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HomeMy WebLinkAbout5.c. MAY 2015 E-E-E Funding App-Peak WellnessMAY 2015 - EDUCATIONAL & ENRICHMENT EVENT FUNDING APPLICATION Name of Event: Women in Wellness Weekend Proposed Date(s): August 21st-23rd Amount of Cash Funding Requested: $6000 Producing Entity: Peak Wellness Retreat Lauren Arnold, Peak Wellness Retreat Founder Gaby Milhoan, Peak Wellness Retreat Founder Business Address: Physical Address: Four Seasons, Vail Mailing Address: PO Box 4172, Vail CO 81658 Contact Info: Lauren Arnold, Lauren@peakwellnessretreat.com, 970-390-5753 Description of Event and Funds Allocation ● Vail wants to continue to grow and be thought of as a wellness destination. With the void of the Living Wellness Summit this year, our event fills the void and continues the positive progress Vail is making in becoming a wellness destination. The Women in Wellness Weekend is the closest comparable event to Living Well. ● In 2014 we received $25,000 of which $16,500 was used to develop the dine around program, pay for the speaker series, and provide 3 comp programs for media and exposure with the remaining $7,500 allocated to marketing. This budget limited us to local marketing in Eagle and Summit. ● In 2015 we received $15,000, of which we’ve again allocated $7,500 to marketing, the other $7,500 to programming (speakers, etc). Our goal for 2015 was to market to destination visitors and increase participation by 50%, which we currently aren’t able to do with existing budget. ● Fund allocations - $4,000 will be put into front range and destination marketing to drive destination visits. $2,000 will be put into programming to secure national speakers. TOV Funding Criteria ● Enhance Leadership Skills - we work with Luis Benitez and VLI to focus an entire afternoon on leadership through interactive keynote with hiking and ropes course. ● Health and Wellness - the success of PWR and Women’s Weekend continues to help elevate Vail as a wellness destination. Being able to market to destination visitors is paramount to grow the event. Without further support and growth, PWR is at risk of not being able to continue after 2015. ● Education - Additional funds will allow us to secure higher quality speakers and experts, which will in turn help drive attendance and national attention. ● Timing - Fills the gap of US Pro Cycling and the wellness void from Living Well Summit in the TOV calendar. ● Marketing Strength - gives TOV/VR something to talk about in the wellness arena. We’ve received two media requests already to attend the event. Additional funding will make this possible. ● Brand Alignment - ● Community Enrichment/Alignment - fits Vail’s effort to create a true wellness offering Additional Sponsor Benefits/Activation to TOV ● PWR has partnered with G3 Vail, a Women’s Leadership Conference June 14-16. With an expected 30-50 attendees and 50% of them being destination this will provide great visibility to Vail. ● Through this partnership, we can offer TOV added value at a 2nd activation that is very aligned with the Vail Brand. Upon securing funding, we will list TOV as a GOLD level sponsorship for no cost ($5,000) value. Sponsor benefits include: ○ 4 All-Access conference tickets ($549 each; $2,196 total value) ○ Listing as GOLD conference sponsor in conference material ○ Name and logo on event websites with link back www.g3vail.com and https://peakwellnessretreat.com/retreat/g3vail/ ○ Logo on Vail Daily ads and mention in radio advertising ○ Two Complimentary gift bags