HomeMy WebLinkAbout5.a. Event Liasion Update 05-06-2015Event Liaison Update
Upcoming Events
1 Town of Vail | CSE | 5/6/15
Vail Whitewater Race Series Tuesdays: 5/12, 5/19, 5/26, 6/2, 6/9
Vail Valor Races May 24-25
Go Pro Mountain Games June 4-7
King of the Mountain June 19-21
Vail Family Fun Fest June 20-August 8
Vail Arts Festival June 26-28
LAX Shootout June 27-July 5
Vail Jazz Festival June 28-September 7
Vail Farmers’ Market June 21-October 4
Bravo! Vail Music Festival July 1-August 5
Vail Summer Bluegrass Concert Series July 1-August 12
Vail Whitewater Race Series: May 12, 19, 26, June 2, 9
Vail Recreation District
6 Town of Vail | CSE | 5/6/15
Tier: C
Funded: $5K
Days out: 6
Highlights:
•Local promotions/posters
•Facebook
•A Hala SUP board (retail value $1,350)
will be given away at the after party on
final race night – 6/9 at Pazzo’s.
•Two ways ways to enter: all participants
in a VWWS event are entered once per
race they compete in.
•Spectators can enter to win by taking a
photo with the board at any of the five
races and posting it on Facebook and
tagging VWWS and Alpine Quest.
Vail Valor Races: May 24-25
Speckled Hound Racing
2 Town of Vail | CSE | 5/6/15
Tier: C
Funded: $10K
Days out: 18
Highlights:
•Consistent Branding
•Digital Marketing Focus
•Boosted FB Post: Reached
over 100,000 people,
generated 1,529 likes,1,369
people clicked to enlarge
the photo and 128 people
visited the race registration
page
Go Pro Mountain Games: June 4-7
Vail Valley Foundation
4 Town of Vail | CSE | 5/6/15
Tier: 1-A
Funded: $85K
Days out: 28
Highlights/Tactics:
•Implement new events – Disc Golf, Ultimate River Challenge
•Establish benchmarking report to gauge traffic, registrations,
social appeal and overall interest
•Develop Mountain Games sponsor toolkit
•Proactive outreach with relevant print & digital media
•Better communicate TV /webcast schedules
•Shift website digital strategy to showcase more GoPro content
•Expand FB promoted posts and Instagram to be a year-round
strategy
•Develop Google PPC strategy & campaigns
•Content management focusing on increased photography/video,
athletes/participants, dogs, music, art and unique mountain
lifestyle/experiences – year-round focus & calendar
•Create 3 mountain ambassador programs
•Build programs for hospitality packages and retail activation