HomeMy WebLinkAbout4. Event Liasion Update 06-03-2015_finalEvent Liaison Update
Upcoming Events
Town of Vail | CSE | 6/3/15
King of the Mountain June 19-21
Vail Family Fun Fest June 20-August 8
Vail Arts Festival June 26-28
LAX Shootout June 27-July 5
Vail Jazz Festival June 28-September 7
Vail Farmers’ Market June 21-October 4
Bravo! Vail Music Festival July 1-August 5
Vail Summer Bluegrass Concert Series July 1-August 12
Vail America Days™ July 4
King of the Mountain: June 19-21
Leon Fell/MotherLode Volleyball Productions
Town of Vail | CSE | 6/3/15
Funded: $15K
Days out: 16
Highlights:
•Father/Son & Father/Daughter
events
•Men's and Women's Collegiate
Open divisions
•3-time Olympic Gold Medalist,
Misty May, headlining juniors
doubles volleyball clinic
•Presenting sponsors: Town of Vail
•Co-sponsors: Vail Daily/Wilson/1st Bank of Vail/Park 'n Sun Sports/Vail Resorts
•Participating sponsors: Barefoot Wine/Plastic Clothing/John Paul Mitchell Systems/GoGirl
Energy Drinks/The Steadman Clinic/Steadman-Philippon Research
Institute/Vendetta's/Nature Valley/ColoradoVolleyball.com/Voss Water/Vail Daily/KZYR
97.7 FM /Colorado Mountain Express
•Lodging sponsors: The Sonnenalp/Simba Run/Vail Racquet Club/The Wren/Vail's
Mountain Haus/Evergreen Lodge/Manor Vail Lodge/Vail Mountain Lodge & Spa/Vail
Marriot
Vail Family Fun Fest: June 20 - August 8
Blue Creek Productions
Town of Vail | CSE | 6/3/2014
Funded: $20,000
Days out: 17
Highlights:
•Re-branding/new event name
•Event website cross promoting activities in Vail
•Concierge Program for all local lodges with digital
event flier & visit to front desk staff
•Family Newsletter email blasts to locals, businesses,
concierges and past attendees.
•Press Releases - scheduled ongoing for local, front
range, regional
•Rack cards placed within businesses and lodges
•Event posters and fliers
•Event Facebook page & social media push
•Estimated audience goal of 600 to 700 per event
•Word of mouth marketing and foot traffic
Vail Farmers’ Market: June 21-October 4
Speckled Hound Racing
Town of Vail | CSE | 6/3/15
Funded: $10K
Days out: 18
Highlights:
•Changed up look and feel of advertising
•Looking to update the logo next year
•Great sponsors again this year: 1st Bank,
Food Network, Vail Daily, Sotheby’s, Vail
Resorts, Slifer, Smith and Frampton, Redfox
•Advertising: 5280 magazine, Vail Daily,
104.7 The Mile, Krystal, KSKE, vail.com,
vail-calendar.com visitvailvalley.com,
magazine.inspirato.com, vailcascade.com
•New this year: ads on NPR
Vail Arts Festival: June 26-28
Eagle Valley Events
Town of Vail | CSE | 6/3/15
Funded: $10K
Days out: 23
Highlights:
•Vail Daily wrap plus 1/2 and full page ads running 3
weeks prior to event in VD and affiliate papers.
•Radio spots and interviews on local radio stations
running 3 weeks prior to event.
•Update web content, info and artists for 2015 event.
•Pair themed artists & merchants, place artist's booth in
front of similarly-themed merchant establishment.
• Lionshead area restaurants will have festival food at
outdoor booths available for purchase
• Kids Craft Activity area
Vail Lacrosse Shootout: June 27-July 5
Colorado Lacrosse Promotions
Town of Vail | CSE | 6/3/15
Funded: $10K
Days out: 24
Highlights:
•Working closely with
producers to deliver
needed ads, information
for program
•Great activation with
youth clinic
•Video streaming, new for
this year, VLMDAC ads
will be included
Evolution of Program Covers
Vail Jazz Festival: June 28-September 7
Robin Litt/Vail Jazz Foundation
Town of Vail | CSE | 6/3/15
Funded: $72K
Days out: 25
Highlights:
•New website look
•New logo
•Great branding
•Diversity of programs
•Cross-promo with other
event producers/events
•Good use of VLMDAC
branding and resources
•16 major sponsors:
CMC, AT&T, Vail Daily,
Alpine Bank, Colorado
Creative Services, etc.
Bravo! Vail: July 1-August 6
Bravo Vail!
Town of Vail | CSE | 6/3/15
Funded: $173, 400K
Days out:
Highlights:
•Increasing customer loyalty and engagement
•New targeted Comcast cable buy and direct mail campaigns
using lists from front range arts organizations
•Target demographics and interest groups with tailored
messaging on specific concerts through digital ads,
adwords, facebook remarketing, email, and print advertising
•Highly successful ROI from 2014 digital campaign
•Expanding the investment in data-driven digital banner
campaigns and Facebook campaigns
•Facebook advertising: including targeting by CRM, site
remarketing, interest, fan, and friend-of-fan targeting
Vail Summer Bluegrass Series: July 2 - August 27 (Wednesdays)
Ariel Rosemberg/Lakeside Stride
Town of Vail | CSE | 6/3/2015
Funded: $50,000
Days out: 28
Highlights:
•Ranking #1 and just surpassed Winter WonderGrass - when
searching "Vail Bluegrass" on Google and Bing. Running
Google AdWords campaign.
•Media coverage: Vail Daily, KZYR, Summit Daily, Marquee
Magazine: Summer Festival Guide, jambands.com/Relix
Magazine, Jambase.com, cybergrass.com
•Running a “Flyaway” sweepstakes with EGE, Antlers and
Sarah Jarosz to include airfare, hotel and meet-and-greet
with artist
•Initial sponsor list: Eco products, Antlers at Vail, Bonfire
Brewing. In talks with beer, cider and spirits companies.
•Sharing GoPro Mountain Games booth space with Antlers
and Sera Schools.
•Advertising in the Jazz @ Vail Square program.
Vail America Days™: July 4
June 27-August 2 Highline
Funded: $65K, $32K for fireworks
Days out: 27
Highlights:
•Press release about parade theme and float applications
went out May 14.
•Vail America Days™ teaser blurb in Vail Mail 6/3
•Pepi and Sheika confirmed as Grand Marshals for parade
•Press release to announce event goes out on June 19
Town of Vail | CSE | 6/3/2015