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Home My WebLink AboutVail Taxable Sales Report thru 2015-05-31Destination: Vail Report Period: Taxable sales through May 2015 a) Vail Village/Lionshead Combined Performance Taxable sales May 15 Taxable sales May 14 % Difference $1,485,700 $1,496,975 -0.8% $2,882,425 $2,790,350 3.3% $1,873,775 $1,858,700 0.8% $6,241,900 $6,146,025 1.6% b) Retail Segment Performance, by Neighborhood Taxable sales May 15 Taxable sales May 14 % Difference $1,195,250 $1,246,450 -4.1% $290,450 $250,525 15.9% $1,485,700 $1,496,975 -0.8% c) Restaurant Segment Performance, by Neighborhood Taxable sales May 15 Taxable sales May 14 % Difference $2,345,325 $2,158,250 8.7% $537,100 $632,100 -15.0% $2,882,425 $2,790,350 3.3% d) Lodging Segment Performance, by Neighborhood Taxable sales May 15 Taxable sales May 14 % Difference $1,095,000 $1,148,000 -4.6% $778,775 $710,700 9.6% $1,873,775 $1,858,700 0.8%Lodging Sales in Vail Village + Lionshead DESCRIPTION OF REPORT: The Vail Taxable Sales Report is a monthly ("Foundation") and seasonal ("Seasonal") report of taxable sales in Vail Village and Lionshead neighborhoods of Vail, tracking consumer spend at Retail, Restaurant and Lodging businesses in both locations ("neighborhoods") and in aggregate. The report is based on financial data provided by the town(s) included in the report. Details follow: FOUNDATION REPORT: The foundation report is a monthly report comprised of 4 sections focusing on Vail Village and Lionshead neighborhood data, and conveying (a) Retail, Restaurant and Lodging sales by segment and in aggregate, (b) Retail sales by neighborhood and in aggregate, (c) Restaurant sales by neighborhood and in aggregate, and (d) Lodging sales by neighborhood and in aggregate. All data are derived from Town of Vail taxable sales reports and are as-of the most recent date for which data are available. SEASONAL REPORT: The seasonal report is produced 2 times annually, in approximately July and January (data-dependent) and is an expansion of the Foundation Report described above. The seasonal report is intended to provide the client with competitive information both within Vail and with Vail's competitive set for the Summer (May - October) and Winter (November - April) seasons. In addition to the Foundation data, the Seasonal Report includes a comparative analysis of All Vail Neighborhood aggregate sales versus the same data from Aspen, Breckenridge and Steamboat Springs. TOWN OF VAIL TAXABLE SALES REPORT Retail Sales in Vail Village + Lionshead Lodging Sales in Vail Village + Lionshead Restaurant Sales in Vail Village + Lionshead Total Retail/Restaurant/Lodging Sales in Vail Village + Lionshead Lodging Sales in Vail Village Lodging Sales in Lionshead Restaurant Sales in Vail Village + Lionshead Restaurant Sales in Lionshead Restaurant Sales in Vail Village Retail Sales in Lionshead Retail Sales in Vail Village Retail Sales in Vail Village + Lionshead Copyright (c) 2015 DestiMetrics. All Rights Reserved 1 Town of Vail All-Store Monthly Report SECTION 1 - SEASONAL CHARTS BY SEGMENT - VAIL VILLAGE + LIONSHEAD NEIGHBORHOODS Winter 14/15 and Summer 2015 and STaxable Sales Retail, Restaurant and Lodging Segments + Aggregate 20.6% 14.8% 4.8% 2.1% 9.2% 17.1% 9.9% -0.8%-0.8% -5% 0% 5% 10% 15% 20% 25% $0 $20,000,000 $40,000,000 $60,000,000 $80,000,000 $100,000,000 $120,000,000 No v - 1 4 De c - 1 4 Ja n - 1 5 Fe b - 1 5 Ma r - 1 5 Ap r - 1 5 Win t e r T t l Ma y - 1 5 Ju n - 1 5 Ju l - 1 5 Au g - 1 5 Se p - 1 5 Oc t - 1 5 Su m m e r T t l Chart 1b: Retail Sales -VV + LH: Winter 14/15 and Summer 2015 Sales thru May-15 Sales thru May-14 YOY % Variance 6.0% 9.2% 5.8%5.8% 3.0% -0.9% 5.4% 3.3%3.3% -2% 0% 2% 4% 6% 8% 10% $0 $10,000,000 $20,000,000 $30,000,000 $40,000,000 $50,000,000 $60,000,000 $70,000,000 $80,000,000 $90,000,000 No v - 1 4 De c - 1 4 Ja n - 1 5 Fe b - 1 5 Ma r - 1 5 Ap r - 1 5 Win t e r T t l Ma y - 1 5 Ju n - 1 5 Ju l - 1 5 Au g - 1 5 Se p - 1 5 Oc t - 1 5 Su m m e r T t l Chart 1c: Restaurant Sales -VV + LH: Winter 14/15 and Summer 2015 Sales thru May-15 Sales thru May-14 YOY % Variance -1.1% 10.8% 6.8% 4.1% 9.7% 23.3% 8.8% 0.8%0.8% -5% 0% 5% 10% 15% 20% 25% $0 $20,000,000 $40,000,000 $60,000,000 $80,000,000 $100,000,000 $120,000,000 $140,000,000 $160,000,000 No v - 1 4 De c - 1 4 Ja n - 1 5 Fe b - 1 5 Ma r - 1 5 Ap r - 1 5 Win t e r T t l Ma y - 1 5 Ju n - 1 5 Ju l - 1 5 Au g - 1 5 Se p - 1 5 Oc t - 1 5 Su m m e r T t l Chart 1d: Lodging Sales -VV + LH: Winter 14/15 and Summer 2015 Sales thru May-15 Sales thru May-14 YOY % Variance 8.4% 11.9% 5.9% 4.0% 7.8% 12.7% 8.2% 1.6%1.6% 0% 2% 4% 6% 8% 10% 12% 14% $0 $50,000,000 $100,000,000 $150,000,000 $200,000,000 $250,000,000 $300,000,000 $350,000,000 No v - 1 4 De c - 1 4 Ja n - 1 5 Fe b - 1 5 Ma r - 1 5 Ap r - 1 5 Win t e r T t l Ma y - 1 5 Ju n - 1 5 Ju l - 1 5 Au g - 1 5 Se p - 1 5 Oc t - 1 5 Su m m e r T t l Chart 1a: Aggregate Sales (Retail + Restaurant + Lodging) -VV + LH: Winter 14/15 and Summer 2015 Sales thru May-15 Sales thru May-14 Sales thru YOY % Variance Copyright (c) 2015 DestiMetrics. All Rights Reserved 2 Town of Vail All-Store Monthly Report SECTION 2 - RETAIL SEGMENT BY NEIGHBORHOOD Winter 14/15 and Summer 2015 Taxable Sales Vail Village, Lionshead and VV/LH Combined 17.1% 14.6% 6.4% -7.9% 4.2% -1.8% 5.9% 15.9%15.9% -10% -5% 0% 5% 10% 15% 20% $0 $5,000,000 $10,000,000 $15,000,000 $20,000,000 $25,000,000 $30,000,000 No v - 1 4 De c - 1 4 Ja n - 1 5 Fe b - 1 5 Ma r - 1 5 Ap r - 1 5 Win t e r T t l Ma y - 1 5 Ju n - 1 5 Ju l - 1 5 Au g - 1 5 Se p - 1 5 Oc t - 1 5 Su m m e r T t l Chart 2c: Lionshead Retail Sales: Winter 14/15 and Summer 2015 Sales thru May-15 Sales thru May-14 YOY % Variance 20.6% 14.8% 4.8% 2.1% 9.2% 17.1% 9.9% -0.8%-0.8% -5% 0% 5% 10% 15% 20% 25% $0 $20,000,000 $40,000,000 $60,000,000 $80,000,000 $100,000,000 $120,000,000 No v - 1 4 De c - 1 4 Ja n - 1 5 Fe b - 1 5 Ma r - 1 5 Ap r - 1 5 Win t e r T t l Ma y - 1 5 Ju n - 1 5 Ju l - 1 5 Au g - 1 5 Se p - 1 5 Oc t - 1 5 Su m m e r T t l Chart 2a: VV + LH Retail Sales: Winter 14/15 and Summer 2015 Sales thru May-15 Sales thru May-14 YOY % Variance 22.1% 14.9% 4.0% 6.8% 11.5% 24.9% 11.5% -4.1%-4.1% -10% -5% 0% 5% 10% 15% 20% 25% 30% $0 $10,000,000 $20,000,000 $30,000,000 $40,000,000 $50,000,000 $60,000,000 $70,000,000 $80,000,000 No v - 1 4 De c - 1 4 Ja n - 1 5 Fe b - 1 5 Ma r - 1 5 Ap r - 1 5 Win t e r T t l Ma y - 1 5 Ju n - 1 5 Ju l - 1 5 Au g - 1 5 Se p - 1 5 Oc t - 1 5 Su m m e r T t l Chart 2b: Vail Village Retail Sales: Winter 14/15 and Summer 2015 Sales thru May-15 Sales thru May-14 YOY % Variance Copyright (c) 2015 DestiMetrics. All Rights Reserved 3 Town of Vail All-Store Monthly Report SECTION 3 - RESTAURANT SEGMENT BY NEIGHBORHOOD Winter 14/15 and Summer 2015 Taxable Sales Vail Village, Lionshead and VV/LH Combined 2.2% 7.4% -2.5% -8.1% -1.0% -5.6% -1.1% -15.0%-15.0% -20% -15% -10% -5% 0% 5% 10% $0 $2,000,000 $4,000,000 $6,000,000 $8,000,000 $10,000,000 $12,000,000 $14,000,000 $16,000,000 $18,000,000 No v - 1 4 De c - 1 4 Ja n - 1 5 Fe b - 1 5 Ma r - 1 5 Ap r - 1 5 Win t e r T t l Ma y - 1 5 Ju n - 1 5 Ju l - 1 5 Au g - 1 5 Se p - 1 5 Oc t - 1 5 Su m m e r T t l Chart 3c: Lionshead Restaurant Sales: Winter 14/15 and Summer 2015 Sales thru May-15 Sales thru May-14 YOY % Variance 6.0% 9.2% 5.8%5.8% 3.0% -0.9% 5.4% 3.3%3.3% -2% 0% 2% 4% 6% 8% 10% $0 $10,000,000 $20,000,000 $30,000,000 $40,000,000 $50,000,000 $60,000,000 $70,000,000 $80,000,000 $90,000,000 No v - 1 4 De c - 1 4 Ja n - 1 5 Fe b - 1 5 Ma r - 1 5 Ap r - 1 5 Win t e r T t l Ma y - 1 5 Ju n - 1 5 Ju l - 1 5 Au g - 1 5 Se p - 1 5 Oc t - 1 5 Su m m e r T t l Chart 3a: VV + LH Restaurant Sales: Winter 14/15 and Summer 2015 Sales thru May-15 Sales thru May-14 YOY % Variance 7.3% 9.7% 8.2% 9.7% 4.1% 0.3% 7.2% 8.7%8.7% 0% 2% 4% 6% 8% 10% 12% $0 $10,000,000 $20,000,000 $30,000,000 $40,000,000 $50,000,000 $60,000,000 $70,000,000 $80,000,000 No v - 1 4 De c - 1 4 Ja n - 1 5 Fe b - 1 5 Ma r - 1 5 Ap r - 1 5 Wi n t e r T t l Ma y - 1 5 Ju n - 1 5 Ju l - 1 5 Au g - 1 5 Se p - 1 5 Oc t - 1 5 Su m m e r T t l Chart 3b: Vail Village Restaurant Sales: Winter 14/15 and Summer 2015 Sales thru May-15 Sales thru May-14 YOY % Variance Copyright (c) 2015 DestiMetrics. All Rights Reserved 4 Town of Vail All-Store Monthly Report SECTION 4 - LODGING SEGMENT BY NEIGHBORHOOD Winter 14/15 and Summer 2015 Taxable Sales Vail Village, Lionshead and VV/LH Combined 9.3% -0.9% 8.2% -1.6% 9.3% 28.6% 5.6% 9.6%9.6% -5% 0% 5% 10% 15% 20% 25% 30% 35% $0 $10,000,000 $20,000,000 $30,000,000 $40,000,000 $50,000,000 $60,000,000 No v - 1 4 De c - 1 4 Ja n - 1 5 Fe b - 1 5 Ma r - 1 5 Ap r - 1 5 Win t e r T t l Ma y - 1 5 Ju n - 1 5 Ju l - 1 5 Au g - 1 5 Se p - 1 5 Oc t - 1 5 Su m m e r T t l Chart 4c: Lionshead Lodging Sales: Winter 14/15 and Summer 2015 Sales thru May-15 Sales thru May-14 YOY % Variance -1.1% 10.8% 6.8% 4.1% 9.7% 23.3% 8.8% 0.8%0.8% -5% 0% 5% 10% 15% 20% 25% $0 $20,000,000 $40,000,000 $60,000,000 $80,000,000 $100,000,000 $120,000,000 $140,000,000 $160,000,000 No v - 1 4 De c - 1 4 Ja n - 1 5 Fe b - 1 5 Ma r - 1 5 Ap r - 1 5 Win t e r T t l Ma y - 1 5 Ju n - 1 5 Ju l - 1 5 Au g - 1 5 Se p - 1 5 Oc t - 1 5 Su m m e r T t l Chart 4a: VV + LH Lodging Sales: Winter 14/15 and Summer 2015 Sales thru May-15 Sales thru May-14 YOY % Variance -6.7% 19.8% 5.8% 8.2% 9.9% 19.8% 10.9% -4.6%-4.6% -10% -5% 0% 5% 10% 15% 20% 25% $0 $10,000,000 $20,000,000 $30,000,000 $40,000,000 $50,000,000 $60,000,000 $70,000,000 $80,000,000 $90,000,000 No v - 1 4 De c - 1 4 Ja n - 1 5 Fe b - 1 5 Ma r - 1 5 Ap r - 1 5 Win t e r T t l Ma y - 1 5 Ju n - 1 5 Ju l - 1 5 Au g - 1 5 Se p - 1 5 Oc t - 1 5 Su m m e r T t l Chart 4b: Vail Village Lodging Sales: Winter 14/15 and Summer 2015 Sales thru May-15 Sales thru May-14 YOY % Variance Copyright (c) 2015 DestiMetrics. All Rights Reserved 5 Town of Vail All-Store Seasonal Report SECTION 5: FIVE YEAR ALL STORE REPORT BY NEIGHBORHOOD AND SEGMENT May 2010 - May 2015 Taxable Sales Vail Village, Lionshead and VV/LH Combined $0 $10,000,000 $20,000,000 $30,000,000 $40,000,000 $50,000,000 $60,000,000 May-10 Aug-10 Nov-10 Feb-11 May-11 Aug-11 Nov-11 Feb-12 May-12 Aug-12 Nov-12 Feb-13 May-13 Aug-13 Nov-13 Feb-14 May-14 Aug-14 Nov-14 Feb-15 May-15 Chart 5b: Vail Village 5 Year Sales by Segment Aggregate 5 Year Sales Retail 5 Year Sales Lodging 5 Year Sales Restaurant 5 Year Sales $0 $5,000,000 $10,000,000 $15,000,000 $20,000,000 $25,000,000 $30,000,000 May-10 Aug-10 Nov-10 Feb-11 May-11 Aug-11 Nov-11 Feb-12 May-12 Aug-12 Nov-12 Feb-13 May-13 Aug-13 Nov-13 Feb-14 May-14 Aug-14 Nov-14 Feb-15 May-15 Chart 5c: Lionshead 5 Year Sales by SegmentAggregate 5 Year Sales Retail 5 Year Sales Lodging 5 Year Sales Restaurant 5 Year Sales $0 $10,000,000 $20,000,000 $30,000,000 $40,000,000 $50,000,000 $60,000,000 $70,000,000 $80,000,000 $90,000,000 May-10 Aug-10 Nov-10 Feb-11 May-11 Aug-11 Nov-11 Feb-12 May-12 Aug-12 Nov-12 Feb-13 May-13 Aug-13 Nov-13 Feb-14 May-14 Aug-14 Nov-14 Feb-15 May-15 Chart 5a: VV + LH 5 Year Sales by Segment Aggregate 5 Year Sales Retail 5 Year Sales Lodging 5 Year Sales Restaurant 5 Year Sales Copyright (c) 2015 DestiMetrics. 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