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Home My WebLink About1. Vail Events 2015Confidential and Proprietary December 11 – 13, 2015 Confidential and Proprietary Confidential and Proprietary December 11 – 13, 2015 OVERVIEW Vail Snow Daze, the annual early-season kickoff to Vail’s winter season is returning for its eighth year. One weekend packed full of celebration for all ages, and best of all, it’s free! Coined as North America’s largest early- season kickoff bash, Vail Snow Daze features three full days of on- and off- mountain action, topped with two packed nights of national headliner concerts and parties. Everything about this celebration is built to engage guests so they can fully experience and enjoy everything Vail has to offer, including but not limited to, world -class skiing, dining, shopping, and nightlife. Vail Snow Daze provides first-rate entertainment that’s equal to Vail’s mountain experience. This is not just a celebration of the upcoming winter season but also a celebration of all things Vail. 1 VAIL SNOW DAZE :: AT A GLANCE •December 11 – December 13th, 2015 •Free Event; All Ages Welcome •Two Nights of Headliner Concerts •Sponsor Expo Village •Après & After-Dark Parties •Promotions & Giveaways •And Much More… HEADLINER CONCERTS What better way to kickoff the winter season than with free concerts! Vail’s Solaris turns into the epicenter of the party with two packed nights of national headliner concerts. Past performers have included Michael Franti & Spearhead, Wilco, Rusted Root, O.A.R., Train, The Fray and Barenaked Ladies to name a few. Confidential and Proprietary December 11 – 13, 2015 2014 SNAPSHOT Attendance: 50,000+ 68% 32% 61% 25% 14% 18-34 Years Old 35-49 Years Old 50-68 Years Old Where Are They From? Media Impressions: 6M+ 93K Followers 739 Comments Social Engagement 138K+ Reach 5K+ Likes / Shares 44K+ Followers 168 Retweets Sampling of placements… *Data captured and provided by Vail Resorts 3 Confidential and Proprietary December 11 – 13, 2015 February 6th – 9th, 2016 Confidential and Proprietary Confidential and Proprietary February 6th – 9th, 2016 OVERVIEW Vail gets hit with a spicy taste of New-Orleans-style fun when CarniVail returns to Vail, February 6th - 9th, 2016. Guests will enjoy Mardi Gras merriment and all the Cajun fixin’s from a legendary crawfish boil to the Fat Tuesday Parade and Street Festival. CarniVail is certain to be the ultimate Mardi Gras celebration at 8,150’. With a full lineup of activities including on-mountain crawfish boils, non-stop Cajun Après and After-Dark parties, Fat Tuesday Parade and street festival, fun contests, prizes and giveaways, and much more, CarniVail is one celebration not to be missed. 1 CARNIVAIL :: AT A GLANCE •February 6th – 9th, 2016 •Free Event; All Ages Welcome •Fat Tuesday Parade & Street Festival •On-mountain Crawfish Boils •Cajun Après & After-Dark Parties •Participant Contests •Live Music •Giveaways •And Much More… FAT TUESDAY PARADE & STREET FESTIVAL Bridge Street transforms into Bourbon Street, playing host to the Fat Tuesday Parade & Street Festival, overtaken with festive parade floats, costumes, beads, music, Cajun cuisine, giveaways and much more. And in holding to New Orleans tradition, the parade will conclude with the official crowning of the CarniVail King and Queen. Confidential and Proprietary February 6th – 9th, 2016 2 WORLD’S HIGHEST CRAWFISH BOIL Set at an elevation over 11,000’ above sea level, CarniVail’s Crawfish Boil is certain to be the highest in the world. Guests are invited to enjoy this legendary spread featuring Cajun and Creole cuisine like crawfish etouffee, gumbo, king cake and plenty of libations. And of course the celebration is not complete without plenty of beads and live music. SPIRITED CONTESTS Everyone is encouraged to show their spirit at CarniVail. Anyone can join in the fun and celebration and all are encouraged! Their will be plenty of light-hearted contests for guests to participate in to win great prizes! Contest include the best parade floats, the most extravagant costumes, and a King Crab Eating contest. CAJUN APRES & AFTER-DARK PARTIES The Cajun entertainment is turned up each afternoon and into the late evening throughout both Vail and Lionshead Villages. Plenty of Cajun cuisine served up with drink specials, giveaways, live music and much more. Confidential and Proprietary December 11 – 13, 2015 February 25th – 28th, 2016 Confidential and Proprietary SEVEN WONDERS Confidential and Proprietary OVERVIEW Seven Wonders of Vail is an exclusive handcrafted weekend of unique world class experiences that only Vail can offer. The event targets the highly-desirable, affluent baby boomer / empty nester guest who have both the flexibility of time and actively seek out exclusive travel experiences. Created with their interests in mind, the activities will be certain to engage each guest, further enhancing their overall experience, building long-lasting memories and repeat visits. Seven Wonders of Vail is a celebration of everything Vail ; seven legendary back bowls, seven award winning chefs, seven top restaurants, seven handcrafted drinks from Colorado’s own craft brewers, distillers and wineries, seven seminars, seven Epic Passes to win, and much more! OUR TARGETED DESTINATION GUEST* •Mass Affluent Baby Boomers / Empty Nesters (49 – 67 years old) •Liquid assets of $250K+ (excluding real estate) •Represent 26% of total U.S. wealth •Highly educated professionals / retired professionals •Enjoy a vibrant social scene and a leisure-Intensive lifestyle •Partake in cultural activities (classical music, dance, art, museum) •Civic-minded and engaged with their community •Make it a point to stay active and healthy •98% are planning travel within the next 12 months (30% exclusive luxury travel) •Seek experiences where they can build a large collection of “Braggies”; proofs of exclusive, one-of-a-kind travel experience to impress friends and family *SOURCES: Nielsen Income Producing Assets (2014 Shullman Luxury, Affluence and Wealth Pulse (2013) 1 SEVEN WONDERS OF VAIL :: AT A GLANCE •February 25th – February 28th, 2016 •All-Inclusive Four Day Weekend •Seven Bites. Seven Sips. Welcome Reception •Seven Wonders of Vail Challenge •On-Mountain Pop-Up Camp & Dining •Five Star In-Town Dining Experiences •Small Group Health & Wellness Programs •Exclusive Après & After-Dark Parties •Educational Seminars •Music & Art •Personal Concierge Services •RFID Passport Programming •Charity Auction •Luxury Brand Gifting Suite •Awards and Giveaways •Closing Reception Confidential and Proprietary SEVEN BITES. SEVEN SIPS. WELCOME RECEPTION Serving as the official welcoming reception, Seven Bites. Seven Sips. is certain to set the tone for the weekend. Guests will enjoy a sampling of culinary excellence from seven of Vail’s award winning chefs. In addition, each chef will perfectly pair their plate with one of Colorado’s own craft beers, craft spirits, or wines making certain that no palette is left unsatisfied. SEVEN WONDERS OF VAIL CHALLENGE Those who wish to challenge themselves and others for a chance to win one of seven Epic Passes and more importantly the bragging rights, can sign-up to participate in the Seven Wonders of Vail Challenge. Participants will ski / snowboard all seven of Vail’s legendary Back Bowls, spanning across seven miles, in an attempt to clock the most vertical per bowl, per day. Friday (Sun Up and Sun Down Bowls), Saturday (China and Siberia Bowls), and Sunday (Teacup Bowl). CAMP SEVEN WONDERS Friday, Saturday and Sunday, guests make Camp Seven Wonders their on-mountain oasis. Each day, Camp Seven Wonders will be set-up at the base of that day’s featured bowl(s). Camp Seven Wonders will serve as the on-mountain refueling station with a healthy lunch, power snacks and refreshments. In addition, guests are invited to relax and regroup while cheering on the Seven Wonders of Vail Challenge participants. 2 Confidential and Proprietary SMALL GROUP HEALTH & WELLNESS SESSIONS There is no better way to wake up and prepare the body for the day ahead than taking advantage of small group health & wellness programming. From yoga to trail running, specialist will be on-hand each morning to lead small group sessions. CONCEIRGE BASE CAMP Base Camp for the group will be at the base of Vail Mountain and will be serviced by a concierge staff that will be personally assigned to each guest. The Concierge Base Camp is open first thing each morning to allow ample time to enjoy a continental breakfast, discuss your day’s plan with your concierge and get ready for that days selected activity. Base Camp closes an hour after the lifts close to give you ample time to change out of your boots and head over to Après! VAIL SEVENS With seven world class daytime activities to choose from, guests have the opportunity to experience Vail in more ways than one. Guests can choose as many as they wish during their stay. The line-up of Vail Sevens includes ski / snowboarding, snowshoeing, cross-country skiing, spa treatment, seminars (cooking / wine / art), shopping and sightseeing. All activities have hosts for guided tours where requested. 3 Confidential and Proprietary TENTATIVE SCHEDULE OF EVENTS 4 Thursday, February 25th 3:00PM – 9:00PM Registration 6:30PM – 9:00PM Seven Bites. Seven Sips. Welcome Reception Friday, February 26th 6:00AM – 9:00AM Small Group Health & Wellness Programs 7:00AM – 4:30PM Concierge Base Camp Open 7:00AM – 9:30AM Breakfast @ Base Camp 8:00AM First Tracks 8:30AM – 4:00PM Activities (ski/snowboard, snowshoe, x-country, spa, seminars, shopping, sightsee) 11:30AM – 1:00PM Lunch @ Camp Seven Wonders (base of Sun Up / Sun Down Bowls) 3:00PM – 5:00PM Après Party 6:30PM – 9:00PM Dine Vail :: Chef’s Special at Seven Featured Restaurants 9:00PM – 12:00AM After-Dark VIP Lounge Saturday, February 27th 6:00AM – 9:00AM Small Group Health & Wellness Programs 7:00AM – 4:30PM Concierge Base Camp Open 7:00AM – 9:30AM Breakfast @ Base Camp 8:00AM First Tracks 8:30AM – 4:00PM Activities (ski/snowboard, snowshoe, x-country, spa, seminars, shopping, sightsee) 11:30AM – 1:00PM Lunch @ Camp Seven Wonders (base of China Bowl) 3:00PM – 5:00PM Après Party 7:00PM – 10:00PM Seven Sharp Charity Gala Cocktail reception, silent auction, awards, seven course dinner, 10:00PM – 12:00AM After-Dark VIP Lounge Sunday, February 28th 6:00AM – 9:00AM Small Group Health & Wellness Programs 7:00AM – 4:30PM Concierge Base Camp Open 7:00AM – 9:30AM Breakfast @ Base Camp 8:00AM First Tracks 8:30AM – 1:00PM Activities (ski/snowboard, snowshoe, x-country, spa, seminars, shopping, sightsee) 11:30AM – 1:00PM Lunch @ Camp Seven Wonders (base of Tea Cup Bowl) 2:00PM – 3:00PM Closing Reception Confidential and Proprietary December 11 – 13, 2015 APRIL 10, 2016 Confidential and Proprietary APRIL 10, 2016 Confidential and Proprietary OVERVIEW Spring Back to Vail, the annual spring bash celebrating the close of the winter season, returns to Vail for its thirteenth year. In 2016, SB2V will pack all its power into a one-day, closing day event. This unique event is aimed to create a positive and long-lasting memorable experience for guests which is accomplished through a jam-packed day of action including the World Pond Skimming Championships, live DJ, sponsor Expo Village, on- mountain Luau, giveaways, and much more! WORLD PONDSKIMMING CHAMPIONSHIPS A closing day tradition where 100+ participants dressed in costume attempt to skim across the icy waters at the base of Golden Peak. The spectacle defies the laws of physics and common sense. Judged not only on their distance but style, creativity and water resistance, competitors have a chance to win an Epic Pass as well as many other prizes from sponsors like Helly Hansen, Red Bull, GoPro, Liberty Skis and more. 1 SB2V :: AT A GLANCE •Sunday, April 10th, 2016 •8:30am – 7:30pm •Free event; all ages welcome •World Pond Skimming Championships •Live DJ •Sponsor Expo Village •Promotions & Giveaways •Much more… APRIL 10, 2016 Confidential and Proprietary 2015 SNAPSHOT Attendance: 10,000+ 66% 34% 38% 28% 22% 12% 25-34 Years Old 35-54 Years Old 55+ Years Old 18-21 Years Old Overnight Guests Media Impressions: 2.5M+ 41K Likes 739 Comments Social Engagement 138K+ Reach 15K+ Clicks 44K+ Followers 168 Retweets Sampling of placements… *Data captured and provided by Vail Resorts 3