HomeMy WebLinkAbout5.b. Revised Tier IV Scorecard 03-04-2015
Proposed:
Revised TIER IV Event Scorecard:
Well Being, Learning and Leadership
Criteria Rating
Life Long Learning: Contributes to one or more: (value @ 5 pts. each) 0-25
o Enhance Leadership Skills: locally, nationally, internationally
o Foster a Health and Well Being reputation for Vail
o Provide opportunities for intellectual dialogues and problem solving around current
issues
o Deliver an educational component
o Reinforce the fabric of the community
Brand Fit Builds the key brand message of “Vail, Like Nothing on Earth” 0-15
Timing Optimize community infrastructure availability 0-5
Demo Fit Optimize visitor mix: quality vs. quantity 0-10
Community Enrichment How great is the community involvement opportunity? 0-10
Growth Potential 0-15
o Continually deliver fresh content
o Achieve national/global recognition and participation
Producer Qualifications: Expertise, local knowledge, and resources to sustain
the event in a manner compatible with the Vail brand 0-10
Marketing Strength 0-15
o Extent of the “reach?”
o Leverage media exposure and sponsorship support
Total Possible Score: 100