HomeMy WebLinkAbout4. Event Liasion Update 08-05-2015 FINALEvent Liaison Update
Upcoming Events
Town of Vail | CSE | 8/5/2015
Gourmet on Gore 9/4-9/7
Vail Oktoberfest 9/11 -9/13 (VV), 9/18-20 (LH)
Vail Automotive Classic 9/13
Colorado Grand & LMHA Enhancements 9/18-9/19
Vail Beaver Creek Restaurant Week 9/25-10/4
Vail Outlier Offroad Mountain Bike Festival 9/25-9/27
Vail’s Top Shelf Harvest 9/26
Gourmet on Gore: September 4-7
Highline
Town of Vail | CSE | 8/4/15
Funded: $45,000
Days out: 30
Marketing:
•Full Page ad in Mountain Living Magazine
+ a variety of value ads with social/digital &
e-newsletter inclusions.
•Posters, rack cards and concierge outreach
•Gourmet on Gore is presented by Colorado
Audi Dealers, Stella Artois, Town of Vail,
Slifer Smith & Frampton Real Estate, Alpine
Bank and Mountain Living Magazine, and
Gourmet on Gore is sponsored in part by
Kettmeir, Sonnenalp Hotel, Macanudo and
Carrie Fell Gallery.
Social Media – Growing with video content
initiatives
•Twitter – 228 followers
•FB – 1382 likes
•Gourmetongore.com
Tasting Tour presented by
Alpine Bank benefitting
Habitat for Humanity Vail
Valley. Tasting Tour Tickets are
on sale & selling. Looking at
likely (8) locations. Current:
Slifer Smith & Frampton Real
Estate, Master’s Gallery,
Cogswell Gallery, Carrie Fell
Gallery. Additional locations and
pairings are in the works.
-Restaurant Outreach
Continues with listings to go on
the website early August.
-New Digital/Social Media
Manager, Ruby Mateo
Vail Oktoberfest™: September 11-13 (VV),18-20 (LH)
Highline
Town of Vail | CSE | 9/5/15
Funded: $45,000
Days out: 37
Marketing:
•Estimated Marketing and PR Impressions
expected to reach over 1 million once again
with local print, radio, social as well as Front
Range initiatives.
•Community outreach planned for mid-August.
Cross Promotion:
•All partners will be doing a variety of social
and/or co-branded posts.
•Hacker-Pschorr will promote Oktoberfest
contest through their social channels.
Social Media
•Twitter – 180 followers
•FB – 1063 likes
•Building Video Library
Sponsorship:
Vail Oktoberfest is presented by
Hacker-Pschorr and Town of Vail
and sponsored in part by
Sonnenalp Hotel, Vail Marriot
Mountain Resort, Vail Daily and
KZYR, The Zephyr.
Vail Automotive Classic: September 13
Concours
Town of Vail | CSE | 8/5/2015
Funded: $2,000
Days out: 39
Marketing:
•Posters
•Banner @ Bridge St.
•Newspaper/Print
•Calendar Listings
•Radio/TV/Web/Email
•Facebook ad campaign
PR:
•MTN Town Magazine blog
•Go! Guide print ad
•Vail Daily Weekly (5/6 articles)
•My Classic Car filming
Social Media
•Instagram
•Twitter
•FB – 972 likes
Sponsors:
•Slifer, Smith & Frampton
•VVMC
•Town of Gypsum
•Vail Valley Jet Center
•Costco
•TV8
Colorado Grand & LMHA Enhancements: September 18-19
LHMA
Town of Vail | CSE | 8/5/2015
Funded: $10,000
Days out: 44
Marketing:
•LHMA website
•TV8 interviews
•Front Range, Western Slope & Local Car Club Outreach
•Vail Daily Ads, Posters, Program Books, CO Grand Participant Pkgs
PR:
•Press Releases, first release late Aug/early Sept.
Cross Promotion:
•Vail Automotive Classic & Colorado Car Clubs
Events/Highlights:
•Finish Line Celebration at Lionshead Village: 9/18, 3:00 - 5:30 pm
•Concours d’Non Elegance at Lionshead Village: 9/19 9am -12pm
•The Colorado Grand raises approximately $300,000 for charities
Vail*Beaver Creek Restaurant Week: Sept 25-Oct 4
Group 970
4 Town of Vail | CSE | 8/5/2015
Funded: $14,000
Days out: 51
Highlights:
Marketing:
•Poster design complete
•Postcards up next
•Restaurant recruitment and specials
development underway
•Media planning to be complete in
August
Sponsorship:
•Confirming additional
Social Media
•Instagram - 113 followers
•Twitter – 177 followers
•FB – 737 likes
Vail Outlier Offroad Mountain Bike Festival: Sept 25-Oct 4
Uncommon Communications
Town of Vail | CSE | 8/5/2015
Funded: $25,000
Days out: 51
Registration: 259
Most registration comes in two weeks before event
Social Media
•Instagram
•Twitter – 58 followers
•FB – 467 likes
Marketing:
•Full page ad will run in Mountain Flyer and Mountain
Magazine
•Digital ads will run in:
•BIKE, VeloNews
•Vail Daily, Boulder Daily Camera, Summit Daily
•MTBR.com
•BicycleRetailer.com
•Dirt Rag
PR:
•Media List: 1789
•Media invites (so far): 176
•Expo invites (brands): 1453
Cross Promotion:
•Top Shelf
Sponsors:
•TOV
•Vail Resorts
•USFS
•SRAM!
•GU Energy
•KEEN
•Peak Dentistry in Edwards
•Ergon International
•Giro
•Smith Optics
•Mavic
Vail’s Top Shelf Harvest: September 26
Eagle Valley Events
Town of Vail | CSE | 8/5/2015
Funded: $20,000
Days out: 52
Marketing:
•Posters/Postcards
•Banners – RA/Street
•Newspaper – Vail Daily
•Print –Vail Lifestyle, Reign Magazine
•Calendar Listings
•Radio/TV/Web/Email
•Facebook ad campaign
•Digital Ads – Retargeting, geotargeting
•Digital Ads - Reign Magazine
Sponsors:
•Reign Magazine
Social Media
•Instagram - 67 followers
•Twitter – 41 followers
•FB – 131 likes