HomeMy WebLinkAbout3.b. Revised Tier IV Scorecard 03-24-2015 Revised 3-24-2015
Proposed:
Revised TIER IV Event Scorecard:
Leadership, Learning & Well-being
Criteria Rating
Benefits: Contributes to one or more: (value @ 5 pts. each) 0-25
o Enhance Leadership Skills: locally, nationally, internationally
o Foster a Health and Well Being reputation for Vail
o Provide opportunities for intellectual dialogues and problem solving
o Deliver an educational component
o Reinforce the fabric of the community
Brand Fit Builds the key brand 0-15
Timing Schedule Fit 0-5
Demo Fit Optimize visitor mix: quality vs. quantity 0-10
Community Enrichment How great is the community involvement opportunity? 0-10
Growth Potential 0-15
o Continually deliver fresh content
o Achieve national/global recognition and participation
Producer Qualifications: Expertise, local knowledge, and resources to sustain
the event in a manner compatible with the Vail brand 0-10
Marketing Strength 0-15
o Extent and quality of “reach”
o Leverage media exposure and sponsorship support
Total Possible Score: 100