HomeMy WebLinkAbout08-05-2015 Kids Adventure Games DashboardDay visitor
to Vail
Full-time
downvalley
resident
Full-time
resident of
Town of Vail
Overnight
visitor to the
region
Seasonal
resident of
Vail Valley
0%
20%
40%
60%
P e r c e n t R e s p o n d i n g
21%
53%
11%8%8%
Visitor Type
0%20%40%60%80%
Percent Responding
Annual Household
Income
Under $50k
$50k-$100k
$100-$150k
$150k or more
Age of respondent Under 18
18 - 24
25 - 34
35 - 44
45 - 54
55 - 64
65 - 74
75 or older
Gender Female
Male
State/Country Colorado
Texas
California
Alabama
District of Colu..
Florida
Iowa
Kansas
Utah
4%
18%
18%
61%
3%
50%
33%
14%
53%
47%
71%
11%
3%
3%
3%
3%
3%
3%
3%
Overall Visitor Profile
0K
10K
20K
30K
40K
50K
A t t e n d e e -D a y s
2.7K
Attendance Estimate
0%20%40%60%
Percent Responding
Are you staying:In paid lodging
In a vacation home/time..
With friends/family who ..
Other
How many people
are staying in
your
accommodations
unit?
Myself only
2
3
4
5
6 or more
Nights in the area
this trip
1
2
3 - 5
6 - 8
9 - 14
15 or more
Where are your
lodging
accommodations
located?
Vail
Beaver Creek
Avon
Edwards
Eagle/Gypsum
Summit County
Other
46%
33%
17%
4%
8%
42%
4%
46%
8%
25%
29%
21%
8%
8%
54%
8%
13%
25%
Nightly Rate (if Paid)
Average: $221
Median: $190
Overnight Visitor Profile: Overnight Visitors and Seasonal Residents Only
0: None, I
would have
come to Vail
anyway
1 2 3 4 5: Half my
reason for
coming to
Vail
6 7 8 9 10: My only
reason for
coming to
Vail
0%
20%
40%
60%
80%
100%
P e r c e n t R e s p o n d i n g
24%
3%8%
8%3%
55%
Importance of Event in Decision to Visit Vail Today
Promoter Passive Detractor NPS
10%
20%
30%
40%
50%
60%
70%
80%
90%
P e r c e n t R e s p o n d i n g [0 =N o t a t a l l
l i k e l y ,1 0 =E x t r e m e l y l i k e l y ]
92%
8%
84%
Likelihood of Recommending Event to a Friend or Family Member
Total Shopping
Recreation (golf,
bike rental, entry
fees, etc.)
Restaurants/Bars/
Prepared Food
Vendors
Lodging Other items
excluding lodging
$0
$100
$200
E c o n o m i c I m p a c t
p e r A t t e n d e e -D a y $229
$80 $65 $53
$21 $9
Direct Economic Impact to TOV per Attendee-Day
2015 Event funding
Direct economic impact to TOV
Economic impact payback ratio $13.89
$618,102.86
$44,500.00
Return on Investment: Funding vs. Impact
Summary of Key Trip Characteristics and Demographics
2015 Event Visitor Summary: Vail Kids Adventure Games, August 5-9
The overall sample size for this survey is 38. Please note that sample sizes are smaller for subgroups.
Overall
Average
Overall 6.8