HomeMy WebLinkAboutVail Taxable Sales Report thru 2015-03-31Destination: Vail
Report Period: Taxable sales through March 2015
a) Vail Village/Lionshead Combined Performance
Taxable sales
Nov 14-Mar 15
Taxable sales
Nov 13-Mar 14
%
Difference
$89,665,050 $82,423,600 8.8%
$76,752,025 $72,546,650 5.8%
$131,894,550 $122,640,050 7.5%
$298,311,625 $277,610,300 7.5%
b) Retail Segment Performance, by Neighborhood
Taxable sales
Nov 14-Mar 15
Taxable sales
Nov 13-Mar 14
%
Difference
$64,169,600 $58,133,600 10.4%
$25,495,450 $24,290,000 5.0%
$89,665,050 $82,423,600 8.8%
c) Restaurant Segment Performance, by Neighborhood
Taxable sales
Nov 14-Mar 15
Taxable sales
Nov 13-Mar 14
%
Difference
$61,433,575 $57,029,000 7.7%
$15,318,450 $15,517,650 -1.3%
$76,752,025 $72,546,650 5.8%
d) Lodging Segment Performance, by Neighborhood
Taxable sales
Nov 14-Mar 15
Taxable sales
Nov 13-Mar 14
%
Difference
$79,708,700 $72,452,400 10.0%
$52,185,850 $50,187,650 4.0%
$131,894,550 $122,640,050 7.5%Lodging Sales in Vail Village + Lionshead
DESCRIPTION OF REPORT: The Vail Taxable Sales Report is a monthly ("Foundation") and seasonal ("Seasonal") report of taxable sales in Vail
Village and Lionshead neighborhoods of Vail, tracking consumer spend at Retail, Restaurant and Lodging businesses in both locations
("neighborhoods") and in aggregate. The report is based on financial data provided by the town(s) included in the report. Details follow:
FOUNDATION REPORT: The foundation report is a monthly report comprised of 4 sections focusing on Vail Village and Lionshead
neighborhood data, and conveying (a) Retail, Restaurant and Lodging sales by segment and in aggregate, (b) Retail sales by neighborhood and
in aggregate, (c) Restaurant sales by neighborhood and in aggregate, and (d) Lodging sales by neighborhood and in aggregate. All data are
derived from Town of Vail taxable sales reports and are as-of the most recent date for which data are available.
SEASONAL REPORT: The seasonal report is produced 2 times annually, in approximately July and January (data-dependent) and is an
expansion of the Foundation Report described above. The seasonal report is intended to provide the client with competitive information
both within Vail and with Vail's competitive set for the Summer (May - October) and Winter (November - April) seasons. In addition to the
Foundation data, the Seasonal Report includes a comparative analysis of All Vail Neighborhood aggregate sales versus the same data from
Aspen, Breckenridge and Steamboat Springs.
TOWN OF VAIL TAXABLE SALES REPORT
Retail Sales in Vail Village + Lionshead
Lodging Sales in Vail Village + Lionshead
Restaurant Sales in Vail Village + Lionshead
Total Retail/Restaurant/Lodging Sales in Vail Village + Lionshead
Lodging Sales in Vail Village
Lodging Sales in Lionshead
Restaurant Sales in Vail Village + Lionshead
Restaurant Sales in Lionshead
Restaurant Sales in Vail Village
Retail Sales in Lionshead
Retail Sales in Vail Village
Retail Sales in Vail Village + Lionshead
Copyright (c) 2015 DestiMetrics. All Rights Reserved 1
Town of Vail All-Store Monthly Report
SECTION 1 - SEASONAL CHARTS BY SEGMENT - VAIL VILLAGE + LIONSHEAD NEIGHBORHOODS
Summer 2014 and Winter 14/15 Taxable Sales
Retail, Restaurant and Lodging Segments + Aggregate
10.5%
16.0%
9.4%
14.3%
6.5%
9.7%
11.3%
20.6%
14.8%
4.8%
2.1%
9.2%8.8%
0%
5%
10%
15%
20%
25%
$0
$10,000,000
$20,000,000
$30,000,000
$40,000,000
$50,000,000
$60,000,000
$70,000,000
$80,000,000
$90,000,000
$100,000,000
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Chart 1b: Retail Sales -VV + LH: Summer 2014 and Winter 14/15
Sales thru Mar-15 Sales thru Mar-14 YOY % Variance
2.1%
8.4%7.9%
6.7%
0.6%
2.8%
5.7%6.0%
9.2%
5.8%5.8%
3.0%
5.8%
0%
1%
2%
3%
4%
5%
6%
7%
8%
9%
10%
$0
$10,000,000
$20,000,000
$30,000,000
$40,000,000
$50,000,000
$60,000,000
$70,000,000
$80,000,000
$90,000,000
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Chart 1c: Restaurant Sales -VV + LH: Summer 2014 and Winter 14/15
Sales thru Mar-15 Sales thru Mar-14 YOY % Variance
17.2%
28.9%
15.4%
19.6%
5.7%
-20.9%
13.7%
-1.1%
10.8%6.8%4.1%
9.7%7.5%
-30%
-20%
-10%
0%
10%
20%
30%
40%
$0
$20,000,000
$40,000,000
$60,000,000
$80,000,000
$100,000,000
$120,000,000
$140,000,000
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Chart 1d: Lodging Sales -VV + LH: Summer 2014 and Winter 14/15
Sales thru Mar-15 Sales thru Mar-14 YOY % Variance
8.4%
16.5%
10.7%
12.8%
3.7%
-3.0%
9.6%8.4%
11.9%
5.9%
4.0%
7.8%7.5%
-5%
0%
5%
10%
15%
20%
$0
$50,000,000
$100,000,000
$150,000,000
$200,000,000
$250,000,000
$300,000,000
$350,000,000
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Chart 1a: Aggregate Sales (Retail + Restaurant + Lodging) -VV + LH: Summer 2014 and Winter 14/15
Sales thru Mar-15 Sales thru Mar-14 Sales thru YOY % Variance
Copyright (c) 2015 DestiMetrics. All Rights Reserved 2
Town of Vail All-Store Monthly Report
SECTION 2 - RETAIL SEGMENT BY NEIGHBORHOOD
Summer 2014 and Winter 14/15 Taxable Sales
Vail Village, Lionshead and VV/LH Combined
-9.4%
5.2%
10.2%
21.9%
-8.6%
-1.0%
8.0%
17.1%
14.6%
6.4%
-7.9%
4.2%5.0%
-15%
-10%
-5%
0%
5%
10%
15%
20%
25%
$0
$5,000,000
$10,000,000
$15,000,000
$20,000,000
$25,000,000
$30,000,000
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Chart 2c: Lionshead Retail Sales: Summer 2014 and Winter 14/15
Sales thru Mar-15 Sales thru Mar-14 YOY % Variance
10.5%
16.0%
9.4%
14.3%
6.5%
9.7%
11.3%
20.6%
14.8%
4.8%
2.1%
9.2%8.8%
0%
5%
10%
15%
20%
25%
$0
$10,000,000
$20,000,000
$30,000,000
$40,000,000
$50,000,000
$60,000,000
$70,000,000
$80,000,000
$90,000,000
$100,000,000
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Chart 2a: VV + LH Retail Sales: Summer 2014 and Winter 14/15
Sales thru Mar-15 Sales thru Mar-14 YOY % Variance
15.6%
19.4%
9.2%
12.2%
10.5%
12.6%12.2%
22.1%
14.9%
4.0%
6.8%
11.5%10.4%
0%
5%
10%
15%
20%
25%
$0
$10,000,000
$20,000,000
$30,000,000
$40,000,000
$50,000,000
$60,000,000
$70,000,000
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Chart 2b: Vail Village Retail Sales: Summer 2014 and Winter 14/15
Sales thru Mar-15 Sales thru Mar-14 YOY % Variance
Copyright (c) 2015 DestiMetrics. All Rights Reserved 3
Town of Vail All-Store Monthly Report
SECTION 3 - RESTAURANT SEGMENT BY NEIGHBORHOOD
Summer 2014 and Winter 14/15 Taxable Sales
Vail Village, Lionshead and VV/LH Combined
-3.4%
15.1%
23.5%
6.2%
-17.3%
-27.2%
3.8%2.2%
7.4%
-2.5%
-8.1%
-1.0%-1.3%
-30%
-20%
-10%
0%
10%
20%
30%
$0
$2,000,000
$4,000,000
$6,000,000
$8,000,000
$10,000,000
$12,000,000
$14,000,000
$16,000,000
$18,000,000
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Chart 3c: Lionshead Restaurant Sales: Summer 2014 and Winter 14/15
Sales thru Mar-15 Sales thru Mar-14 YOY % Variance
2.1%
8.4%7.9%
6.7%
0.6%
2.8%
5.7%6.0%
9.2%
5.8%5.8%
3.0%
5.8%
0%
1%
2%
3%
4%
5%
6%
7%
8%
9%
10%
$0
$10,000,000
$20,000,000
$30,000,000
$40,000,000
$50,000,000
$60,000,000
$70,000,000
$80,000,000
$90,000,000
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Chart 3a: VV + LH Restaurant Sales: Summer 2014 and Winter 14/15
Sales thru Mar-15 Sales thru Mar-14 YOY % Variance
3.9%
6.4%
3.9%
6.8%6.8%
11.5%
6.2%
7.3%
9.7%
8.2%
9.7%
4.1%
7.7%
0%
2%
4%
6%
8%
10%
12%
14%
$0
$10,000,000
$20,000,000
$30,000,000
$40,000,000
$50,000,000
$60,000,000
$70,000,000
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Chart 3b: Vail Village Restaurant Sales: Summer 2014 and Winter 14/15
Sales thru Mar-15 Sales thru Mar-14 YOY % Variance
Copyright (c) 2015 DestiMetrics. All Rights Reserved 4
Town of Vail All-Store Monthly Report
SECTION 4 - LODGING SEGMENT BY NEIGHBORHOOD
Summer 2014 and Winter 14/15 Taxable Sales
Vail Village, Lionshead and VV/LH Combined
5.0%
29.4%
12.9%
27.0%
14.0%
-13.8%
16.3%
9.3%
-0.9%
8.2%
-1.6%
9.3%
4.0%
-20%
-15%
-10%
-5%
0%
5%
10%
15%
20%
25%
30%
35%
$0
$10,000,000
$20,000,000
$30,000,000
$40,000,000
$50,000,000
$60,000,000
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Chart 4c: Lionshead Lodging Sales: Summer 2014 and Winter 14/15
Sales thru Mar-15 Sales thru Mar-14 YOY % Variance
17.2%
28.9%
15.4%
19.6%
5.7%
-20.9%
13.7%
-1.1%
10.8%
6.8%4.1%
9.7%7.5%
-30%
-20%
-10%
0%
10%
20%
30%
40%
$0
$20,000,000
$40,000,000
$60,000,000
$80,000,000
$100,000,000
$120,000,000
$140,000,000
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Chart 4a: VV + LH Lodging Sales: Summer 2014 and Winter 14/15
Sales thru Mar-15 Sales thru Mar-14 YOY % Variance
26.4%28.6%
16.9%15.6%
1.4%
-24.7%
12.1%
-6.7%
19.8%
5.8%8.2%9.9%10.0%
-30%
-20%
-10%
0%
10%
20%
30%
40%
$0
$10,000,000
$20,000,000
$30,000,000
$40,000,000
$50,000,000
$60,000,000
$70,000,000
$80,000,000
$90,000,000
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Chart 4b: Vail Village Lodging Sales: Summer 2014 and Winter 14/15
Sales thru Mar-15 Sales thru Mar-14 YOY % Variance
Copyright (c) 2015 DestiMetrics. All Rights Reserved 5
Town of Vail All-Store Seasonal Report
SECTION 5: FIVE YEAR ALL STORE REPORT BY NEIGHBORHOOD AND SEGMENT
March 2010 - March 2015 Taxable Sales
Vail Village, Lionshead and VV/LH Combined
$0
$10,000,000
$20,000,000
$30,000,000
$40,000,000
$50,000,000
$60,000,000
Mar-10 Jun-10 Sep-10 Dec-10 Mar-11 Jun-11 Sep-11 Dec-11 Mar-12 Jun-12 Sep-12 Dec-12 Mar-13 Jun-13 Sep-13 Dec-13 Mar-14 Jun-14 Sep-14 Dec-14 Mar-15
Chart 5b: Vail Village 5 Year Sales by Segment
Aggregate 5 Year Sales
Retail 5 Year Sales
Lodging 5 Year Sales
Restaurant 5 Year Sales
$0
$5,000,000
$10,000,000
$15,000,000
$20,000,000
$25,000,000
$30,000,000
Mar-10 Jun-10 Sep-10 Dec-10 Mar-11 Jun-11 Sep-11 Dec-11 Mar-12 Jun-12 Sep-12 Dec-12 Mar-13 Jun-13 Sep-13 Dec-13 Mar-14 Jun-14 Sep-14 Dec-14 Mar-15
Chart 5c: Lionshead 5 Year Sales by SegmentAggregate 5 Year Sales
Retail 5 Year Sales
Lodging 5 Year Sales
Restaurant 5 Year Sales
$0
$10,000,000
$20,000,000
$30,000,000
$40,000,000
$50,000,000
$60,000,000
$70,000,000
$80,000,000
$90,000,000
Mar-10 Jun-10 Sep-10 Dec-10 Mar-11 Jun-11 Sep-11 Dec-11 Mar-12 Jun-12 Sep-12 Dec-12 Mar-13 Jun-13 Sep-13 Dec-13 Mar-14 Jun-14 Sep-14 Dec-14 Mar-15
Chart 5a: VV + LH 5 Year Sales by Segment
Aggregate 5 Year Sales
Retail 5 Year Sales
Lodging 5 Year Sales
Restaurant 5 Year Sales
Copyright (c) 2015 DestiMetrics. All Rights Reserved 6