HomeMy WebLinkAbout08-22-2015 Peak Wellness Mountain Fit DashboardDay visitor
to Vail
Full-time
downvalley
resident
Full-time
resident of
Town of Vail
Overnight
visitor to the
region
Seasonal
resident of
Vail Valley
0%
10%
20%
30%
40%
P e r c e n t R e s p o n d i n g 38%
15%
38%
4%6%
Visitor Type
0%50%100%
Percent Responding
Annual Household
Income
Under $50k
$50k-$100k
$100-$150k
$150k or more
Gender Female
Male
State/Country Colorado
California
Texas
Florida
Minnesota
Maryland
Nevada
Tennessee
9%
17%
26%
49%
93%
7%
81%
5%
2%
2%
2%
2%
2%
2%
Overall Visitor Profile
0K
10K
20K
30K
40K
50K
A t t e n d e e -D a y s
0.2K
Attendance Estimate
0%20%40%60%80%
Percent Responding
Are you staying:In paid lodging
In a vacation home/time..
With friends/family who ..
Other
How many people
are staying in
your
accommodations
unit?
Myself only
2
3
4
5
6 or more
Nights in the area
this trip
1
2
3 - 5
6 - 8
9 - 14
15 or more
Where are your
lodging
accommodations
located?
Vail
Beaver Creek
Avon
Edwards
Eagle/Gypsum
Summit County
Other
72%
17%
11%
0%
28%
39%
28%
6%
0%
0%
6%
61%
17%
0%
17%
0%
61%
17%
17%
0%
0%
6%
0%
Nightly Rate (if
Paid)
Average: $192
Median: $200
Overnight Visitor Profile
0: None, I
would have
come to Vail
anyway
1 2 3 4 5: Half my
reason for
coming to
Vail
6 7 8 9 10: My only
reason for
coming to
Vail
0%
20%
40%
60%
80%
100%
P e r c e n t R e s p o n d i n g
67%
0%0%0%0%0%0%0%
33%
0%0%0%0%0%0%0%
11%
0%0%0%
6%
83%
43%
0%0%0%7%7%0%0%7%
0%
36%
50%
0%0%0%0%0%0%0%0%0%
50%
Importance of Event in Decision to Visit Vail Today
Promoter Passive Detractor NPS
10%
20%
30%
40%
50%
60%
70%
80%
90%
P e r c e n t R e s p o n d i n g [0 =N o t a t a l l
l i k e l y ,1 0 =E x t r e m e l y l i k e l y ]
90%
10%
0%
90%
Likelihood of Recommending Event to a Friend or Family Member
Total Other items
excluding lodging Shopping
Restaurants/Bars/
Prepared Food
Vendors
Lodging
Recreation (golf,
bike rental, entry
fees, etc.)
$0
$100
$200
$300
E c o n o m i c I m p a c t
p e r A t t e n d e e -D a y $344
$235
$44 $39 $18 $7
Direct Economic Impact to TOV per Attendee-Day
2015 Event funding
Direct economic impact to TOV
Economic impact payback ratio $4.72
$70,846.43
$15,000.00
Return on Investment: Funding vs. Impact
Summary of Key Trip Characteristics and Demographics
2015 Event Visitor Summary: Peak Wellness Retreats, June 14-15, August 22-23
The overall sample size for this survey is 47. Please note that sample sizes are smaller for subgroups.
Overnight only
Average
Day visitor
Full-time downvalley resident
Overnight visitor
Seasonal resident of Vail Valley 2.7
9.4
4.8
5.0
Day visitor
Full-time downvalley resident
Overnight visitor
Seasonal resident of Vail Valley