HomeMy WebLinkAbout07-31-2015 Kick It 3v3 Soccer DashboardFull-time downvalley resident Overnight visitor to the region
0%
50%
100%
P e r c e n t R e s p o n d i n g 97%
3%
Visitor Type
0%50%100%
Percent Responding
Annual Household
Income
Under $50k
$50k-$100k
$100-$150k
$150k or more
Age of respondent Under 18
18 - 24
25 - 34
35 - 44
45 - 54
55 - 64
65 - 74
75 or older
Gender Female
Male
State/Country Colorado
Oklahoma
Texas
Illinois
New Mexico
Iowa
Nebraska
11%
15%
21%
53%
7%
1%
9%
55%
27%
0%
0%
1%
51%
49%
82%
4%
4%
3%
2%
2%
2%
Overall Visitor Profile
0K
10K
20K
30K
40K
50K
A t t e n d e e -D a y s
11.4K
Attendance Estimate
0%20%40%60%80%100%
Percent Responding
Are you staying:In paid lodging
Vacation home/timeshare
With friends/family
Other
How many people
are staying in
your
accommodations
unit?
Myself only
2
3
4
5
6 or more
Nights in the area
this trip
1
2
3 - 5
6 - 8
9 - 14
15 or more
Where are your
lodging
accommodations
located?
Vail
Beaver Creek
Avon
Edwards
Eagle/Gypsum
Summit County
Other
89%
6%
2%
0%
0%
10%
11%
36%
11%
31%
1%
33%
64%
2%
0%
0%
70%
6%
12%
5%
1%
6%
0%
Nightly Rate
(if Paid)
Average: $266
Median: $199
Overnight Visitor Profile: Overnight Visitors and Seasonal Residents Only
0: None, I
would have
come to Vail
anyway
1 2 3 4 5: Half my
reason for
coming to
Vail
6 7 8 9 10: My only
reason for
coming to
Vail
0%
20%
40%
60%
80%
100%
P e r c e n t R e s p o n d i n g
2%1%0%3%3%10%
75%
0%0%7%
67%
0%
33%
0%0%0%
Importance of Event in Decision to Visit Vail Today
Promoter Passive Detractor
NPS (Promoters minus
Detractors)
0%
10%
20%
30%
40%
50%
P e r c e n t R e s p o n d i n g [0 =N o t a t
a l l l i k e l y ,1 0 =E x t r e m e l y l i k e l y ]
40%
26%
34%
6%
Likelihood of Recommending Event to a Friend or Family Member
Total
Restaurants/Bars/
Prepared Food
Vendors
Lodging Shopping Other items
excluding lodging
Recreation (golf,
bike rental, entry
fees, etc.)
$0
$100
$200
E c o n o m i c I m p a c t
p e r A t t e n d e e -D a y
$158
$48 $41 $26 $23 $21
Direct Economic Impact to TOV per Attendee-Day
2015 Event funding
Direct economic impact to TOV
Economic impact payback ratio $32.80
$1,803,804.81
$55,000.00
Return on Investment: Funding vs. Impact
Summary of Key Trip Characteristics and Demographics
2015 Event Visitor Summary: Kick It, July 31 - August 2
The overall sample size for this survey is 117. Please note that sample sizes are smaller for subgroups.
Overnight only
Average
Full-time downvalley resident
Overnight visitor 9.1
1.7
Full-time downvalley resident
Overnight visitor to the region