HomeMy WebLinkAbout09-25-2015 Outlier Offroad Festival DashboardDay visitor
to Vail
Full-time
downvalley
resident
Full-time
resident of
Town of Vail
Overnight
visitor to the
region
Seasonal
resident of
Vail Valley
0%
20%
40%
P e r c e n t R e s p o n d i n g
17%19%15%
48%
1%
Visitor Type
Annual Household
Income
Under $50k
$50k-$100k
$100-$150k
$150k or more
Age of respondent Under 18
18 - 24
25 - 34
35 - 44
45 - 54
55 - 64
65 - 74
75 or older
Gender Female
Male
State/Country Colorado
California
New Mexico
24%
26%
23%
27%
1%
5%
34%
39%
18%
4%
0%
0%
23%
77%
92%
2%
1%
Overall Visitor Profile
0K
10K
20K
30K
40K
50K
A t t e n d e e -D a y s
1.4K
Attendance Estimate
Are you staying:In paid lodging
Vacation home/timeshare
With friends/family
Other
How many people
are staying in your
accommodations
unit?
Myself only
2
3
4
5
6 or more
Nights in the area
this trip
1
2
3 - 5
6 - 8
9 - 14
15 or more
Where are your
lodging
accommodations
located?
Vail
Beaver Creek
Avon
Edwards
Eagle/Gypsum
Summit County
Other
59%
3%
22%
16%
16%
30%
19%
23%
3%
9%
34%
41%
24%
1%
0%
0%
62%
9%
4%
1%
7%
5%
11%
Nightly Rate
(if Paid)
Average:
$180
Median: $170
Overnight Visitor Profile
0: None, I
would have
come to Vail
anyway
1 2 3 4 5: Half my
reason for
coming to
Vail
6 7 8 9 10: My only
reason for
coming to
Vail
0%
20%
40%
60%
80%
100%
P e r c e n t R e s p o n d i n g
3%1%1%0%1%3%1%4%5%3%
79%
Importance of Event in Decision to Visit Vail Today
Promoter Passive Detractor NPS
10%
20%
30%
40%
50%
60%
70%
80%
90%
P e r c e n t R e s p o n d i n g [0 =N o t a t
a l l l i k e l y ,1 0 =E x t r e m e l y l i k e l y ]
57%
33%
10%
46%
Likelihood of Recommending Event to a Friend or Family Member
Total
Outlier Festival
demo and race
fees
Shopping
Other items,
excluding
lodging
Restaurants /
bars / food
concessions
Lodging Other recreation
(golf, etc.)
$0
$100
$200
E c o n o m i c I m p a c t p e r
A t t e n d e e -D a y
$254
$77 $63 $48 $45 $21 $1
Direct Economic Impact to TOV per Attendee-Day
2015 Event funding
Direct economic impact to TOV
Economic impact payback ratio $13.74
$343,608.65
$25,000.00
Return on Investment: Funding vs. Impact
Summary of Key Trip Characteristics and Demographics
2015 Event Visitor Summary: Outlier Offroad Festival, September 25 - 27
Survey technique: Combination of intercept survey and post-trip web survey. The overall sample size for this survey is 147. (Please note that sample sizes are smaller for subgroups.)
Number of years event has taken place in Vail (including 2015): 1.
Overnight only
Average
Overall
Full-time resident of Town of Vail
Day visitor
Overnight visitor
Full-time downvalley resident
Seasonal resident of Vail Valley 8.0
8.1
9.0
9.8
9.9
9.1
Overall