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HomeMy WebLinkAbout3. Revised 2015 CSE Event Definitions Rvsd 03-04-2015CSE: Tier Revisions Proposal Reviewed: March 4, 2015 Revised CSE Event Categories: Goal: Deliver a diverse calendar of events in the Town of Vail that promote economic vitality and community enrichment Events receiving public funding will be categorized as follows:  Recreational and Cultural Events: Goal: Deliver a diverse calendar of events in the Town of Vail that promote economic vitality and community enrichment Signature Events:  Established events that take place over multiple days and/or weeks  Strong Vail Brand level identity  Drive overnight visitation  Promoted by and delivering local, regional, national and international media exposure  Many of these events receive their funding from the Town Council, Tier I “Vail Brand Events.” Post event review and evaluation will be overseen by the CSE Destination Events:  Newer events, participatory sporting events and large scale ambient events which support the CSE’s criteria for promoting economic vitality and driving destination visitation  Supports the Vail Brand  Primarily local and regional media exposure, may attract some national exposure or sponsorships Ambient Community Events:  Ambient events which contribute to a sense of community, vitality and fun; enhance the guest experience and promote high NPS (Net Promoter Score)  Primarily local media exposure  Community celebrations: i.e. Vail America Days, Vail Holidaze, Vail Family Fun Fest  Educational Events Goal: Promote leadership development, intellectual opportunities and health and well-being  Shall be part of the CSE RFP process  Potential to build the Vail Brand  Local, regional, national and international media exposure  Economic impact may be in the future: Potential to return economic benefits in the future as participants share their experiences in a larger arena CSE: Tier Revisions Proposal Reviewed: March 4, 2015 Looking Ahead:  The Educational Events funding processes should be aligned into a single RFP and reviewed in the fall as part of the overall CSE funding allocations for the following year. o The Educational Events deadline will be the same as the CSE event funding requests.  Educational Events funds will be designated as part of the CSE’s budget by the Town Council as part of the annual TOV budget approval process.  The organizations offering these types of experiences would benefit from the development of an “umbrella” organization that could coordinate the efforts of multiple smaller entities by providing coordinated management and marketing, as well managing/leveraging the funding to the fullest potential. Reality, full achievement is limited by the level of funding currently available and will ultimately require a facility that is able to support the types of experiences that are envisioned and required to attract world class participation.  The Town of Vail should have a venue to provide consistent, quality experiences for events. CSE recommends public/private partnership to explore location, size, amenities, etc.  The CSE makes these recommendations in order to keep Vail in a leadership position and to continue to stay ahead of the competition as the premier international mountain resort community. Attachments: Existing and Proposed TIER IV Events Scorecards Existing CSE Scorecard