HomeMy WebLinkAbout12-18-2014 Vail Symposium DashboardDay visitor
to Vail
Full-time
downvalley
resident
Full-time
resident of
Town of Vail
Overnight
visitor to the
region
Seasonal
resident of
Vail Valley
0%
20%
40%
60%
P e r c e n t R e s p o n d i n g 53%
23%
10%4%9%
Visitor Type
0%50%100%
Percent Responding
Age of respondent 25 - 34
35 - 44
45 - 54
55 - 64
65 - 74
75 or older
Gender Male
Female
Annual Household
Income
Under $50k
$50k-$100k
$100-$150k
$150k or more
State/Country Colorado
Texas
California
Connecticut
Florida
Minnesota
New Mexico
4%
12%
21%
31%
26%
8%
32%
68%
16%
30%
21%
33%
90%
2%
1%
1%
1%
1%
1%
Overall Visitor Profile
0K
1K
2K
3K
4K
A t t e n d e e -D a y s
1.5K
Attendance Estimate
0%20%40%60%
Percent Responding
Are you staying:In paid lodging
Vacation home/timeshare
With friends/family
Other
How many people
are staying in your
accommodations
unit?
Myself only
2
3
4
5
6 or more
Nights in the area
this trip
1
2
3-5
6-8
9-14
15 or more
Where are your
lodging
accommodations
located?
Vail
Beaver Creek
Avon
Edwards
Eagle/Gypsum
Summit County
Other
38%
46%
8%
8%
15%
62%
8%
0%
0%
15%
15%
8%
31%
15%
0%
31%
56%
0%
13%
25%
0%
6%
0%
Overnight Visitor Profile: Overnight Visitors and Seasonal Residents Only
0: None, I
would have
come to Vail
anyway
1 2 3 4 5: Half my
reason for
coming to
Vail
6 7 8 9 10: My only
reason for
coming to
Vail
0%
20%
40%
60%
80%
P e r c e n t R e s p o n d i n g
13%
0%
13%
0%
11%
75%
0%0%0%0%
44%
11%
22%
0%11%
56%
0%2%0%5%
0%
28%
0%0%0%0%0%0%
25%
0%0%
75%
Importance of Event in Decision to Visit Vail Today
Promoter Passive Detractor NPS
10%
20%
30%
40%
50%
60%
70%
80%
90%
P e r c e n t R e s p o n d i n g [0 =N o t a t a l l
l i k e l y ,1 0 =E x t r e m e l y l i k e l y ]
65%
26%
9%
56%
Likelihood of Recommending Event to a Friend or Family Member
Total amount you
will spend today and
tonight
Restaurants/Bars/
Prepared Food
Vendors
Shopping Lodging Other items
excluding lodging
Recreation (skiing,
lessons, rentals,
etc.)
$0
$50
$100
E c o n o m i c I m p a c t
p e r A t t e n d e e -D a y
$32 $17 $5 $5 $4 $1
Direct Economic Impact to TOV per Attendee-Day
2015 Event funding
Direct economic impact to TOV
Economic impact payback ratio
(incremental community economic
impact per dollar of event funding)
$1.39
$48,565.44
$35,000.00
Return on Investment: Funding vs. Impact
Summary of Key Trip Characteristics and Demographics
2015 Event Visitor Summary: Vail Symposium, December 18 - April 9
The overall sample size for this post-event web survey is 96. Please note that sample sizes are smaller for subgroups.
Overnight only
Average
Day visitor
Full-time downvalley resident
Overnight visitor
Seasonal resident of Vail Valley 1.3
2.9
3.5
9.0