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Home My WebLink About3.a. 2015 Big Beers Event RecapEvent Recap: Big Beers Festival March 4, 2015 Big Beers Festival: January 8 – 10, 2015 Mobile: 970.977.0100 bigbeersfestival@hotmail.com 2 Town of Vail | CSE | March 4, 2015 Estimated Results* 3 Town of Vail | CSE | March 4, 2015 •Estimated attendance: 1600 •If non-ticketed, method you used to estimate attendees: A combination of the number of glasses used and the number of food coupons distributed is used to arrive at a total number of full-price ticketed attendees, brewery attendees, media, sponsors, and volunteers. •Number/percentage of people in Vail specifically for event: 99% Although more locals attended, total attendance was up. •Number/percentage of people who attended the event in previous years: 2014 survey showed 65%, although my guess is more like 80%. We did have a higher rate of new breweries and attendees this year than last year. * Based on survey results in 2014. Estimated Results* 4 Town of Vail | CSE | March 4, 2015 •Attendees came from (local, regional, out of state, international): •Out of State = 15% •Local = 11% •In State, not local = 73% •International = 1% •These are estimated numbers based on 2014 survey results Cheese & Chocolate Pairing Seminar led by Fred Bueltmann, New Holland Brewing Co., New Holland, MI Importance of Event - Intent 5 Town of Vail | CSE | March 4, 2015 •Importance of event in decision to visit Vail 95% of attendees were in Vail specifically for the Big Beer Festival. I have heard it said many times that the location is one of the key reasons that they attend the event (brewers, particularly) and that attending the Big Beers Festival has caused them to decide to return to Vail for other reasons (skiing, meetings, family trips, etc). 2015 Featured Brewmasters: (L) Ron Kloth, Papago Brewing Co., Scottsdale, AZ and (R)Jef Versele, Brouwerij Van Steenberge, East Flanders, Belgium Estimated Results* 6 Town of Vail | CSE | March 4, 2015 •Lodging: •Estimated room nights booked due to event association = 675 •Location of lodging = Vail Cascade, Holiday Inn/Apex Vail, Simba Run, Evergreen Lodge, The Lifthouse, Lion Square Lodge, and Montaneros •Type of lodging – paid vs. unpaid (2nd home, family & friends) = paid •Nightly rate for lodging = $336 based upon 2014 survey •Number of people staying in the accommodation = 3 est. average •Average spending, based upon 2014 survey results & increased to reflect the increase in attendance: •Dining: $93,455 •Shopping: $36,583 •Other Activities: $35,599 NPS (Net Promoter Score) 7 Town of Vail | CSE | March 4, 2015 Would you recommend this event to someone else? •2014 Net Promoter Score was 79 based upon survey results •2015 Festival was sold out. CraftBeer.com Palate Trips and an Insider Tasting: Emily Hutto and fellow attendees taking notes and tasting with Julia Herz, Craft Beer Program Director for the Brewers Association, and Adam Dulye, Exec Chef at The Monk's Kettle and The Abbot's Cellar in San Francisco. Herz and Dulye introduced their new Craft Beer + Food Course to the group Estimated Return on Investment (ROI)* 8 Town of Vail | CSE | March 4, 2015 •Additional Town of Vail spending event generated: $348,909, based upon 2014 survey and the increase in attendance for 2015 •Ratio of increased revenue to amount of funding received: 37:1 •Sales tax revenue generated by event and accrued to Town of Vail including sales and lodging tax:** •Lodging per survey - $149,095 * .054 = $8,051.13 •Dining/Retail/Other per survey - $165,637 * .04 = $6,625.48 •Master bill for event •Lodging = $673.60 •Food/Other = $2,961.34 * Based on survey results. ** The TOV collects 4% sales tax with the exception of short-term lodging which collects 5.4% after the addition of a 1.4% local marketing district tax. For more information: http://www.vailgov.com/subpage.asp?dept_id=48 Vail Brand Compatibility The Premier International Mountain Resort Community 9 Town of Vail | CSE | March 4, 2015 The event met the standard of excellence by: •Big Beers, Belgians & Barleywines Festival brand recognition as the ski and snowboard destination for the elite among the craft beer industry - and their fans - annually. •Big Beers Festival net promoter score for 2014 was 79, with 81% of respondents Extremely Likely (9 or 10 out of 10) to recommend the event to friends or family members. •The variety and high quality of events scheduled throughout the weekend provide education for the individual’s palate and exposure to culinary arts, not limited to brewing alone. •The schedule of events is not limited to a single venue and provides ample opportunity to explore & patronize Vail Village/LionsHead and enjoy Vail Mountain. •The Big Beers Festival features international products, touts international industry history & culture, and frequently hosts international guests. Event Strengths & Weaknesses 10 Town of Vail | CSE | March 4, 2015 •Exceeded expectations: •Increased attendance to 1600 for Commercial Tasting with zero security issues. •Successfully added a new Brewers Reception and additional seminar track to the weekend. •Increased # of bathroom options for Commercial Tasting (slated as a needed improvement in 2014). •Added transportation to West Vail on Saturday pm (slated as a needed improvement in 2014) •Increased overall seminar attendance through increased informational focus, most notably for the Cigar Pairing Experience and the Yoga of Brewing. •Measures that could be taken for event improvement: •Parking planning and communication for the Frontage Rd needs to be improved with a new plan. (continues as improvement target from 2014) •Commercial Tasting exit needs new strategy for efficient exit of both attendees and brewers and more outside lighting for safety. Community Contribution 11 Town of Vail | CSE | March 4, 2015 •Describe how the event impacted Vail’s sense of community: •Big Beers banners brought heightened awareness of the event all week in LionsHead. There were many comments from locals. •Big Beers participants set up promotions throughout Vail, Lionshead, & West Vail at Mountain Standard, Tavern on the Square, Vail Ale House, & Bol to name a few. Vail Ale House said they had their best weekend of business in their history. •Big Beers tickets were on sale at Alpine Wine & Spirits, West Vail Liquormart, and Grappa. •Big Beers posters and information were available locally at host hotels, on TV8, AMT Radio stations, and in the Vail Daily extensively. •Town of Vail transportation and the Vail Cascade shuttle were used extensively. •Vail Valley Charitable Fund as the beneficiary raises awareness as well, especially community-wide. Topline Marketing Efforts 12 Town of Vail | CSE | March 4, 2015 • Big Beers website • Internet articles/blogs/media exposure • Promotion on Rush49 • Advertising with Westword • Social media activity • Facebook/Twitter • Printed articles/ads/media exposure • All About Beer Magazine • Vail Daily • Zymurgy • Television & radio exposure • Posters locally & at breweries • Event calendars: Colorado, Town of Vail, Breweries, Brewers Assn, American Homebrewers Assn, Magazines (DRAFT, All About Beer, Zymurgy, The New Brewer, Encompass, etc.) Potential for Growth & Sponsorships/Media Exposure 13 Town of Vail | CSE | March 4, 2015 •Event growth will be focused on increased financial strength rather than increased attendance, as space is currently maxed out. •Specific weekend events other than the Commercial Tasting will be reviewed for strength and improvement, then improved or replaced. •Auxiliary events continue to be added organically by breweries and event sponsors outside of the weekend festival schedule. •Industry sponsorships have increased substantially. Increased sponsorship efforts, and potentially increasing the sponsorship rates, will be beneficial. •Efforts to attract a lifestyle sponsor(s) will be initiated. •Efforts to increase mainstream media exposure will also be initiated. Sustainability Efforts 14 Town of Vail | CSE | March 4, 2015 •What measures were taken at your event to support the environmentally-friendly goals of the Town of Vail? • The Vail Cascade’s Destination Earth program provides the ability for the Big Beers Festival to sort and recycle all glass, plastics, cans, cardboard, and paper throughout event weekend. • Big Beers Festival has purchased glassware to be used for seminars, dinners, and other events rather than plastic wherever possible. • When presenters, notably the Brewers Association, bring their own plastic glasses, they are extremely conscious about being recyclable or compostable. • The brewing industry as a whole has very high standards set for its members and educates proactively about being 100% sustainable. Cans are replacing glass at an increasing rate, and environmental responsibility is one fundamental reason The Town of Vail is committed to the stewardship and protection of our unique mountain environment. In consideration of both our local and global impacts and opportunities, our environmental vision is to demonstrate and promote: renewable energy, resource efficiency, ecosystem protection, and community awareness and education. Event Budget 15 Town of Vail | CSE | March 4, 2015 •Total event budget: $103,000.00 •CSE funds: $9,500.00 •Profit and loss: ($126.31) •Funding utilization: Expansion operational supplies, such as additional trash cans for ice and secure wireless network for media/retail, and Marketing growth. •In-kind sponsorship: $889.92 + lodging discounts, radio and television interviews/announcements, Vail Daily ad, All About Beer Magazine ad, Brew Your Own Magazine ads, etc. •Cash sponsorship: $10,966, not including TOV/CSE * Event producer to attach detailed budget for recap Additional Information 16 Town of Vail | CSE | March 4, 2015 4:55 PM 02/23/15 Accrual Basis Big Beers Festival Profit & Loss Detail August 1, 2014 through February 25, 2015 Type Date Num Name Memo Amount CSE Funding Notes Income Event Income Brewmasters' Dinners Deposit 10/27/2014 Wirth 216.00 Check 11/03/2014 1056 Todd Howes Resell tickets -324.00 Deposit 01/05/2015 Smith 324.00 Deposit 01/14/2015 Etix settlement 11,297.00 Deposit 01/14/2015 Etix settlement 2,160.00 Deposit 01/29/2015 Henzler - Dinner 110.00 Check 02/05/2015 1237 Donna Geithman Donna & Sir William Dinner 216.00 Deposit 02/12/2015 Reed/Rubesne 762.00 General Journal 02/22/2015 PayPal Brewmasters Dinner Pmts 8,211.13 Deposit Still outstanding Brewmasters Dinner Pmts 2,808.00 Total Brewmasters' Dinners 25,780.13 Commercial Tasting Tickets Deposit 10/27/2014 Wirth 198.00 Deposit 10/27/2014 Our Mutual Friend 50.00 Deposit 10/27/2014 Global Beer Network 100.00 Check 11/03/2014 1054 Deb & Jeff Cameron Refund volunteers -130.00 Check 11/03/2014 1055 Cara O'Hare Refund volunteer -65.00 Deposit 11/14/2014 Etix 5,000.00 Check 01/11/2015 1224 Jon Hovan Reimb Volunteers -80.00 Deposit 01/12/2015 Square - Retail & Comm Tasting 1,886.02 Deposit 01/14/2015 Etix settlement 28,280.00 Deposit 01/14/2015 Etix settlement 2,840.00 Deposit 01/16/2015 Wine or Wort tickets 260.00 Deposit 01/29/2015 Event Cash 2,569.50 Deposit 01/29/2015 Event cash 2,600.00 Deposit 01/29/2015 Rush 49 1,625.00 Deposit 01/30/2015 Riverwalk tickets 260.00 Check 02/05/2015 1236 Upslope Brewing Co.Double pmt for attendees -100.00 Deposit 02/12/2015 Liquor Stores 90.00 General Journal 02/22/2015 PayPal Comm Tasting Brewery Attendees 4,962.44 Total Commercial Tasting Tickets 50,345.96 Homebrew Competition Deposit 01/29/2015 Entry Fees 445.00 Deposit 01/29/2015 Entry Fees 35.00 General Journal 02/22/2015 PayPal Homebrew Entry Payments 1,377.15 Total Homebrew Competition 1,857.15 Reserved Seminar Seats Deposit 01/14/2015 Etix settlement 2,250.00 Total Reserved Seminar Seats 2,250.00 Event Income - Other Deposit 01/14/2015 AAB Subscriptions 12.00 Deposit 01/29/2015 Donation - Bandoni 150.00 Total Event Income - Other 162.00 Total Event Income 80,395.24 Page 1 of 8 4:55 PM 02/23/15 Accrual Basis Big Beers Festival Profit & Loss Detail August 1, 2014 through February 25, 2015 Type Date Num Name Memo Amount CSE Funding Notes Retail Sales Deposit 01/12/2015 Square - Retail & Comm Tasting 1,062.00 Total Retail Sales 1,062.00 Sponsorship Deposit 10/27/2014 Brew Your Own Mag 866.00 New Deposit 10/27/2014 Freshcraft 350.00 Deposit 10/27/2014 BSG Craft Brewing 1,750.00 New Deposit 11/24/2014 CraftBeer.com 1,000.00 Deposit 11/24/2014 Country Malt Group 1,750.00 New Deposit 01/05/2015 Briess Malting Co 500.00 Deposit 01/05/2015 White Labs 1,250.00 Higher level Deposit 01/29/2015 Wyeast 1,000.00 New General Journal 02/22/2015 PayPal HomebrewTalk.com Sponsorship 500.00 New General Journal 02/22/2015 Slifer Slifer, Smith & Frampton 1,250.00 General Journal 02/22/2015 Grandstand Grandstand Sponsorship/Trade 889.92 New/Trade AAB All About Beer Magazine 750.00 TOV CSE Support 9,500.00 Total Sponsorship 21,355.92 Total Income 102,813.16 Gross Profit 102,813.16 Expense Bank Fees Check 08/13/2014 1040 Laura Lodge PayPal Fee 30.00 Check 09/08/2014 1046 Laura Lodge PayPal Fee 30.00 Check 10/10/2014 1049 Laura Lodge CC - Pay Pal Fees 30.00 Check 11/07/2014 1211 Laura Lodge PayPal 30.00 Check 12/10/2014 To Print Laura Lodge PayPal 30.00 Deposit 01/14/2015 Etix settlement 21.00 Check 01/15/2015 1227 Laura Lodge PayPal 30.00 Check 02/10/2015 1240 Laura Lodge Square Readers (2)21.34 Check 02/10/2015 1240 Laura Lodge PayPal 30.00 General Journal 02/22/2015 PayPal PayPal Fees 500.72 Total Bank Fees 753.06 Donation General Journal 02/22/2015 Slifer Slifer, Smith & Frampton to VVCF 1,250.00 Total Donation 1,250.00 Dues & Subscriptions Check 09/08/2014 1041 Brewers Association Indiv Membership 155.00 Check 09/08/2014 1042 All about Beer Magazine Subscription 19.99 Check 10/01/2014 1047 American Homebrewers Association Subscription 38.00 Check 11/04/2014 1057 All about Beer Magazine Subscription 19.99 Check 11/07/2014 1211 Laura Lodge AHA Membership 75.00 Check 02/10/2015 1240 Laura Lodge Microsoft Office online for CLE 6.99 Total Dues & Subscriptions 314.97 Page 2 of 8 4:55 PM 02/23/15 Accrual Basis Big Beers Festival Profit & Loss Detail August 1, 2014 through February 25, 2015 Type Date Num Name Memo Amount CSE Funding Notes Event Expenses A-V Expense Check 01/02/2015 1221 Vail Cascade Resort & Spa A-V Expense 4,000.00 Check 07/31/2013 Deposit Vail Cascade Resort & Spa A-V Expense 1,000.00 Check 02/19/2015 1182 Vail Cascade Resort & Spa Partial A-V costs 800.65 Total A-V Expense 5,800.65 Brewers Reception Check 02/19/2015 1182 Vail Cascade Resort & Spa Brewers Reception Food 2,099.98 849.98$ New event Total Brewers Reception 2,099.98 Brewmasters Dinners Expenses Check 12/10/2014 To Print Laura Lodge Bread for Avery Tasting 6.42 Check 12/10/2014 To Print Laura Lodge Bread for Tasting 5.39 Check 12/10/2014 To Print Laura Lodge Bread for Epic Tasting 5.39 Check 02/03/2015 1233 Vail Mountain Lodge Terra Bistro Dinner 7,391.25 Check 02/19/2015 1182 Vail Cascade Resort & Spa Traditional Dinner - last course 2,259.98 Check 02/19/2015 1182 Vail Cascade Resort & Spa Calibration Dinner 9,756.00 Check 02/19/2015 1182 Vail Cascade Resort & Spa Traditional Dinner - 4 courses 8,299.60 Check 02/19/2015 1182 Vail Cascade Resort & Spa Dinner adjustments/media seats -1,085.69 Total Brewmasters Dinners Expenses 26,638.34 Commercial Tasting Expenses Food Coupons Check 02/19/2015 1182 Vail Cascade Resort & Spa Food Coupons 7,999.92 Total Food Coupons 7,999.92 Glasses Check 02/10/2015 1240 Laura Lodge Event Glassware 2,462.05 General Journal 02/22/2015 Grandstand Grandstand Sponsorship/Trade 889.92 Total Glasses 3,351.97 Programs Check 01/08/2015 1223 Copy Copy Programs for 2015 1,257.44 Total Programs 1,257.44 Tickets - Paper Check 02/10/2015 1240 Laura Lodge Paper Tickets 37.18 Total Tickets - Paper 37.18 Commercial Tasting Expenses - Other Check 02/10/2015 1240 Laura Lodge Plastic floor protection 134.03 New Check 02/10/2015 1240 Laura Lodge Spray Glue 22.91 Check 02/10/2015 1240 Laura Lodge Trash Cans for Ice 158.97 158.97$ Check 02/10/2015 1240 Laura Lodge Tent - Alpine Party Rentals (deposit)644.88 644.88$ New Check 02/10/2015 1240 Laura Lodge Trash Cans for Ice 163.99 163.99$ Check 02/10/2015 1240 Laura Lodge Tent - Alpine Party Rentals (final)644.88 644.88$ New Check 02/19/2015 1182 Vail Cascade Resort & Spa Tear Down Team Dinner 90.49 Check 02/19/2015 1182 Vail Cascade Resort & Spa Secure Wireless Network 400.00 400.00$ New Total Commercial Tasting Expenses - Other 2,260.15 Page 3 of 8 4:55 PM 02/23/15 Accrual Basis Big Beers Festival Profit & Loss Detail August 1, 2014 through February 25, 2015 Type Date Num Name Memo Amount CSE Funding Notes Total Commercial Tasting Expenses 14,906.66 Event Misc Expense Check 10/15/2014 1052 Town of Vail 2015 Hang Banner - Lionshead 50.00 Check 12/10/2014 To Print Laura Lodge Tap Handles - Chalkboard 260.91 260.91$ New Check 01/27/2015 1232 Town of Vail Parking Ticket/Overlin 16.00 Total Event Misc Expense 326.91 Event Office Supplies Check 01/15/2015 1227 Laura Lodge Posterboard/Paper Cutter/name tag paper 184.63 Check 01/15/2015 1227 Laura Lodge Sign board 109.69 Check 01/15/2015 1227 Laura Lodge Toner for Amy's Printer 139.96 New Check 01/15/2015 1227 Laura Lodge Envelopes/posterboard 155.94 Check 02/10/2015 1240 Laura Lodge Poster board 74.75 Total Event Office Supplies 664.97 Homebrew Competition Check 08/13/2014 1040 Laura Lodge Register Homebrew Competition 2015 30.00 Check 11/20/2014 1215 Hermann Werks Medals 162.40 Check 12/13/2014 1220 Black Sky Brewing Co.Sorting Lunch 242.96 Check 02/05/2015 1237 Donna Geithman 293.87 Check 02/10/2015 1240 Laura Lodge Plastic Cups 81.52 Check 02/19/2015 1182 Vail Cascade Resort & Spa Homebrew Comp Food 400.00 200.00$ Total Homebrew Competition 1,210.75 Lodging Brewer/Presenter Lodging Check 02/19/2015 1182 Vail Cascade Resort & Spa Brewer/Presenter Lodging 4,089.54 Total Brewer/Presenter Lodging 4,089.54 Media Lodging Check 02/10/2015 1240 Laura Lodge Holiday Inn - Valliere 168.07 New Check 02/10/2015 1240 Laura Lodge Holiday Inn - Valliere 336.14 New Check 02/19/2015 1182 Vail Cascade Resort & Spa Media Lodging 1,963.47 Total Media Lodging 2,467.68 Staff Lodging Check 02/19/2015 1182 Vail Cascade Resort & Spa Staff Lodging 5,414.59 Total Staff Lodging 5,414.59 Total Lodging 11,971.81 Security Check 01/20/2015 1229 Lone Star Security 3,248.00 Check 02/19/2015 1182 Vail Cascade Resort & Spa Town of Vail Police 960.00 Total Security 4,208.00 Seminar - Presenter Expense Check 02/10/2015 1240 Laura Lodge Cicerone crackers 26.18 new Total Seminar - Presenter Expense 26.18 Page 4 of 8 4:55 PM 02/23/15 Accrual Basis Big Beers Festival Profit & Loss Detail August 1, 2014 through February 25, 2015 Type Date Num Name Memo Amount CSE Funding Notes T-shirts Check 01/20/2015 1231 JB T's All wearables 4,982.06 Check 02/05/2015 1235 Misty Gordon Creative Posters for retail 36.90 new Total T-shirts 5,018.96 Truck - Refrigerated Check 01/19/2015 1228 Western Importers Discounted/didn't use refer 500.00 500.00$ Total Truck - Refrigerated 500.00 Welcome Reception Check 02/19/2015 1182 Vail Cascade Resort & Spa Welcome Reception Food 1,999.98 Total Welcome Reception 1,999.98 Event Expenses - Other Check 01/20/2015 1230 Taste of Vail Gold Poles 150.00 Check 02/10/2015 1240 Laura Lodge Posters 116.86 Check 02/10/2015 1240 Laura Lodge Bread for Comm Tasting 167.44 Check 02/10/2015 1240 Laura Lodge Get to Vail Limo Service to Vail Ale House 1,080.00 new Total Event Expenses - Other 1,514.30 Total Event Expenses 76,887.49 Event Management Check 10/27/2014 1053 Laura Lodge 4,500.00 4,500.00$ Total Event Management 4,500.00 Insurance Event Insurance Check 01/15/2015 1227 Laura Lodge K&K Insurance 903.00 Total Event Insurance 903.00 Work Comp Check 11/04/2014 1058 Pinnacol Assurance 370.00 Check 02/05/2015 1234 Pinnacol Assurance Additional Premium 77.00 77.00$ Increase Total Work Comp 447.00 Total Insurance 1,350.00 Legal Fees Check 02/10/2015 1240 Laura Lodge Sec of State 10.00 Total Legal Fees 10.00 Marketing/Sales Advertising Check 10/06/2014 1048 Westword 2015 Advertising 375.00 375.00$ New Total Advertising 375.00 Promotional Expenses Deposit 01/29/2015 Rush 49 781.25 781.25$ New Total Promotional Expenses 781.25 Page 5 of 8 4:55 PM 02/23/15 Accrual Basis Big Beers Festival Profit & Loss Detail August 1, 2014 through February 25, 2015 Type Date Num Name Memo Amount CSE Funding Notes Public Relations/Communications Check 01/05/2015 1222 TV8 Three Interviews 50.00 Total Public Relations/Communications 50.00 Web Expenses Check 09/08/2014 1043 Fluid Elements Web Design 2015 Website Update 926.25 Check 11/18/2014 1213 Fluid Elements Web Design 9/16 - 11/7 Updates 633.75 Check 02/20/2015 1183 Fluid Elements Web Design 11/14 - 2/15 1,634.75 Total Web Expenses 3,194.75 Total Marketing/Sales 4,401.00 Meals & Entertainment Check 08/13/2014 1040 Laura Lodge Odell/Vail Ale House 96.19 Check 08/13/2014 1040 Laura Lodge Salida/Misty & Steve/Bill & Barb 83.79 Check 11/07/2014 1211 Laura Lodge Dinner WHL/LL/MG/SG 113.96 Check 11/07/2014 1211 Laura Lodge Geithmans for lunch 34.47 Check 12/10/2014 To Print Laura Lodge Homebrew Dinner 198.23 Check 12/10/2014 To Print Laura Lodge Dinner/Avery Tasting 11.91 Check 12/10/2014 To Print Laura Lodge Lunch with Chris Pryor/Wyeast 41.85 Check 12/10/2014 To Print Laura Lodge Dinner/Epic Tasting 11.91 Check 12/10/2014 To Print Laura Lodge Lunch for Terra Bistro Chefs 38.92 Check 02/10/2015 1240 Laura Lodge Lunch - LLL 9.65 Check 02/10/2015 1240 Laura Lodge Clean up Lunch 33.06 Check 02/10/2015 1240 Laura Lodge Dinner LL/MG/SG 122.49 Total Meals & Entertainment 796.43 Misc Expense Check 12/10/2014 To Print Laura Lodge Postage 39.30 Check 12/10/2014 To Print Laura Lodge Postage 56.85 Total Misc Expense 96.15 Office Supplies Check 09/08/2014 1046 Laura Lodge Publisher - Etix Design 118.79 Total Office Supplies 118.79 Rent - Office Check 08/13/2014 1038 Lodge Holdings Aug Rent 575.00 Check 08/13/2014 1039 Lodge Holdings June Utilities 192.00 Check 09/08/2014 1044 Lodge Holdings September Rent 575.00 Check 09/08/2014 1045 Lodge Holdings July Utils 220.69 Check 10/10/2014 1050 Lodge Holdings Oct Rent 575.00 Check 10/10/2014 1051 Lodge Holdings Aug Utilities 189.52 Check 11/04/2014 1059 Lodge Holdings Nov Rent 575.00 Check 11/04/2014 1060 Lodge Holdings Sept Utilities 189.18 Check 12/02/2014 1216 Lodge Holdings Dec Rent 575.00 Check 12/08/2014 1217 Lodge Holdings Oct Utilities 205.00 Check 01/15/2015 1225 Lodge Holdings Jan Rent 575.00 Check 01/15/2015 1226 Lodge Holdings Nov Utilities 177.19 Check 02/10/2015 1238 Lodge Holdings Feb Rent 575.00 Check 02/10/2015 1239 Lodge Holdings Dec Utilities 152.60 Page 6 of 8 4:55 PM 02/23/15 Accrual Basis Big Beers Festival Profit & Loss Detail August 1, 2014 through February 25, 2015 Type Date Num Name Memo Amount CSE Funding Notes Total Rent - Office 5,351.18 Taxes Check 12/10/2014 1219 Town of Vail Sales Tax License 75.00 Check 02/19/2015 1181 Town of Vail Sales Tax for Jan 49.66 Total Taxes 124.66 Travel Check 08/13/2014 1040 Laura Lodge Gas - Salida 47.49 Check 11/07/2014 1211 Laura Lodge GABF Parking 13.00 Check 11/07/2014 1212 Laura Lodge GABF Parking 151.94 Check 11/07/2014 1211 Laura Lodge GABF Gas 50.86 Check 12/10/2014 To Print Laura Lodge Gas to Homebrew Dinner 42.38 Check 12/10/2014 To Print Laura Lodge Gas 50.03 Check 12/10/2014 To Print Laura Lodge Gas for Avery Tasting 31.49 Check 12/10/2014 To Print Laura Lodge Gas for Epic Tasting 33.98 Check 02/10/2015 1240 Laura Lodge Gas during Big Beers 25.06 Check 02/10/2015 1240 Laura Lodge Gas during Big Beers 39.51 Total Travel 485.74 Venue Cost Room Rental Check 02/19/2015 1182 Vail Cascade Resort & Spa Rendering Fee for Gore Range Hall 2,000.00 Check 02/19/2015 1182 Vail Cascade Resort & Spa Labor for Comm Tasting 2,600.00 Total Room Rental 4,600.00 Seminar Cost Check 02/19/2015 1182 Vail Cascade Resort & Spa Set up fees for seminars 700.00 Check 02/19/2015 1182 Vail Cascade Resort & Spa Glassware Labor for Seminars 1,200.00 Total Seminar Cost 1,900.00 Total Venue Cost 6,500.00 Total Expense 102,939.47 Net Income -126.31 2015 Media (articles/videos):2015 Big Beers 2015 Coverage The Colorado Beer Trail 2015 Big Beers Fest Continues to Impress Brewtally Insane 2015 Photos: Festival Warmed the Hearts of Beer Lovers Westword 2015 Big Beers Brewer Interviews The Colorado Beer Trail 2015 Podcast: Eric Ponce at Big Beers Festival Porch Drinking 2015 12 Can't Miss Beers - Vail Big Beers Festival Brewtally Insane 2015 Judging Beers at Vail's Big Beers, Belgians and Barleywines Focus on the Beer 2015 15 Beers for 15 Years: Our Picks for Big Beers Festival Focus on the Beer 2015 Vail BBB Craft Beer's Best Kept Secret Porch Drinking 2015 CO Companies Flourish in Business of Planning Beer Events Denver Business Journal 2015 Big Beers Experimental Brewing Seminar Focus on the Beer 2015 Big Beers Festival Announces Educational Speaker Tracks Craft Beer 2015 Vail's Big Beers, Belgians and Barleywines Festival Turns 15 Vail Daily 2015 Calibration Dinner Kicks Off Big Beers Festival in Vail Westword 2015 Big Beers Fest Enters 15th Year of Giving Vail Daily Page 7 of 8 4:55 PM 02/23/15 Accrual Basis Big Beers Festival Profit & Loss Detail August 1, 2014 through February 25, 2015 Type Date Num Name Memo Amount CSE Funding Notes 2015 American Craft Beer Weekend Picks American Craft Beer 2015 Finding my Inner Ale Drinker Vail Daily Page 8 of 8