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HomeMy WebLinkAbout3.d. 2015 CSE Special Event ScorecardTOV/CSE 2015 RFP: Special Event Rating Criteria ATTACHMENT A SPECIAL EVENT RATING CRITERIA Criteria Rating Potential To: Increase Room Nights Out of Region Guests (50%) 0-10 Regional Destination Guests (32%) 0-5 International Guests (3%) 0-5 Drive Group Business 0-5 Increase Sales Tax Revenue 0-10 Timing Optimize calendar - "the right events at the right time" 0-5 Demographic Fit Optimize visitor mix (age, income, demographic targets per VLMD research data) 0-10 Growth Continues to evolve by delivering fresh content, enhanced experience 0-5 Builds a sense of community 0-5 Promotes an atmosphere of vitality, fun and celebration 0-5 Brand Fit Supports the Vail brand Message 0-10 Marketing Strength Media Exposure 0-10 Potential to Leverage funding w/Sponsorships 0-5 Producer Qualifications Quality, local knowledge and resources to sustain the event 0-10 Maximum Score 100