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HomeMy WebLinkAbout4. Event Liasion Update 08-05-2015 FINALEvent Liaison Update Upcoming Events Town of Vail | CSE | 8/5/2015 Gourmet on Gore 9/4-9/7 Vail Oktoberfest 9/11 -9/13 (VV), 9/18-20 (LH) Vail Automotive Classic 9/13 Colorado Grand & LMHA Enhancements 9/18-9/19 Vail Beaver Creek Restaurant Week 9/25-10/4 Vail Outlier Offroad Mountain Bike Festival 9/25-9/27 Vail’s Top Shelf Harvest 9/26 Gourmet on Gore: September 4-7 Highline Town of Vail | CSE | 8/4/15 Funded: $45,000 Days out: 30 Marketing: •Full Page ad in Mountain Living Magazine + a variety of value ads with social/digital & e-newsletter inclusions. •Posters, rack cards and concierge outreach •Gourmet on Gore is presented by Colorado Audi Dealers, Stella Artois, Town of Vail, Slifer Smith & Frampton Real Estate, Alpine Bank and Mountain Living Magazine, and Gourmet on Gore is sponsored in part by Kettmeir, Sonnenalp Hotel, Macanudo and Carrie Fell Gallery. Social Media – Growing with video content initiatives •Twitter – 228 followers •FB – 1382 likes •Gourmetongore.com Tasting Tour presented by Alpine Bank benefitting Habitat for Humanity Vail Valley. Tasting Tour Tickets are on sale & selling. Looking at likely (8) locations. Current: Slifer Smith & Frampton Real Estate, Master’s Gallery, Cogswell Gallery, Carrie Fell Gallery. Additional locations and pairings are in the works. -Restaurant Outreach Continues with listings to go on the website early August. -New Digital/Social Media Manager, Ruby Mateo Vail Oktoberfest™: September 11-13 (VV),18-20 (LH) Highline Town of Vail | CSE | 9/5/15 Funded: $45,000 Days out: 37 Marketing: •Estimated Marketing and PR Impressions expected to reach over 1 million once again with local print, radio, social as well as Front Range initiatives. •Community outreach planned for mid-August. Cross Promotion: •All partners will be doing a variety of social and/or co-branded posts. •Hacker-Pschorr will promote Oktoberfest contest through their social channels. Social Media •Twitter – 180 followers •FB – 1063 likes •Building Video Library Sponsorship: Vail Oktoberfest is presented by Hacker-Pschorr and Town of Vail and sponsored in part by Sonnenalp Hotel, Vail Marriot Mountain Resort, Vail Daily and KZYR, The Zephyr. Vail Automotive Classic: September 13 Concours Town of Vail | CSE | 8/5/2015 Funded: $2,000 Days out: 39 Marketing: •Posters •Banner @ Bridge St. •Newspaper/Print •Calendar Listings •Radio/TV/Web/Email •Facebook ad campaign PR: •MTN Town Magazine blog •Go! Guide print ad •Vail Daily Weekly (5/6 articles) •My Classic Car filming Social Media •Instagram •Twitter •FB – 972 likes Sponsors: •Slifer, Smith & Frampton •VVMC •Town of Gypsum •Vail Valley Jet Center •Costco •TV8 Colorado Grand & LMHA Enhancements: September 18-19 LHMA Town of Vail | CSE | 8/5/2015 Funded: $10,000 Days out: 44 Marketing: •LHMA website •TV8 interviews •Front Range, Western Slope & Local Car Club Outreach •Vail Daily Ads, Posters, Program Books, CO Grand Participant Pkgs PR: •Press Releases, first release late Aug/early Sept. Cross Promotion: •Vail Automotive Classic & Colorado Car Clubs Events/Highlights: •Finish Line Celebration at Lionshead Village: 9/18, 3:00 - 5:30 pm •Concours d’Non Elegance at Lionshead Village: 9/19 9am -12pm •The Colorado Grand raises approximately $300,000 for charities Vail*Beaver Creek Restaurant Week: Sept 25-Oct 4 Group 970 4 Town of Vail | CSE | 8/5/2015 Funded: $14,000 Days out: 51 Highlights: Marketing: •Poster design complete •Postcards up next •Restaurant recruitment and specials development underway •Media planning to be complete in August Sponsorship: •Confirming additional Social Media •Instagram - 113 followers •Twitter – 177 followers •FB – 737 likes Vail Outlier Offroad Mountain Bike Festival: Sept 25-Oct 4 Uncommon Communications Town of Vail | CSE | 8/5/2015 Funded: $25,000 Days out: 51 Registration: 259 Most registration comes in two weeks before event Social Media •Instagram •Twitter – 58 followers •FB – 467 likes Marketing: •Full page ad will run in Mountain Flyer and Mountain Magazine •Digital ads will run in: •BIKE, VeloNews •Vail Daily, Boulder Daily Camera, Summit Daily •MTBR.com •BicycleRetailer.com •Dirt Rag PR: •Media List: 1789 •Media invites (so far): 176 •Expo invites (brands): 1453 Cross Promotion: •Top Shelf Sponsors: •TOV •Vail Resorts •USFS •SRAM! •GU Energy •KEEN •Peak Dentistry in Edwards •Ergon International •Giro •Smith Optics •Mavic Vail’s Top Shelf Harvest: September 26 Eagle Valley Events Town of Vail | CSE | 8/5/2015 Funded: $20,000 Days out: 52 Marketing: •Posters/Postcards •Banners – RA/Street •Newspaper – Vail Daily •Print –Vail Lifestyle, Reign Magazine •Calendar Listings •Radio/TV/Web/Email •Facebook ad campaign •Digital Ads – Retargeting, geotargeting •Digital Ads - Reign Magazine Sponsors: •Reign Magazine Social Media •Instagram - 67 followers •Twitter – 41 followers •FB – 131 likes