Vail Valley 3.0
6.9
6.0
10.0
8.6Day visitor
Full-time downvalley resident
Full-time resident of Town of Vail
Overnight visitor
Seasonal resident of Vail Valley