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HomeMy WebLinkAbout5.b. Revised Tier IV Scorecard 03-04-2015 Proposed: Revised TIER IV Event Scorecard: Well Being, Learning and Leadership Criteria Rating  Life Long Learning: Contributes to one or more: (value @ 5 pts. each) 0-25 o Enhance Leadership Skills: locally, nationally, internationally o Foster a Health and Well Being reputation for Vail o Provide opportunities for intellectual dialogues and problem solving around current issues o Deliver an educational component o Reinforce the fabric of the community  Brand Fit Builds the key brand message of “Vail, Like Nothing on Earth” 0-15  Timing Optimize community infrastructure availability 0-5  Demo Fit Optimize visitor mix: quality vs. quantity 0-10  Community Enrichment How great is the community involvement opportunity? 0-10  Growth Potential 0-15 o Continually deliver fresh content o Achieve national/global recognition and participation  Producer Qualifications: Expertise, local knowledge, and resources to sustain the event in a manner compatible with the Vail brand 0-10  Marketing Strength 0-15 o Extent of the “reach?” o Leverage media exposure and sponsorship support Total Possible Score: 100