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HomeMy WebLinkAbout7.c. VLMDAC Event Strategy and Spend o The VLMDAC encourages the CSE to consider the following during 2016 funding allocations o Overall brand fit o Driving overnight guests (Destination and Front Range) o Demographic fit o Timing – need periods midweek & shoulder season: Optimize the calendar o Sponsorships – current & potential – for leverage o Marketing strength o c Event Strategies VLMDAC Event Spend/Value $110,000 $40,000 $15,000 $47,600 $10,000 $5,000 $227,600 $2,500 $22,500 $42,500 $62,500 $82,500 $102,500 $122,500 $142,500 $162,500 $182,500 $202,500 $222,500 $242,500 o Vail Mountain (VR) CRM/ Email Marketing: •Email communications that promote summer events are sent to Vail Mountains entire database, including both a destination and in-state audience, are sent once per month from April through September. o Vail Mountain Social Media: •Social posts promoting upcoming events, as well as featuring aspects of events while they are happening are promoted on all Vail social media channels (Twitter, Instagram and Facebook). o Vail.com: •Summer Events are featured prominently on the homepage of Vail.com throughout the summer season. •Guests are directed to a centralized Events page (http://www.vail.com/events/events-home.aspx) on Vail.com through social media channels and email communications. VLMDAC Event Spend