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HomeMy WebLinkAbout08-10-2015 World Youth Fly Fishing Championship DashboardDay visitor to Vail Full-time downvalley resident Full-time resident of Town of Vail Overnight visitor to the region Seasonal resident of Vail Valley 0% 20% 40% 60% 80% P e r c e n t R e s p o n d i n g 12% 74% 8%3%3% Visitor Type 0%50%100% Percent Responding Annual Household Income Under $50k $50k-$100k $100-$150k $150k or more Gender Female Male State/Country Colorado Canada Utah Pennsylvania Georgia North Carolina South Africa Vermont Wyoming 20% 43% 14% 22% 19% 81% 57% 6% 5% 5% 5% 3% 3% 3% 3% Overall Visitor Profile 0K 10K 20K 30K 40K 50K A t t e n d e e -D a y s 0.6K Attendance Estimate 0%20%40%60%80% Percent Responding Are you staying:In paid lodging In a vacation home/time.. With friends/family who .. Other How many people are staying in your accommodations unit? Myself only 2 3 4 5 6 or more Nights in the area this trip 1 2 3 - 5 6 - 8 9 - 14 15 or more Where are your lodging accommodations located? Vail Beaver Creek Avon Edwards Eagle/Gypsum Summit County Other 74% 2% 6% 18% 37% 16% 14% 6% 2% 25% 5% 7% 23% 29% 27% 9% 76% 0% 1% 4% 4% 0% 13% Nightly Rate (if Paid) Average: $184 Median: $128 Overnight Visitor Profile: Overnight Visitors and Seasonal Residents Only 0: None, I would have come to Vail anyway 1 2 3 4 5: Half my reason for coming to Vail 6 7 8 9 10: My only reason for coming to Vail 0% 20% 40% 60% 80% 100% P e r c e n t R e s p o n d i n g 0%0%0%0%0%0%0%0%0% 50% 50% 2%0%0%0%0%5%0%2%3% 10% 79% 50% 0%0%0%0% 10% 0%0% 10% 0% 30%38% 0%0%0%0%0%0%0%0%0% 63% Importance of Event in Decision to Visit Vail Today Promoter Passive Detractor NPS 10% 20% 30% 40% 50% 60% 70% 80% 90% P e r c e n t R e s p o n d i n g [0 =N o t a t a l l l i k e l y ,1 0 =E x t r e m e l y l i k e l y ]80% 10%10% 70% Likelihood of Recommending Event to a Friend or Family Member Total amount you will spend today and tonight Championship entry fees Shopping Restaurants/ Bars/Prepared Food Vendors Other items excluding lodging Lodging Recreation (golf, bike rental, entry fees, etc.) $0 $100 $200 $300 E c o n o m i c I m p a c t p e r A t t e n d e e -D a y $307 $86 $57 $56 $48 $48 $12 Direct Economic Impact to TOV per Attendee-Day 2015 Event funding Direct economic impact to TOV Economic impact payback ratio $13.07 $196,066.43 $15,000.00 Return on Investment: Funding vs. Impact Summary of Key Trip Characteristics and Demographics 2015 Event Visitor Summary: FIPS Mouche World Fly Fishing Championships, August 10-16 The overall sample size for this survey is 99. Please note that sample sizes are smaller for subgroups. Overnight only Average Day visitor Full-time downvalley resident Overnight visitor Seasonal resident of Vail Valley 9.5 9.4 4.3 6.3 Day visitor Full-time downvalley resident Overnight visitor Seasonal resident of Vail Valley