HomeMy WebLinkAbout09-04-2015 Gourmet on Gore DashboardDay visitor
to Vail
Full-time
downvalley
resident
Full-time
resident of
Town of Vail
Overnight
visitor to the
region
Seasonal
resident of
Vail Valley
0%
20%
40%
60%
80%
P e r c e n t R e s p o n d i n g
13%
67%
10%5%5%
Visitor Type
Annual Household
Income
Under $50k
$50k-$100k
$100-$150k
$150k or more
Age of respondent Under 18
18 - 24
25 - 34
35 - 44
45 - 54
55 - 64
65 - 74
75 or older
Gender Female
Male
State/Country Colorado
Texas
California
Ohio
Florida
Minnesota
Illinois
Pennsylvania
Missouri
Indiana
New York
Oregon
South Carolina
8%
7%
37%
48%
0%
3%
13%
21%
8%
31%
26%
0%
69%
31%
56%
10%
5%
5%
3%
3%
3%
3%
3%
3%
3%
3%
3%
Overall Visitor Profile
0K
10K
20K
30K
40K
50K
A t t e n d e e -D a y s
9.0K
Attendance Estimate
Are you staying:In paid lodging
In a vacation home/times..
With friends/family who l..
Other
How many people
are staying in your
accommodations
unit?
Myself only
2
3
4
5
6 or more
Nights in the area
this trip
1
2
3 - 5
6 - 8
9 - 14
15 or more
Where are your
lodging
accommodations
located?
Vail
Beaver Creek
Avon
Edwards
Eagle/Gypsum
Summit County
Other
69%
19%
8%
4%
0%
50%
12%
15%
0%
23%
4%
15%
62%
15%
4%
0%
80%
4%
4%
4%
0%
4%
4%
Nightly Rate (if
Paid)
Average: $273
Median: $235
Overnight Visitor Profile
0: None, I
would have
come to Vail
anyway
1 2 3 4 5: Half my
reason for
coming to
Vail
6 7 8 9 10: My only
reason for
coming to
Vail
0%
20%
40%
60%
80%
100%
P e r c e n t R e s p o n d i n g
41%
0%0%0%0%
10%
0%3%3%0%
44%
Importance of Event in Decision to Visit Vail Today
Promoter Passive Detractor NPS
10%
20%
30%
40%
50%
60%
70%
80%
90%
P e r c e n t R e s p o n d i n g [0 =N o t a t a l l
l i k e l y ,1 0 =E x t r e m e l y l i k e l y ]85%
10%5%
79%
Likelihood of Recommending Event to a Friend or Family Member
Total Shopping
Other purchases at
restaurants / bars /
food concessions
Food and wine
purchases at
Gourmet on Gore
Lodging
Recreation (golf,
bike rental, entry
fees, etc.)
$0
$100
$200
E c o n o m i c I m p a c t
p e r A t t e n d e e -D ..$223
$78 $57 $45 $31 $12
Direct Economic Impact to TOV per Attendee-Day
2015 Event funding
Direct economic impact to TOV
Economic impact payback ratio $44.51
$2,002,966.47
$45,000.00
Return on Investment: Funding vs. Impact
Summary of Key Trip Characteristics and Demographics
2015 Event Visitor Summary: Gourmet on Gore, September 4 - 7
Survey technique: Intercept. Overall sample size: 39. (Please note that sample sizes are smaller for subgroups.)
Number of years event has taken place in Vail (including 2015): 10.
Overnight only
Average
Overall
Full-time resident of Town of Vail
Full-time downvalley resident
Day visitor
Overnight visitor
Seasonal resident of Vail Valley 2.5
4.7
5.0
8.5
9.0
5.3Overall