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HomeMy WebLinkAbout1.e. 2015 AWSC wrap up for TOV CouncilRECAP 4.21.15 IMAGE IMAGE RECAP VIDEO EXECUTIVE SUMMARY HIGH LEVEL EVENT SNAPSHOT Unprecedented attendance for ski racing in the U.S. Unmatched television production quality for the sport worldwide 40.1 million social media impressions since February1 #Vail2015 trended as a top 10 topic on Twitter Athlete participation from 68 nations More than 1,200 accredited media covering the event onsite Nearly 70 billion PR impressions Occupancy rates of roughly 95% on weekends throughout the Vail Valley during the event window More than 2,200 volunteers and 175,000 volunteer hours TV SUMMARY HIGH LEVEL BROADCAST SNAPSHOT UNMATCHED TELEVISION PRODUCTION QUALITY HDTV coverage with 5.1 Dolby surround sound, 200 camera positions to cover all events, two CAMCATS and five hyper motion cameras RECORD BREAKING COVERAGE 800 million+ viewers worldwide More than 25 hours of domestic coverage Record audiences in Austria, Switzerland, Germany, UK, Scandinavia and USA MARKETING SUMMARY TACTIC DATES KEY FIGURES ENGAGEMENT PARTNERS VALUE PR Summer 2014 -2015 No. of Clips: 42,808 69,209,544,862 impressions Vail Resorts, USSA, Malen Yantis PR, Angelika Hermann-Meir PR, High View Communications $127,227,400 DIGITAL DISPLAY 2014-2015 16,267 clicks Avg. CTR 15.8%; 8,274,351 impressions KUSA,OnTheSnow, CDOT, Denver Post, Around the Rings, SkiOnline, Vail Daily, Vail Resorts $128,043.50 SOCIAL, MOBILE, APP, WEBSITE & EMAIL 2013-2015 2,884,067 web page views, 38,632 app downloads,4 social channels 43.1 M total impressions Wrecking Ball (web developer), Mailchimp, ResortApp $330,140 EVENTS/ TRADESHOWS Summer 2014 –Feb 2015 Booth presence hosted events 112,744 attendees SIA, Colorado Ski & Snowboard Expo , Soelden World Cup, U.S. Ski Team, VVF $1,127.44 OUT OF HOME Fall/Winter 2014-15 Airport installations, digital and static billboards 4,554,303 impressions TIGA Advertising, Denver International Airport Design Board, VISIT DENVER, Vail Resorts, Art of Winter $22,771.50 TOTAL Impressions: 70,146,186,260 TOTAL Media Value: $167,573,894 IMAGE IMAGE SURVEY RESULTS Estimated attendance overall = 220,000+ SURVEY RESULTS IMAGE IMAGE Top Countries of Fans: Canada, Mexico, Austria, England and France SURVEY RESULTS IMAGE IMAGE Average Nights Stayed = 6.2 SURVEY RESULTS IMAGE IMAGE 20% of attendees brought children SURVEY RESULTS IMAGE IMAGE IMAGE IMAGEAverage Age = 40.7 51% Male, 49% Female SURVEY RESULTS SURVEY RESULTS IMAGE IMAGE SURVEY RESULTS IMAGE IMAGE Net Promoter Score of 87% IMAGE IMAGE IMAGE TOP 10 FROM 2015 1.The Fans 2.Weather 3.Television Quality & Distribution 4.Festival 5.Teamwork between Partners 6.Venues 7.Transportation 8.Volunteers 9.Races 10. USA GOLD IMAGE IMAGE MIKAELA’S VIEW IMAGE IMAGE IMAGE THANK YOU TOWN OF VAIL! IMAGE IMAGE IMAGE LET’S DO IT AGAIN…