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HomeMy WebLinkAbout5.a.Revised 2015 CSE Event Tier Definitions Rvsd 03-04-2015CSE: Tier Revisions Proposal Reviewed: March 4, 2015 Revised CSE Event Categories: Events receiving public funding will be categorized as follows:  CSE and/or Town Council Funded Events: Goal: Deliver a diverse calendar of events in the Town of Vail that promote economic vitality and community enrichment Iconic Events: (Tier A) • Established Signature or Iconic events that take place over multiple days and/or weeks • Strong Vail Brand level identity • Drive overnight visitation • Promoted by and delivering local, regional, national and international media exposure • Many of these events receive their funding from the Town Council, Tier I “Vail Brand Events.” Post event review and evaluation will be overseen by the CSE Destination Events: (Tier B) • Newer events, participatory sporting events and large scale ambient events which support the CSE’s criteria for promoting economic vitality and driving destination visitation • Supports the Vail Brand • Primarily local and regional media exposure, may attract some national exposure or sponsorships Ambient Community Events: (Tier C) • Ambient events which contribute to a sense of community, vitality and fun; enhance the guest experience and promote high NPS (Net Promoter Score) • Primarily local media exposure • Community celebrations: i.e. America Days, Vail Holidaze, Vail Family Fun Fest  Tier IV: Well Being, Learning and Leadership Events Funding designated by Town Council/allocations and oversight by CSE Goal: Promote health and well-being, intellectual opportunities and leadership development to: o Promote Economic Development o Reinforce the fabric of the community • Shall be recommended to CSE through TOV channels • Potential to build the Vail Brand • Local, regional, national and international media exposure • Economic impact may be in the future: Potential to return economic benefits in the future as participants share their experiences in a larger arena CSE: Tier Revisions Proposal Reviewed: March 4, 2015 Tier IV: Philanthropic: Charitable and Community Oriented Events • The purpose of the event is to raise money for events and activities that provide direct benefits to the community • Opportunity exists to leverage funding as the monies are re-injected within the community • Promotes the identity of a community that values health and well-being Looking Ahead: • The Tier IV and CSE funding processes should be aligned into a single RFP and reviewed in the fall as part of the overall CSE funding allocations for the following year. o The Tier IV application deadline will be the same as the CSE event funding requests. o Applicants will select the category that they feel is most appropriate to their proposal. • Tier IV funds will be designated and separate from the CSE’s budget by the Town Council as part of the annual TOV budget approval process. • The organizations offering these types of experiences would benefit from the development of an “umbrella” organization that could coordinate the efforts multiple smaller entities by providing coordinated management and marketing, as well managing/leveraging the funding to the fullest potential. Reality, full achievement is limited by the level of funding currently available and will ultimately require a facility that is able to support the types of experiences that are envisioned and required to attract world class participation. Attachments: Existing and Proposed TIER IV Events Scorecards Existing CSE Scorecard