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Home My WebLink About4.a. 2015 Vail Holidaze Proposal v2- REN ProductionsPage 1 of 7 2/24/2015 Vail Holidaze/Ren Productions Address: 3011 Basingdale Blvd Vail, CO 81657 Date of Event: December 19h, 20th and 31st, 2015 Funding Request for the 2015 Vail Holidaze: $30,000 Producing Entities 1. Ren Event Productions 2. Angela Mueller 3. Address: Physical and mailing 3011 Basingdale Blvd Vail, CO 81657 4. Contact information Cell 970-401-3320 E-mail info@reneventproductions.com angelamueller1@me.com Page 2 of 7 2/24/2015 5. Website: http://reneventproductions.com 6. Mission Statement: We at Ren productions understand that the quality and our standards of service is the ultimate commitment to our clients. Ren productions is a team effort existing internally and with all our associates, we strive at assisting vendors and our client base. Our goal is to be a strategic partner and to provide exceptional event management skills and service to assure desired outcomes. We believe that our relationship with our customers is strengthened as we partner and share through the process of creating their dream event. We begin with the end in mind. By application of principles such as trust, respect, honesty, integrity and caring we can bring out the best in everyone we are in contact with all along the way which maximizes the outcome in all we do for our clients. Our Mission is to surpass expectations and create memories for our clients and their guests that will last a lifetime. 7. Tax Status: For Profit: Vail Holidaze is a community experience. Any funds will be used for event production and ensuring the event depicts the “Vail Brand”: The holiday season has a sense of community and family. The idea of bringing yourself back to center and enrich your life and return to your world as a new and better version of yourself is what Vail Holidaze is all about and emphasize that the passion for the outdoors leads the way. Page 3 of 7 2/24/2015 Event Description: 1. Vail Holidaze is the perfect place for family celebration this holiday season. Vail comes alive with lights, sounds, events and cheer during December. The Vail Tree Lighting, ice skating show, children have the chance to skate with friends of Santa and parents may take the time to shop at the local shops, followed by the parade, carolers and the annual New Year’s Eve Torchlight Parade and fireworks. Come enjoy the holidays in Vail and be sure not to miss the fun and celebration! 2. Vail Holidaze will kickoff on December 19th from 3 pm- 5 pm Holiday Cookie Decorating. The location is TBD. The guests will come experience the true Holiday feel, with their children and friends decorating cookies with local chefs. There will also be the mulled wine and spirits for purchase while you enjoy the event. Kris Kringle will be available for pictures. We see the guest experiencing a true family/community experience. We will offer childcare and skating with Holiday Characters from 5:00 -7:30 pm Kris Kringle will come join us for more pictures around the ice and during the childcare. There will be a “Vail Noel Night” where guests are able to shop with discount from 3 pm- close. Participating stores will offer discounts, subject to what works for each store. Food will be available at select locations throughout town. Page 4 of 7 2/24/2015 3. The week of December 18th, 19th and 20th: Ice Sculpture contest: The sculpting will occur Dec 18th and 19th: The contestants will be given piece of ice and placement throughout the stores in Town that are participating in Vail Holidaze. The judging will be on December 19th at 5 pm. Location: Throughout the Town of Vail 4. The Tree Lightning and Parade on December 20th is a family holiday celebration which will bring the community together for a short holiday stage program to include: live a cappella entertainment, appearances by the Mayor of Vail, special guests and of course the lighting of the holiday tree. Complimentary hot chocolate will be served as guests enjoy and ring in the holiday season. Immediately following the program, join in the Annual Parade up Bridge Street into Mountain Plaza. 5. Dependent on sponsorship dollars we will have an ice show between Dec 25- and 31st. We will be working with location and space. We will Page 5 of 7 2/24/2015 have Holiday Characters available to dance with the guests both Dec 19th and 20th. 6. We will have s’mores around fire pits located at the ice rinks during ice time. The guests will cook s’mores with the Vail Fireman. The Vail Firestation will be the hosts of the fire pits. 7. A Vail tradition is the torchlight parade and fireworks. This event will happen on New Years Eve, December 31st. Come watch skiers form a glowing train as they ski down Golden Peak. Viewing for this spectacle will take place at the base of Golden Peak. Fireworks will light up the sky directly after the parade. 10. 2014 Attendance: The estimated attendance from 2014 was 2,500 We would like to see the number increase by having the Kris Kringle Market. Event staff varies for each event: We will have 10-15 employees and volunteers 11. Local Spending Estimates: Directing non-local attendees to Vail lodging options Vail Holidaze/Ren Productions will work to advertise lodging packages with the hotels for the Holiday season in Vail. We will expand our marketing to include specific packages that will be offered at each of our participating hotels. This will give the opportunity for hotels to offer specials for families, weekly packages, etc. Return on Investment should town expect: This event is an ambient event for the Town of Vail. We see adding an additional event will increase the visitor ship and make us able to market for weekly hotel stays. . The lodging will be close to Page 6 of 7 2/24/2015 capacity and our goal is to bring guests into Vail to be enhanced by what Vail has to offer this holiday season. Compliance with Town of Vail: Ren Productions will be in agreement with goals of the special event permit process. Green Event: We begin by utilizing post consumer recycled paper on all collateral and printed materials. We will use all compostable based service wear. We will recycle. We will have a person at each event responsible for overseeing green practices. The very nature of the event will encourage being green. Budget: Budget: See Attached Funds will be used: CSE funding makes it possible for Vail Holidaze to occur. This ambient celebration in Vail gives the guests a true holiday in Vail experiencing the Vail brand. What percentage of the total event budget is the CSE being asked to fund? 48.9% of the total event. What is the $ amount of sponsorships from alternative sources reflected in the event budget? 23.8% of budget What % of the total event budget do you expect the event itself to generate? (i.e. ticket sales, merchandise, food and alcohol sales, etc.) 0% If possible, would you intend to host the event 2015? If yes, for how many years beyond 2015? Yes. We will look forward to hosting Vail Holidaze annually for the Town of Vail. Page 7 of 7 2/24/2015 Do you anticipate requesting funding from the CSE next year? Yes If yes, given that the CSE encourages the development of additional sponsors in order to leverage their own investments, and anticipates that as events become established they will become less reliant on public funds, what %, if any, of the total event budget do you anticipate requesting next year? Ren Productions will work on sponsorship for Vail Holidaze. We feel that this event will bring people to town and is an added enhancement of the Vail community. It will give another opportunity for people to increase their stay. We feel that this allows us to work with the Town of Vail and help to enhance a yearly Town of Vail event. Marketing Efforts: 1. Ren Production will work with the Town of Vail and Vail Resorts and we will work with local and national media advertising. We will be working with our sponsors to enhance the use of social media at all levels for this amazing community event. 2. Ren Productions will create a collateral piece that will be distributed to ALL concierges in Vail to promote the Vail Holidaze days. 4. Ren Productions will work to identify the best possible ways to promote Vail Holidaze during early winter season: We will work with Vail Resorts to utilize their marketing efforts and promote the community aspect of Vail Holidaze. We will be working closely with any sponsors to work with the additional Markets and their social media contacts. 5. Ren Productions has many in kind sponsors who will make significant contributions of real value and we will have commitments as soon as the contract is signed. Ren Productions Vail Holidaze Income Sponsor CSE 36,000.00$ Community Sponsorship 17,500.00$ Total Sponsor 53,500.00$ Fireworks 20,000.00$ Town Council Total Income: 73,500.00$ Expense Event Expenses Event Costs Ads 8,100.00$ Web/Design services/eblast 3,600.00$ Admin/Staff 18,000.00$ photographer 450.00$ Insurance 1,500.00$ Fireworks 20,000.00$ Ice skating 11,500.00$ aipp 1,500.00$ Ice 7,200.00$ Cookies 1,000.00$ 1/2 donated Total Expense cost 72,850.00$ Net Income:650.00$ Ren Productions Vail Holidaze