HomeMy WebLinkAbout2.b. 2015 Vail Veterans Recap 3.24.15Vail Veterans Program
April 1, 2015
Winter Program Events 2015
Office: 970.476.4906
Mobile: 970.390.8225
info@vailveteransprogram.org
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Participants Demographics
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•Severely injured US military service members and families
•56 severely injured service members
•82 family members
•8 military hospital staff
National Population Served in Vail, CO
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•8 different states represented
•All branches of military
•Active duty, retired
•No cost to participants
Life-long Impacts
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•Vail Veterans Program distributes a survey following each program
•Survey Results
•Collect feedback and quotes during the program
Business Results
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•320 room nights
•9 lodging properties
•8 restaurant establishments
•Unique experience at Larkspur
•Vail Adaptive Ski School
•Golden Peak Children’s Ski School
•Adult Ski School
Estimated Return on Investment (ROI)*
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•An estimated $300,000 is spent at Vail business between the two
winter programs
•Lodging, meals, lessons, equipment, supplies
Vail Brand Compatibility
The Premier International Mountain Resort Community
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The event met the standard of excellence by:
•Gold Standard in recreational therapy
•Wilderness Luxury Experience
Community Contribution
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•Describe how the event impacted Vail’s sense of community:
•Opportunity to show our military we care
•Town of Vail tradition
•“My favorite days of the season” effect
Topline Marketing Efforts
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•Town of Vail Banner at Firehouse Dinner
•Town of Vail logo included in Vail Daily Thank You Ad
•Letter from Mayor of Town of Vail included in Participant Welcome
Packets
Potential for Growth & Sponsorships/Media Exposure
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•Town of Vail logo placement
on website with link
•Town of Vail banners at base
areas of mountain
•Invitation to program events
Sustainability Efforts
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•Town of Vail bus system
•Colorado Mountain Express
•Reusable Vail water bottles distributed in each goody bag
The Town of Vail is committed to the stewardship and protection of our unique mountain
environment. In consideration of both our local and global impacts and opportunities, our
environmental vision is to demonstrate and promote: renewable energy, resource efficiency,
ecosystem protection, and community awareness and education.
Event Budget
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•Total event budget: $767,900
•CSE funds: $13,800
•Profit and loss: ??
•Funding utilization: ??
•In-kind sponsorship: $235,000
•Cash sponsorship: $532,300
* Event producer to attach detailed budget for recap – please see attached budget
Additional Information
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•Detailed budget in complete PDF please – attached
•Profit & Loss statement PDF please - attached
Additional documents attached to presentation: