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HomeMy WebLinkAbout2. Event Liasion Update 07-01-2015 FINALEvent Liaison Update Upcoming Events Town of Vail | CSE | 7/1/2015 Vail International Dance Festival 7/27-8/9 Kick It 3x3 Soccer Championships 7/31-8/2 Vail Kids Adventure Games 8/5-8/9 World Youth Fly Fishing Championships 8/10-8/16 Women in Wellness Weekend: Mountain Fit 8/22-8/23 Vail International Dance Festival: July 27- August 9 Vail Valley Foundation 6 Town of Vail | CSE | 7/1/2015 Funded: $46,000 (Town Council) Days out: 26 •Active, energetic imagery in marketing materials. •Annual marketing plan very diverse, iconic brand, digital & traditional marketing, community building. •Dance for $20.15 is a great program to lower the barrier of entry for acquisition Social Media •Twitter - 2,134 followers •FB – 13,532 likes Kick it 3v3 Soccer World Championships: July 31 – Aug 2 North American Sports Group 2 Town of Vail | CSE | 7/1/2015 Funded: $55,000 Days out: 30 Marketing •Website with sponsors •Email blasts 1x a month, in July 1x a week •Tour cards placed in player bags •Games to be played in Solaris •Christie Rampone – USWNT Captain to appear, need to hype this up locally •30th Anniversary of Event •Note that they have an existing event attendee audience (teams) and don’t need to do as much external marketing for their event. Social Media •Twitter - 608 followers •FB – 25,255 likes Kids Adventure Games: August 5-9 Hélène Mattison & VRD 7 Town of Vail | CSE | 7/1/2015 Funded: $44,500 Days out: 36 Registration •Registration is anticipated to be full by July 15th •The geographic breakdown of participants is currently 50% Out of Town and 50% Vail Valley. Increase in participants west/north (Steamboat) of the Vail Valley and Out of State. •The event is 75% full at this point with waiting lists for some days Sponsors •Horizon Organics, Clif Kid and GoPro national sponsors have renewed their contracts w/ larger commitment •Spectator guide is out with more local sponsors than last year Marketing: •The Event has been noticed by Michelle Obama’s “Let’s Move” initiative through the President's Council on Fitness, Sports & Nutrition •Grass roots Marketing through Social Media and boosted posts has proven to be the most effective way to draw attention to the event. •Video filmed in Vail and used as a national sales sizzle reel Social Media •Instagram - 58 followers •Twitter – 78 followers •FB – 2,243 likes World Youth Fly Fishing Championships: Aug 10-16 John Knight 2 Town of Vail | CSE | 7/1/2015 Funded: $15,000 Days out: 41 Marketing •New look – hired a designer to elevate brand look and feel •Exciting schedule/programming prepared for event participants •Updated website •Great email newsletter marketing Sponsors/Event •Great at acquiring sponsors •Lodging partner prominently featured (Evergreen Lodge) •Active volunteer recruitment •International recognition for Vail •Continues to increase premier level of fly fishing events in Vail •Featured in Field & Stream – US takes Silver Medal at World Fly Fishing Championships in Bosnia (First ever team medal!) Social Media •FB – 857 likes Women’s Wellness Weekend - Mountain Fit: August 22-23 Peak Wellness Retreat 2 Town of Vail | CSE | 7/1/2015 Funded: $15,000 Days out: 51 Sponsors •New Sponsors (in-kind) secured to date: Howard Head, Foods of Vail, Vail Daily •Seeking presenting sponsor ($5K) and actively pursuing add’l sponsors Marketing •Rebranding of event to Mountain Fit: Women's Wellness Weekend. Tagline: Eat, Exercise and Be Healthy •Lower price point, currently $679 – targeting $499 by securing Presenting sponsor •Event bookable online as of June 24 •Posters going up throughout the valley early next week •Banner printed first week of August •Save the date e-blast to our contacts (11k) first week of July •Digital marketing campaign w/ Vail Daily targeting front range & destination guests, Vail Daily ads to start first week of July Social Media •Instagram - 89 followers •Twitter – 33 followers •FB – 615 likes