HomeMy WebLinkAbout2015 Torch Awards Vail Center RecapTorch Awards 2015
December 11, 2015
Torch Awards 2015
Office: 970.680.3525
corinne@vailcentre.org
2 Town of Vail | CSE | 2/3/2016
Estimated Results*
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* Based on registration.
•Estimated attendance:
•160 people
•Number/percentage of people in Vail specifically for event:
•100%
•Number/percentage of people who attended the event in previous years:
•2nd Year of Event
Estimated Results*
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•Attendees came from (local, regional, out of state, international):
•Local: 98% from the Vail Valley
•Regional: 1% from the Front Range
•Out of State: 1%
•International: 0%
* Based on registration.
Importance of Event - Intent
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•Importance of event in decision to visit Vail
•Attendees came to Vail to honor the leaders in our community.
•Ninety-eight percent of the our audience is local, where attendees work or
reside in Vail.
* Based on registration.
Estimated Results*
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•Lodging:
•Estimated room nights booked due to event
association: ~5 rooms
•Location of lodging : Vail
•Type of lodging – paid vs. unpaid (2nd home,
family & friends): n/a
•Nightly rate for lodging: $400/night
•Number of people staying in the
accommodation:
•5 rooms, 1 person per room
* Based on speaker hospitality.
•Average spending:
•Dining: ~ $200
•Shopping: ~ n/a
•Other Activities: ~ n/a
NPS (Net Promoter Score)
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Would you recommend this event to someone else?
•On a scale from 1 to 10: n/a
•NPS: n/a
* Based on survey results.
Estimated Return on Investment (ROI)*
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•Additional Town of Vail spending event
generated: Tier IV.
•Ratio of increased revenue to amount of
funding received: n/a.
•Sales tax revenue generated by event and
accrued to Town of Vail
including sales and lodging tax:** n/a
* Based on survey results.
** The TOV collects 4% sales tax with the exception of short-term lodging which collects 5.4% after
the addition of a 1.4% local marketing district tax. For more information:
http://www.vailgov.com/subpage.asp?dept_id=48
Vail Brand Compatibility
The Premier International Mountain Resort Community
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The event met the standard of excellence by:
•From the founding members of Vail to high school students, the Torch Awards honors
those who have come before us and passes the torch to ignite our future
•The Torch Awards honors community leaders who make a difference and inspire others
through their leadership, perspective and ability to educate.
•The event is professionally produced with stage, photography & video production and
high quality catering.
Event Strengths & Weaknesses
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•Exceeded expectations in these ways:
•Support from our community to introduce a new
learning event to Vail Valley.
•Quality speakers and audience to ignite a high-level of
engagement to create meaningful connections.
•The Exchanges sparked reflective and critical thinking to
honor the past and look towards the future.
•Measures that could be taken for event improvement:
•Expand marketing efforts.
•Attendee surveys filled out at event for feedback.
•For repeat event, comparison to past years: n/a
Community Contribution
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•Describe how the event impacted Vail’s sense of community:
•The Torch Awards galvanized connections between local businesses &
organizations, educational institutions and government entities:
•Real estate, financial institutes, design, education, print, restaurant ,
professional guiding, technology
•Distinguished community leaders and up-and-coming leaders engaged &
connected to share their perspectives.
Topline Marketing Efforts
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•Vail Daily Ads
•Online media
•Partnerships
Potential for Growth & Sponsorships/Media Exposure
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•The current audience is from the Vail
Valley. There is potential to increase
awareness of the event in the Vail
Valley through general brand
awareness.
•Sponsorship opportunities from local
businesses & institutions to support
awards winners.
•Increased media exposure through
expanded co-branding efforts to
increase reach.
Sustainability Efforts
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•What measures were taken at your event to support the
environmentally-friendly goals of the Town of Vail?
•The Torch Awards is an Actively Green Event and designed to
meet the sustainability standards of Walking Mountain Science
Center.
•Divert. Printed materials are 100% post-consumer waste.
•Recycle. Recycling discarded materials.
•Reduce. Minimize printing.
•Reuse & Repurpose. Use materials, signage and supplies
that are suited for multiple events.
•Be Conscious.
The Town of Vail is committed to the stewardship and protection of our unique mountain
environment. In consideration of both our local and global impacts and opportunities, our
environmental vision is to demonstrate and promote: renewable energy, resource efficiency,
ecosystem protection, and community awareness and education.
Event Budget
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•Total event budget: See attached.
•CSE Funds: $6,000
•Profit and Loss: See attached.
•Funding Utilization: Video production.
•Sponsorship: Vail Daily, Pink Monkey, the Lodge
at Vail
•Cash sponsorship: None.
* Event producer to attach detailed budget for recap
Additional Information
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•Provide detailed budget in complete PDF please
•Provide ROI explanation in complete PDF please
Additional documents attached to presentation:
PROFIT & LOSS STATEMENT
2nd Annual Torch Awards | 11 December 2015
2015
INCOME
Grants 6,000.00$
Individual Ticket 7,000.00$
Table Sponsor 17,500.00$
Donations 38,800.00$
TOTAL FEES 51,800.00$
EXPENSES
Venue 24,900.00$
Event Design 1,100.00$
Printer 1,400.00$
Attendee Hospitality 1,800.00$
Speaker Hospitality 8,000.00$
Photography 2,000.00$
Video Production 8,000.00$
AV Equipment 2,000.00$
Community Scholarships 6,000.00$
Marketing Fees 2,000.00$
Design Fees 2,000.00$
Print Media 1,500.00$
Online Media 400.00$
TOTAL PROGRAM COST 60,700.00$
NET SURPLUS/DEFICIT (8,900.00)$ (Total Income minus Total Expenses)